About New Directions Aromatics
New Directions Aromatics is a company based in Mississauga (Canada) founded in 1997. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. New Directions Aromatics offers products and services including Essential Oils, Carrier Oils, Fragrance Oils, and Cosmetic Ingredients. New Directions Aromatics operates in a competitive market with competitors including Rose Bella and New Touch Stores, among others.
- Headquarter Mississauga, Canada
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RetailHealthcare
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Products & Services of New Directions Aromatics
New Directions Aromatics offers a comprehensive portfolio of products and services, including Essential Oils, Carrier Oils, Fragrance Oils, and Cosmetic Ingredients. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Essential oils are offered for various aromatic uses.
Carrier oils are provided for cosmetic formulation purposes.
Fragrance oils are supplied for soap and candles.
Cosmetic ingredients are sold for product development needs.
Funding Insights of New Directions Aromatics
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2022 | Amount | Private Equity Round - New Directions Aromatics | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in New Directions Aromatics
New Directions Aromatics has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include TruArc Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Middle-market companies are invested in by this private equity fund.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by New Directions Aromatics
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - New Directions Aromatics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
New Directions Aromatics Comparisons
Competitors of New Directions Aromatics
New Directions Aromatics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rose Bella and New Touch Stores, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Distributes beauty products, offers nail posing courses, and provides training in Quebec.
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| domain | founded_year | HQ Location |
Operates an online B2B wholesale platform for multi-category beauty products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about New Directions Aromatics
When was New Directions Aromatics founded?
New Directions Aromatics was founded in 1997 and raised its 1st funding round 25 years after it was founded.
Where is New Directions Aromatics located?
New Directions Aromatics is headquartered in Mississauga, Canada. It is registered at Mississauga, Ontario, Canada.
What does New Directions Aromatics do?
New Directions Aromatics is involved in the distribution of essential oils, carrier oils, fragrance oils, and cosmetic ingredients. The company serves sectors such as personal care, aromatherapy, and candle making. A wide range of products including plant-based waxes, soap bases, and spa treatments are offered. Solutions are provided for both individual consumers and businesses through a B2B program. Emphasis is placed on quality with certifications like ECOCERTCOSMOS and Fair Trade standards.
Who are the top competitors of New Directions Aromatics?
New Directions Aromatics's top competitors include Rose Bella and New Touch Stores.
What products or services does New Directions Aromatics offer?
New Directions Aromatics offers Essential Oils, Carrier Oils, Fragrance Oils, and Cosmetic Ingredients.
Who are New Directions Aromatics's investors?
New Directions Aromatics has 1 investor. Key investors include TruArc Partners.