About Nestasia
Nestasia is a Consumer company based in Kolkata (India) founded in 2018 by Anurag Agrawal and Aditi Murarka. Internet-first brand of multi-category home improvement products. Nestasia has raised $12.49 million across 3 funding rounds from investors including Stellaris Venture Partners, Susquehanna and S24 Capital Advisory. The company has 129 employees. Nestasia was last valued at $39.35 million in August 2024. Its website nestasia.in draws about 1.8 million monthly visits. Its Indian entity New Leaf Retail Technologies Private Limited reported revenue of ₹115 Cr. Nestasia offers products and services including Dinner Sets, Cups and Mugs, Kitchen Tools, and Decorative Items. Its focus areas include Retail, Home Improvements, B2C Commerce and Decor. Its competitors include 10Club, Ellementry and Pelican Essentials; 3 of its 3 listed competitors have raised funding.
Company details
Nestasia was founded in 2018 in Kolkata, India, as an internet-first brand focused on home improvement products. Items such as kitchen and dining goods, home decor, bathing sets, cushions, rugs, blankets, and garden supplies are offered through the domain nestasia.in. Products are claimed to be made from natural materials. Operations center on e-commerce sales across multiple categories in the home sector. Co-founders Anurag Agrawal and Aditi Murarka lead the company.
- Headquarters Kolkata, India
- Employees 129
- Founders Anurag Agrawal, Aditi Murarka
- Stage Minicorn
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website nestasia.in
- Social LinkedIn X Facebook
- Legal Name New Leaf Retail Technologies Private Limited
- Date of Incorporation 21 Sep, 2020
- Jurisdiction Kolkata, West Bengal, India
- Annual Revenue₹115 Cr
FY 2025 · +83% YoY
- Net Loss-₹7.69 Cr
FY 2025 · -7% margin
- EBITDA-₹4.03 Cr
FY 2025 · -4% margin
- Total Equity Funding$12.49M (USD)
in 3 rounds
- Latest Funding Round$88.53K (USD), Series A
Dec 2024
- InvestorsStellaris Venture Partners
& 16 more
- Employee Count129
Associated legal entities of Nestasia
Nestasia operates through New Leaf Retail Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| New Leaf Retail Technologies Private Limited CIN U52399WB2020PTC239927 | Active | 21 Sep 2020 | Kolkata, West Bengal | ₹115 Cr | 129 | 4 | View details |
Products & Services of Nestasia
Nestasia offers a comprehensive portfolio of products and services, including Dinner Sets, Cups and Mugs, Kitchen Tools, and Decorative Items.
Tableware sets for meals and gatherings.
Beverage containers in various styles.
Utensils for cooking and storage needs.
Ornaments and accents for interior styling.
Funding Insights of Nestasia
Nestasia has successfully raised a total of $12.49M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $88.53 thousand completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.49M
- Total Rounds 3
- Last Round Series A — $88,526
- First Round $4.01M
(Dec 2021)
- Investors Count 17
All 3 funding rounds of Nestasia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $88,526 | Series A | – | Stuti Murarka | |
| Aug 2024 | $8.38M | Series A | $39.35M | Stellaris Venture Partners, SIG | |
| Dec 2021 | $4.01M | Series A | $24.23M | Stellaris Venture Partners |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2024 | $39.35M | •••••••• |
| Dec 2021 | $24.23M | •••••••• |
Last known valuation $39.35M (Aug 2024). 17 investors in total: 5 institutional and 12 angel.
Investors in Nestasia
Nestasia has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Stellaris Venture Partners, Susquehanna and S24 Capital Advisory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage startups across fintech, software, and other sectors. | 2016 | stellarisvp.com | Bengaluru, India | |
Diversified investment management is handled by SIG across multiple assets. | 1987 | sig.com | Bala Cynwyd, United States | |
Venture capital firm focused on seed and late stage investments | sig-asiavc.com | Hong Kong, China | ||
Venture capital fund investing in early-stage tech startups | logxventurepartner.tcc.mode | |||
| s24capitaladvisory.tcc.mode | ||||
AP Arindam Paul | Angel investor and entrepreneur, co-founder of Atomberg Technologies, active in consumer tech | unknown_8650316f039d441aa | ||
SD Sagar Daryani | Co-founder of Wow! Momo, leading QSR chain, active angel investor | unknown_604bfbae6b1147819 | ||
MS Mohammed Shahbaaz | Angel investor focusing on early-stage Indian startups in tech and consumer sectors. | unknown_49de7bb06fe948169 | ||
VA Varun Alagh | Co-founder & CEO of Mamaearth, active angel investor in consumer startups | unknown_435fb8decad04395b | ||
SB Sahil Barua | Co-founder & CEO of Delhivery, leading logistics innovator, active angel investor | unknown_22bba53729f44155b |
Investor details for Nestasia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of New Leaf Retail Technologies Private Limited (Nestasia)
New Leaf Retail Technologies Private Limited is the primary company behind Nestasia. The board of New Leaf Retail Technologies Private Limited currently have 4 directors; the longest-serving is Aditi Murarka, appointed in 2020. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aditi Murarka DIN 08887657 | Director | 21 Sep 2020 | 6 yrs 1 mo | New Leaf Retail Technologies Private Limited |
| Anurag Agrawal DIN 08887656 | Director | 21 Sep 2020 | 6 yrs 1 mo | New Leaf Retail Technologies Private Limited |
| Rahul Chowdhri DIN 02013700 | Nominee Director | 15 Dec 2021 | 4 yrs 10 mo | New Leaf Retail Technologies Private Limited |
| Sahil Barua DIN 05131571 | Director | 07 Apr 2025 | 1 yr 6 mo | New Leaf Retail Technologies Private Limited |
People of Nestasia
5 people are tracked at Nestasia (4 in leadership, 1 in team); the tracked headcount is 129.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Aneesha Kotecha | Head Of Human Resources | Leadership |
Aneesha Shrestha Kotecha | Vice President - HR | Leadership |
Komal Sharma | Sr. HR Executive | Team |
Complete people profiles for Nestasia
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Financials of Nestasia
Figures of New Leaf Retail Technologies Private Limited, the primary company behind Nestasia, for FY 2025. Revenue was ₹115 Cr (+83% year on year). Net loss was -₹7.69 Cr (-7% margin). EBITDA was -₹4.03 Cr (-4% margin). Revenue has grown at a compounded annual rate of +73% over three years.
- ₹115 CrRevenue · FY 2025 · +83% YoY
- -₹7.69 CrNet loss · -7% margin
- -₹4.03 CrEBITDA · -4% margin
- ₹45.5 LakhPaid-up capital
- 129Employees (provident fund records)
- +73%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of New Leaf Retail Technologies Private Limited are on its company page.
Detailed financial statements for Nestasia
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Nestasia
4 dated milestones of Nestasia across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Nestasia is founded.
- Funding First funding round of $4.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $89K.
Competitors of Nestasia
Nestasia has 3 listed competitors in our database, 3 of them funded. They include 10Club, Ellementry and Pelican Essentials.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 10clubhomes.com | 2020 | Bengaluru, India | $44.47M | 48 | Multi-category home products are offered through an internet-first platform. | |
| ellementry.com | 2018 | Jaipur, India | $359,745 | 80 | Handmade home improvement products are sold online through Ellementry. | |
| pelicanessentials.com | 2018 | Bengaluru, India | $508,402 | Internet first brand offering furniture products |
Detailed competitors of Nestasia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Nestasia
The website of Nestasia (nestasia.in) receives about 1.8M visits a month and ranks #29,324 among all websites worldwide, #1,400 in Fashion and Apparel.
- Monthly visits1.8M
▼ 3.1% vs previous month
- Unique visitors1M
per month
- Global rank#29,324
among all websites
- Category rank#1,400
Lifestyle · Fashion and Apparel
- Bounce rate23%
- Pages per visit3.1
- Average visit49 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with Nestasia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
purehomeandliving.com | purehomeandliving.com | 100% | #191,962 | – | |
| homecentre.in | 90% | 3.2M | #14,570 | View details | |
| nykaafashion.com | 87% | 13M | #3,399 | View details | |
| nicobar.com | 82% | 457.5K | View details | ||
| fabindia.com | 76% | 1.3M | #33,602 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Nestasia
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Nestasia (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Nestasia
Complete news archive for Nestasia
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Frequently Asked Questions about Nestasia
Nestasia was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Nestasia is headquartered in Kolkata, India. It is registered at Kolkata, West Bengal, India.
Nestasia is a funded company, having raised a total of $12.49M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.01M, raised on Dec 2021.
Nestasia has 129 employees.
The primary company behind Nestasia, New Leaf Retail Technologies Private Limited, reported revenue of ₹115 Cr for FY 2025, up 83% year on year.
Nestasia was founded in 2018 in Kolkata, India, as an internet-first brand focused on home improvement products. Items such as kitchen and dining goods, home decor, bathing sets, cushions, rugs, blankets, and garden supplies are offered through the domain nestasia.in. Products are claimed to be made from natural materials. Operations center on e-commerce sales across multiple categories in the home sector. Co-founders Anurag Agrawal and Aditi Murarka lead the company.
Nestasia's top competitors include 10Club, Pelican Essentials and Ellementry.
Nestasia offers Dinner Sets, Cups and Mugs, Kitchen Tools, and Decorative Items.
Nestasia has 17 investors. Key investors include Stellaris Venture Partners, Susquehanna, S24 Capital Advisory, Arindam Paul, and Sagar Daryani.
The valuation of Nestasia is $39.35M as of Aug 2024.
Nestasia operates through New Leaf Retail Technologies Private Limited.
The legal entities of Nestasia currently have 4 directors, including Rahul Chowdhri, Sahil Barua, Aditi Murarka and others.