About New Engen
New Engen is a company based in Seattle (United States) founded in 2016. A multi-channel digital marketing platform is provided by New Engen. New Engen has raised $10.59 million across 4 funding rounds from investors including Zulily, Insignia Capital Group and NewRoad Capital Partners. The company has 180 employees. New Engen has completed 4 acquisitions, including Acorn Influence, Donutdigital and Grapevine Solutions. Its chief executive, as recorded, is Justin Hayashi. Its website newengen.com draws about 37 thousand monthly visits. New Engen offers products and services including Digital Marketing Services and Insights and Analytics.
Company details
New Engen was founded in 2016 and is headquartered in Seattle, United States. Operations focus on the digital marketing sector, where a multi-channel platform is offered to support advertising across various channels. Services include data-driven tools for campaign management and optimization. The company is led by CEO Justin Hayashi, with activities centered in the North American market.
- Headquarters Seattle, United States
- Employees 180
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website newengen.com
- Social LinkedIn X Facebook Instagram
- Legal Name New Engen
- Total Equity Funding$10.59M (USD)
in 4 rounds
- InvestorsZulily
& 2 more
- Employee Count180
- Investments & AcquisitionsAcorn Influence
& 3 more
Products & Services of New Engen
New Engen offers a comprehensive portfolio of products and services, including Digital Marketing Services and Insights and Analytics.
Digital marketing services are provided to partner with brands and drive impact across customer journeys.
Insights and analytics are offered to support research-driven strategies that fuel brand growth through measurement and optimization.
Funding Insights of New Engen
New Engen has successfully raised a total of $10.59M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.59M
- Total Rounds 4
- First Round $2.53M
(Sep 2016)
- Investors Count 3
All 4 funding rounds of New Engen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | Series B | – | – | ||
| Jan 2021 | Series B | – | – | ||
| May 2017 | $8.06M | Series A | – | Zulily | – |
| Sep 2016 | $2.53M | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in New Engen
New Engen has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Zulily, Insignia Capital Group and NewRoad Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Insignia Capital Group is focused on private equity investments. | insigniacap.com | |||
| newroadcp.com | ||||
Online shopping platform is operated via flash sales by Zulily. | 2009 | zulily.com | Seattle, United States |
Investor details for New Engen
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of New Engen
94 people are tracked at New Engen (46 in leadership, 48 in team); the tracked headcount is 180.
| Name | Role | Group |
|---|---|---|
Justin Hayashi | CEO | Leadership |
Amanda Marie Hennigan | Director Of People | Leadership |
Jeff Greenspan | Director, Media Services | Leadership |
Mitch Reinhart | Director, Media Services | Leadership |
Saphir Glynn | Director, Media Services | Leadership |
Michael Goodwin | VP, Strategic Operations & Corporate Development | Leadership |
Shannon Hill | VP, Marketing | Leadership |
DJ Sutton | Senior Director, Media Services | Leadership |
Alice Woo | Chief Creative Officer | Leadership |
Hunter Poole | VP Brand Partnerships, Solutions | Leadership |
Conor Skea | VP Of Growth, Enterprise Sales | Leadership |
Ross Collins | Director, Media Services | Leadership |
Candice Gray | VP Brand Commerce, Solutions | Leadership |
Christina Minerich | Director | Leadership |
Brian Kim | Managing Partner, Disruptors | Leadership |
Ezra Fairley-Collins | Associate Director | Leadership |
Natalia Silvina Fernandez | Director Of Strategy | Leadership |
Sabeeka Dar | Senior Director Strategic Partnerships, Services | Leadership |
Joshua Briscoe | Art Director | Leadership |
Natassja Simpson | Associate Director, Media Services | Leadership |
74 more people are available in the full profile.
Complete people profiles for New Engen
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by New Engen
New Engen has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Acorn Influence, Donutdigital and Grapevine Solutions.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Offers a voice activated networking assistant | grapevine.ai | New York, United States | 2017 | Feb 2026 | •••• | |
Full-funnel performance marketing services are delivered across digital platforms. | donutdigital.co | 0 | Sep 2024 | •••• | ||
PR and strategy services are provided to clients worldwide. | lt.partners | Mukilteo, United States | 2018 | Jun 2023 | •••• | |
Influencer marketing curated marketplace | acorninfluence.com | Fayetteville, United States | 2014 | Jan 2022 | •••• |
Complete acquisition details for New Engen
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of New Engen
7 dated milestones of New Engen across 10 years, from founding to its latest funding, stage changes and deals.
- Founded New Engen is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series B,.
- Acquisition Acquires Acorn Influence.
- Acquisition Acquires LT Partners.
- Acquisition Acquires Donutdigital.
- Acquisition Acquires Grapevine Solutions.
Web traffic of New Engen
The website of New Engen (newengen.com) receives about 36.8K visits a month and ranks #1,049,081 among all websites worldwide, #8,552 in Business Services.
- Monthly visits36.8K
▲ 27.2% vs previous month
- Unique visitors12.7K
per month
- Global rank#1,049,081
among all websites
- Category rank#8,552
Business and Consumer Services · Business Services
- Bounce rate42%
- Pages per visit1.7
- Average visit12 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with New Engen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thoughtful.ai | 100% | 31.6K | #1,137,795 | View details | |
finelineprintinggroup.com | finelineprintinggroup.com | 67% | #6,211,208 | – | |
| donutdigital.co | 67% | View details | |||
| agencycompile.com | 60% | #1,455,959 | View details | ||
| ramd.am | 60% | 134.1K | #358,109 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for New Engen
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about New Engen
New Engen was founded in 2016.
New Engen is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Justin Hayashi is the CEO of New Engen, as recorded in our data.
New Engen is a funded company, having raised a total of $10.59M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.53M, raised on Sep 2016.
New Engen has 180 employees.
New Engen was founded in 2016 and is headquartered in Seattle, United States. Operations focus on the digital marketing sector, where a multi-channel platform is offered to support advertising across various channels. Services include data-driven tools for campaign management and optimization. The company is led by CEO Justin Hayashi, with activities centered in the North American market.
New Engen offers Digital Marketing Services and Insights and Analytics.
New Engen has made 4 acquisitions, including Acorn Influence, Donutdigital, and Grapevine Solutions.
New Engen has 3 investors. Key investors include Zulily, Insignia Capital Group, and NewRoad Capital Partners.
New Engen operates through New Engen.