About NetOnNet
NetOnNet is a Retail company based in Boras (Sweden) founded in 1999, and was acquired by Komplett Group in February 2022. Consumer electronics products are retailed online by NetOnNet. Its website netonnet.se draws about 3.5 million monthly visits. NetOnNet offers products and services including Grills, Televisions, and Robot Vacuums. Its focus areas include Consumer Electronics E-Commerce, Diversified and Retailer. Its competitors include Focus Nordic, SkalHuset and Telefonshoppen.
Company details
NetOnNet was founded in 1999 in Boras, Sweden, within the consumer electronics retail sector. Operations focus on online sales, with expansion to 26 warehouse shops. A range of products, including computers, accessories, cameras, and mobile devices, is offered. Revenue of approximately 419 million was achieved in 2014. The company maintains its primary base in Sweden.
- Headquarters Boras, Sweden
- Stage Acquired
- SectorsRetail
- Website category Computers Electronics and Technology · Consumer Electronics
- Phoneβ’β’β’β’ β’β’β’β’
- Website netonnet.se
- Social LinkedIn X Facebook
- Acquired by Komplett Group (Feb 2022)
- Latest Funding Round$115.58K (USD), Grant
Mar 2015
- InvestorsEuropean Union
& 2 more
- Acquired by
Products & Services of NetOnNet
NetOnNet offers a comprehensive portfolio of products and services, including Grills, Televisions, and Robot Vacuums.
Gas and charcoal grills for outdoor cooking.
Smart TVs with 4K resolution and advanced features.
Automated cleaners for household floor maintenance.
Funding Insights of NetOnNet
- Total Rounds 1
- Last Round Grant β $115,579
- First Round $115,579
(Mar 2015)
- Investors Count 1
All 1 funding rounds of NetOnNet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $115,579 | Grant | β | β |
3 investors in total: 3 institutional.
Investors in NetOnNet
NetOnNet has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include European Union, Komplett Group and Waldir.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
E-commerce group | 1996 | komplettgroup.com | Sandefjord, Norway | |
| waldir.se |
Investor details for NetOnNet
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People of NetOnNet
13 people are tracked at NetOnNet (2 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Göran Lobell | CTO | Leadership |
Christina Sjöström | CPO (chief Product Officer) | Leadership |
Henrik Holdt | Development Manager, E-commerce Platform | Team |
Jonathan Svärd | Development Manager | Team |
Nelita Reis | Ekonomiassistent | Team |
Erkol | Operation Manager | Team |
Peo Håkansson | Devops Engineer | Team |
Britney Shi | Office Manager | Team |
Peter Arontzon | IT Operations Manager | Team |
Nathalie Hedström | Online Operations Manager | Team |
Per Ekström | Own Brand Product Manager | Team |
Jörgen Heron | E-commerce Sales Specialist (online Merchandiser) | Team |
Anders Eriksson | Category Manager | Team |
Complete people profiles for NetOnNet
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of NetOnNet
4 dated milestones of NetOnNet across 23 years, from founding to its latest funding, stage changes and deals.
- Founded NetOnNet is founded.
- Exit Acquired by Waldir.
- Funding First funding round of $116K.
- Exit Acquired by Komplett Group.
Competitors of NetOnNet
NetOnNet has 3 listed competitors in our database. They include Focus Nordic, SkalHuset and Telefonshoppen.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| focusnordic.com | 2010 | Gothenburg, Sweden | Multi-category electronics products are retailed online by Focus Nordic. | |||
| skalhuset.se | 2011 | Sodertalje, Sweden | Online retailer offering multi category mobile and computer accessories | |||
| telefonshoppen.se | 2007 | Stockholm, Sweden | Online Retailer of Cell Phones |
Detailed competitors of NetOnNet
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- Full competitor set
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- Competitive positioning
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Web traffic of NetOnNet
The website of NetOnNet (netonnet.se) receives about 3.5M visits a month and ranks #10,846 among all websites worldwide, #1,502 in Consumer Electronics.
- Monthly visits3.5M
▼ 27.1% vs previous month
- Unique visitors1.7M
per month
- Global rank#10,846
among all websites
- Category rank#1,502
Computers Electronics and Technology · Consumer Electronics
- Bounce rate45%
- Pages per visit4.1
- Average visit3 min 27 sec
- DevicesDesktop 28% Β· Mobile 72%
Websites whose visitors overlap most with NetOnNet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| elgiganten.se | 100% | #6,516 | View details | ||
webhallen.com | webhallen.com | 97% | #21,729 | β | |
| kjell.com | 95% | 3.7M | #14,240 | View details | |
| power.se | 82% | #26,583 | View details | ||
komplett.se | komplett.se | 80% | #53,130 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for NetOnNet
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Netonnet
Complete news archive for NetOnNet
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Frequently Asked Questions about NetOnNet
NetOnNet was founded in 1999 and raised its 1st funding round 16 years after it was founded.
NetOnNet is headquartered in Boras, Sweden. It is registered at Boras, Vastra Gotaland, Sweden.
NetOnNet was founded in 1999 in Boras, Sweden, within the consumer electronics retail sector. Operations focus on online sales, with expansion to 26 warehouse shops. A range of products, including computers, accessories, cameras, and mobile devices, is offered. Revenue of approximately 419 million was achieved in 2014. The company maintains its primary base in Sweden.
NetOnNet's top competitors include SkalHuset, Telefonshoppen and Focus Nordic.
NetOnNet offers Grills, Televisions, and Robot Vacuums.
NetOnNet has 3 investors. Key investors include European Union, Komplett Group, and Waldir.
Yes. NetOnNet was acquired by Komplett Group in February 2022.
The website of NetOnNet receives about 3.5 million visits a month and ranks #10,846 among all websites worldwide.

