About New Form
New Form is a company based in Los Angeles (United States) founded in 2014 was acquired by Whistle Sports in January 2019.. New Form has raised $30 million across 2 funding rounds from investors including Whistle Sports. New Form offers products and services including Short-form Content Creation and AI-Driven Advertising.
- Headquarter Los Angeles, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Newform Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$30 M (USD)
in 2 rounds
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Latest Funding Round
$18 M (USD), Series B
Dec 16, 2016
- Investors
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Employee Count
Employee Count
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Acquired by
Whistle Sports
(Jan 23, 2019)
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Products & Services of New Form
New Form offers a comprehensive portfolio of products and services, including Short-form Content Creation and AI-Driven Advertising. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
High-performing short-form content is developed by NewForm to drive results through integration with ad-data feedback.
AI intelligence is applied by NewForm to optimize ad performance and convert media insights into scalable creative directions.
Funding Insights of New Form
New Form has successfully raised a total of $30M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $18 million completed in December 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $18.0M
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First Round
First Round
(13 Jan 2014)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2016 | Amount | Series B - New Form | Valuation |
investors |
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| Jan, 2014 | Amount | Series A - New Form | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in New Form
New Form has secured backing from 1 investor. Prominent investors backing the company include Whistle Sports. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Sports videos are produced and distributed via social media channels.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by New Form
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - New Form
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
New Form Comparisons
Competitors of New Form
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about New Form
When was New Form founded?
New Form was founded in 2014.
Where is New Form located?
New Form is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is New Form a funded company?
New Form is a funded company, having raised a total of $30M across 2 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on Jan 13, 2014.
What does New Form do?
New Form was founded in 2014 and is headquartered in Los Angeles, United States. Operations focus on the digital media sector, where short-form video content is developed and distributed to support marketing goals. Services include creative production by an internal team, data analysis for optimization, and full-cycle management from content creation to performance tracking. Content is used as the main tool for audience targeting and engagement.
What products or services does New Form offer?
New Form offers Short-form Content Creation and AI-Driven Advertising.
Who are New Form's investors?
New Form has 1 investor. Key investors include Whistle Sports.