About New Guards Group
New Guards Group is a Retail company based in Milan (Italy) founded in 2015 by Davide De Giglio, Claudio Antonioli, and Marcelo Burlon, and was acquired by STYLE CAPITAL SGR in January 2024. Brand of casual apparel brand for men women. New Guards Group has completed 2 acquisitions, including AMBUSH and Opening Ceremony. New Guards Group offers products and services including Brand Management Services. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is New Guards Group Holding S.p.A. Its competitors include Mango, Golden Goose and Salvatore Ferragamo.
Company details
New Guards Group was founded in 2015 in Milan, Italy, by co-founders Davide De Giglio, Claudio Antonioli, and Marcelo Burlon. Operations are centered in the fashion industry, where casual apparel brands targeted at men and women are developed, managed, and distributed. The company focuses on contemporary clothing lines, with activities primarily based in Europe and extending to international markets through its domain newguardsgroup.com.
- Headquarters Milan, Italy
- Founders Davide De Giglio, Claudio Antonioli, Marcelo Burlon
- Stage Acquired
- SectorsRetail
- Website newguardsgroup.com
- Social LinkedIn
- Acquired by Farfetch (Aug 2019)
- Legal Name New Guards Group Holding S.P.A.
Products & Services of New Guards Group
New Guards Group offers a comprehensive portfolio of products and services, including Brand Management Services.
Oversees fashion brands under Farfetch coordination
Investors in New Guards Group
New Guards Group has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include FARFETCH and STYLE CAPITAL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
STYLE CAPITAL is engaged in private equity and asset management. | stylecapital.it | Milan, Italy | ||
Multi-category fashion products are retailed online for diverse demographics. | 2007 | farfetch.com | London, United Kingdom |
Investor details for New Guards Group
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People of New Guards Group
8 people are tracked at New Guards Group (6 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Davide De Giglio | Co-Founder | Leadership |
Claudio Antonioli | Co-Founder | Leadership |
Marcelo Burlon | Co-Founder | Leadership |
Cristiano Fagnani | Chief Executive Officer | Leadership |
Serena Fregosi | HR Director | Leadership |
Francesca Amici | Chief Operating Officer | Leadership |
Lara Trentadue | It, PLM & Production | Team |
Paola Berardi | Marketplace Operations Manager | Team |
Complete people profiles for New Guards Group
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Investments & Acquisitions by New Guards Group
New Guards Group has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AMBUSH and Opening Ceremony.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Casual apparel for men and women is sold online. | openingceremony.com | New York, United States | 2002 | Jan 2020 | •••• | |
Women's apparel is designed and marketed via an internet-first brand. | ambushdesign.com | Chiyoda, Japan | 2003 | Jan 2020 | •••• |
Complete acquisition details for New Guards Group
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Timeline of New Guards Group
5 dated milestones of New Guards Group across 9 years, from founding to its latest funding, stage changes and deals.
- Founded New Guards Group is founded.
- Exit Acquired by Farfetch.
- Acquisition Acquires AMBUSH.
- Acquisition Acquires Opening Ceremony.
- Exit Acquired by STYLE CAPITAL SGR.
Competitors of New Guards Group
New Guards Group has 3 listed competitors in our database. They include Mango, Golden Goose and Salvatore Ferragamo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mango.com | 1984 | Palau, Italy | Fashion retail services are provided through an online platform. | |||
| goldengoose.com | 2000 | Milan, Italy | 37 | Internet first brand offering apparel wear for kids, men & women | ||
| ferragamo.com | 1927 | Firenze, Italy | 439 | Brand offering multi-category fashion products for men and women |
Detailed competitors of New Guards Group
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Web traffic of New Guards Group
The website of New Guards Group (newguardsgroup.com) receives about 9.2K visits a month.
- Monthly visits9.2K
▼ 41.4% vs previous month
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Frequently Asked Questions about New Guards Group
New Guards Group was founded in 2015.
New Guards Group is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
New Guards Group was founded in 2015 in Milan, Italy, by co-founders Davide De Giglio, Claudio Antonioli, and Marcelo Burlon. Operations are centered in the fashion industry, where casual apparel brands targeted at men and women are developed, managed, and distributed. The company focuses on contemporary clothing lines, with activities primarily based in Europe and extending to international markets through its domain newguardsgroup.com.
New Guards Group's top competitors include Mango, Golden Goose and Salvatore Ferragamo.
New Guards Group offers Brand Management Services.
New Guards Group has made 2 acquisitions, including AMBUSH, and Opening Ceremony.
New Guards Group has 2 investors. Key investors include FARFETCH, and STYLE CAPITAL.
New Guards Group operates through New Guards Group Holding S.P.A..
Yes. New Guards Group was acquired by Farfetch in August 2019.