About New Guards Group
New Guards Group is a company based in Milan (Italy) founded in 2015 by Davide De Giglio, Claudio Antonioli, and Marcelo Burlon was acquired by STYLE CAPITAL SGR in January 2024.. New Guards Group has completed 2 acquisitions, including AMBUSH and Opening Ceremony. New Guards Group offers products and services including Brand Management Services. New Guards Group operates in a competitive market with competitors including Mango, Inditex, American Eagle Outfitters, Golden Goose and Levi Strauss, among others.
- Headquarter Milan, Italy
- Founders Davide De Giglio, Claudio Antonioli, Marcelo Burlon
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name New Guards Group Holding S.P.A.
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Products & Services of New Guards Group
New Guards Group offers a comprehensive portfolio of products and services, including Brand Management Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Oversees fashion brands under Farfetch coordination
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Funding Insights of New Guards Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in New Guards Group
New Guards Group has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include FARFETCH and STYLE CAPITAL. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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STYLE CAPITAL is engaged in private equity and asset management.
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Founded Year | Domain | Location | |
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Multi-category fashion products are retailed online for diverse demographics.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by New Guards Group
New Guards Group has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AMBUSH and Opening Ceremony. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Women's apparel is designed and marketed via an internet-first brand.
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2003 | ||||
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Casual apparel for men and women is sold online.
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2002 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - New Guards Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
New Guards Group Comparisons
Competitors of New Guards Group
New Guards Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mango, Inditex, American Eagle Outfitters, Golden Goose and Levi Strauss, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Fashion retail services are provided through an online platform.
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| domain | founded_year | HQ Location |
Retailer of fashion products
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| domain | founded_year | HQ Location |
Multi-category fashion products for men and women are offered.
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| domain | founded_year | HQ Location |
Internet first brand offering apparel wear for kids, men & women
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| domain | founded_year | HQ Location |
Brand of fashion apparel for men and women
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| domain | founded_year | HQ Location |
Internet first brand offering apparel wear for women and men
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on New Guards Group
Frequently Asked Questions about New Guards Group
When was New Guards Group founded?
New Guards Group was founded in 2015.
Where is New Guards Group located?
New Guards Group is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
What does New Guards Group do?
New Guards Group was founded in 2015 in Milan, Italy, by co-founders Davide De Giglio, Claudio Antonioli, and Marcelo Burlon. Operations are centered in the fashion industry, where casual apparel brands targeted at men and women are developed, managed, and distributed. The company focuses on contemporary clothing lines, with activities primarily based in Europe and extending to international markets through its domain newguardsgroup.com.
Who are the top competitors of New Guards Group?
New Guards Group's top competitors include Inditex, Mango and American Eagle Outfitters.
What products or services does New Guards Group offer?
New Guards Group offers Brand Management Services.
How many acquisitions has New Guards Group made?
New Guards Group has made 2 acquisitions, including AMBUSH, and Opening Ceremony.
Who are New Guards Group's investors?
New Guards Group has 2 investors. Key investors include FARFETCH, and STYLE CAPITAL.
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