NetOnNet

Boras, Sweden Founded: 1999 • Age: 27 yrs Acquired By Komplett Group
Consumer electronics products are retailed online by NetOnNet.

About NetOnNet

NetOnNet is a Retail company based in Boras (Sweden) founded in 1999, and was acquired by Komplett Group in February 2022. Consumer electronics products are retailed online by NetOnNet. Its website netonnet.se draws about 3.5 million monthly visits. NetOnNet offers products and services including Grills, Televisions, and Robot Vacuums. Its focus areas include Consumer Electronics E-Commerce, Diversified and Retailer. Its competitors include Focus Nordic, SkalHuset and Telefonshoppen.

Company details

NetOnNet was founded in 1999 in Boras, Sweden, within the consumer electronics retail sector. Operations focus on online sales, with expansion to 26 warehouse shops. A range of products, including computers, accessories, cameras, and mobile devices, is offered. Revenue of approximately 419 million was achieved in 2014. The company maintains its primary base in Sweden.

  • Headquarters Boras, Sweden
  • Stage Acquired
  • Sectors
    Retail
  • Website category Computers Electronics and Technology · Consumer Electronics
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website netonnet.se
  • Social LinkedIn X Facebook
  • Acquired by Komplett Group (Feb 2022)
Key Metrics

Products & Services of NetOnNet

NetOnNet offers a comprehensive portfolio of products and services, including Grills, Televisions, and Robot Vacuums.

Grills
Outdoor Equipment

Gas and charcoal grills for outdoor cooking.

Televisions
Electronics

Smart TVs with 4K resolution and advanced features.

Robot Vacuums
Home Appliances

Automated cleaners for household floor maintenance.

Funding Insights of NetOnNet

  • Total Rounds 1
  • Last Round Grant β€” $115,579
  • First Round $115,579

    (Mar 2015)

  • Investors Count 1

All 1 funding rounds of NetOnNet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2015$115,579Grant––
Valuation history

3 investors in total: 3 institutional.

Investors in NetOnNet

NetOnNet has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include European Union, Komplett Group and Waldir.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
1958europa.euBrussels, Belgium
E-commerce group
1996komplettgroup.comSandefjord, Norway
waldir.se
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Investor details for NetOnNet

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  • Round participation
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People of NetOnNet

13 people are tracked at NetOnNet (2 in leadership, 11 in team).

NameRoleGroup
Göran Lobell
CTOLeadership
Christina Sjöström
CPO (chief Product Officer)Leadership
Henrik Holdt
Development Manager, E-commerce PlatformTeam
Jonathan Svärd
Development ManagerTeam
Nelita Reis
EkonomiassistentTeam
Erkol
Operation ManagerTeam
Peo Håkansson
Devops EngineerTeam
Britney Shi
Office ManagerTeam
Peter Arontzon
IT Operations ManagerTeam
Nathalie Hedström
Online Operations ManagerTeam
Per Ekström
Own Brand Product ManagerTeam
Jörgen Heron
E-commerce Sales Specialist (online Merchandiser)Team
Anders Eriksson
Category ManagerTeam
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Complete people profiles for NetOnNet

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  • Team structure
  • Board tenure
  • Professional contacts

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Timeline of NetOnNet

4 dated milestones of NetOnNet across 23 years, from founding to its latest funding, stage changes and deals.

  1. Founded NetOnNet is founded.
  2. Exit Acquired by Waldir.
  3. Funding First funding round of $116K.
  4. Exit Acquired by Komplett Group.

Competitors of NetOnNet

NetOnNet has 3 listed competitors in our database. They include Focus Nordic, SkalHuset and Telefonshoppen.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
focusnordic.com2010Gothenburg, Sweden
Multi-category electronics products are retailed online by Focus Nordic.
skalhuset.se2011Sodertalje, Sweden
Online retailer offering multi category mobile and computer accessories
telefonshoppen.se2007Stockholm, Sweden
Online Retailer of Cell Phones
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Detailed competitors of NetOnNet

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  • Operating metrics
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Web traffic of NetOnNet

The website of NetOnNet (netonnet.se) receives about 3.5M visits a month and ranks #10,846 among all websites worldwide, #1,502 in Consumer Electronics.

  • Monthly visits
    3.5M

    ▼ 27.1% vs previous month

  • Unique visitors
    1.7M

    per month

  • Global rank
    #10,846

    among all websites

  • Category rank
    #1,502

    Computers Electronics and Technology · Consumer Electronics

Similar websites

Websites whose visitors overlap most with NetOnNet. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
elgiganten.se
100%
#6,516View details
webhallen.com
webhallen.com
97%
#21,729–
kjell.com
95%
3.7M#14,240View details
power.se
82%
#26,583View details
komplett.se
komplett.se
80%
#53,130–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for NetOnNet

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
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Related news about Netonnet

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Complete news archive for NetOnNet

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Frequently Asked Questions about NetOnNet

NetOnNet was founded in 1999 and raised its 1st funding round 16 years after it was founded.

NetOnNet is headquartered in Boras, Sweden. It is registered at Boras, Vastra Gotaland, Sweden.

NetOnNet was founded in 1999 in Boras, Sweden, within the consumer electronics retail sector. Operations focus on online sales, with expansion to 26 warehouse shops. A range of products, including computers, accessories, cameras, and mobile devices, is offered. Revenue of approximately 419 million was achieved in 2014. The company maintains its primary base in Sweden.

NetOnNet's top competitors include SkalHuset, Telefonshoppen and Focus Nordic.

NetOnNet offers Grills, Televisions, and Robot Vacuums.

NetOnNet has 3 investors. Key investors include European Union, Komplett Group, and Waldir.

Yes. NetOnNet was acquired by Komplett Group in February 2022.

The website of NetOnNet receives about 3.5 million visits a month and ranks #10,846 among all websites worldwide.

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