About New Guards Group
New Guards Group is a company based in Milan (Italy) founded in 2015 by Davide De Giglio, Claudio Antonioli, and Marcelo Burlon was acquired by STYLE CAPITAL SGR in January 2024. New Guards Group has completed 2 acquisitions, including AMBUSH and Opening Ceremony. New Guards Group offers products and services including Brand Management Services. New Guards Group operates in a competitive market with competitors including Mango, Inditex, American Eagle Outfitters, Golden Goose and Levi Strauss, among others.
- Headquarter Milan, Italy
- Founders Davide De Giglio, Claudio Antonioli, Marcelo Burlon
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Sectors
Retail
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Phone
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Website
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Social
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- Legal Name New Guards Group Holding S.P.A.
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Products & Services of New Guards Group
New Guards Group offers a comprehensive portfolio of products and services, including Brand Management Services.
Oversees fashion brands under Farfetch coordination
People of New Guards Group
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Funding Insights of New Guards Group
Detailed funding history for New Guards Group
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Investors in New Guards Group
New Guards Group has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include FARFETCH and STYLE CAPITAL.
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STYLE CAPITAL is engaged in private equity and asset management.
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Multi-category fashion products are retailed online for diverse demographics.
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Investor details for New Guards Group
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Investments & Acquisitions by New Guards Group
New Guards Group has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AMBUSH and Opening Ceremony.
Investment portfolio details for New Guards Group
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Women's apparel is designed and marketed via an internet-first brand.
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Casual apparel for men and women is sold online.
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Complete acquisition details for New Guards Group
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Financial Statements - New Guards Group
Detailed financials for New Guards Group
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New Guards Group Comparisons
Peer comparison for New Guards Group
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Competitors of New Guards Group
New Guards Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mango, Inditex, American Eagle Outfitters, Golden Goose and Levi Strauss, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Fashion retail services are provided through an online platform.
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Retailer of fashion products
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Multi-category fashion products for men and women are offered.
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Internet first brand offering apparel wear for kids, men & women
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Brand of fashion apparel for men and women
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Internet first brand offering apparel wear for women and men
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Detailed competitors of New Guards Group
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Latest news on New Guards Group
Complete news archive for New Guards Group
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Frequently Asked Questions about New Guards Group
New Guards Group was founded in 2015.
New Guards Group is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
New Guards Group was founded in 2015 in Milan, Italy, by co-founders Davide De Giglio, Claudio Antonioli, and Marcelo Burlon. Operations are centered in the fashion industry, where casual apparel brands targeted at men and women are developed, managed, and distributed. The company focuses on contemporary clothing lines, with activities primarily based in Europe and extending to international markets through its domain newguardsgroup.com.
New Guards Group's top competitors include Inditex, Mango and American Eagle Outfitters.
New Guards Group offers Brand Management Services.
New Guards Group has made 2 acquisitions, including AMBUSH, and Opening Ceremony.
New Guards Group has 2 investors. Key investors include FARFETCH, and STYLE CAPITAL.