New Motion Labs

London, United Kingdom Founded: 2019 • Age: 7 yrs
Automotive transmission systems are manufactured by New Motion Labs.
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About New Motion Labs

New Motion Labs is a company based in London (United Kingdom) founded in 2019 by Marcel Fowler.. New Motion Labs has raised $3.31 million across 4 funding rounds from investors including Gov.uk, The FSE Group and Green Angel Ventures. The company has 10 employees as of December 31, 2024. New Motion Labs offers products and services including Enduo, Enduo Cycle, Enduo Industry, and Enduo Motorcycle. New Motion Labs operates in a competitive market with competitors including Linamar, Dana, Happy Forgings, Gates and Kinetic Engineering, among others.

  • Headquarter London, United Kingdom
  • Employees 10 as on 31 Dec, 2024
  • Founders Marcel Fowler
  • Sectors
    Transportation, Automotive & Logistics
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name New Motion Labs Ltd.
  • Date of Incorporation 21 Dec, 2015
  • Jurisdiction EXETER, DEVON, UNITED KINGDOM
Operational Areas
Transportation, Automotive & Logistics → Automotive Manufacturing & Engineering
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.31 M (USD)

    in 4 rounds

  • Latest Funding Round
    $2.3 M (USD), Series A

    Aug 01, 2024

  • Investors
    Gov.uk

    & 2 more

  • Employee Count
    10

    as on Dec 31, 2024

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Products & Services of New Motion Labs

New Motion Labs offers a comprehensive portfolio of products and services, including Enduo, Enduo Cycle, Enduo Industry, and Enduo Motorcycle. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Design for dual engagement in chains to reduce wear and extend lifetime.

Sprocket innovation for bicycles to enhance power transfer efficiency.

Technology for industrial chain drives to minimize friction and maintenance.

Sprocket system improving durability in motorcycle power transmission.

People of New Motion Labs
Headcount 10-50
Employee Profiles 7
Board Members and Advisors 4
Employee Profiles
People
Sarah Askari
Head Of Licensing
People
Marcel Fowler
CIO
People
Gvidas Orlovas
Product Engineer
People
Damien Murphy
COO

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Board Members and Advisors
people
Philip David
IP Legal Licensing Advisor
people
Andrew Hall
Board Chair
people
Elizabeth Gazda
Commercial Advisor & NED
people
Chris Joly
Board Member

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Funding Insights of New Motion Labs

New Motion Labs has successfully raised a total of $3.31M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.3 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $2.3M
  • First Round

    (02 Mar 2022)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2024 Amount Series A - New Motion Labs Valuation The FSE Group
Jun, 2023 Amount Seed - New Motion Labs Valuation Green Angel Ventures
Jun, 2023 Amount Debt – Conventional - New Motion Labs Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in New Motion Labs

New Motion Labs has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Gov.uk, The FSE Group and Green Angel Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Funding solutions are provided by The FSE Group for businesses.
Founded Year Domain Location
Green Angel Ventures is focused on investing in climate startups.
Founded Year Domain Location
Online government services and information are provided to users.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by New Motion Labs

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - New Motion Labs

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

New Motion Labs Comparisons

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Competitors of New Motion Labs

New Motion Labs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Linamar, Dana, Happy Forgings, Gates and Kinetic Engineering, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Motor vehicle and agricultural parts are manufactured and supplied.
domain founded_year HQ Location
Driveline technologies and components for electrified light vehicles are supplied.
domain founded_year HQ Location
Drive transmission components are manufactured and supplied.
domain founded_year HQ Location
Transmission components are manufactured and supplied to the aftermarket.
domain founded_year HQ Location
Gears, shafts, transmission assemblies, and auto components are manufactured.
domain founded_year HQ Location
Drive transmission components are manufactured and supplied to OEMs.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on New Motion Labs

Frequently Asked Questions about New Motion Labs

When was New Motion Labs founded?

New Motion Labs was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Where is New Motion Labs located?

New Motion Labs is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of New Motion Labs?

Marcel Fowler is the current CEO of New Motion Labs. They have also founded this company.

Is New Motion Labs a funded company?

New Motion Labs is a funded company, having raised a total of $3.31M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $890.52K, raised on Mar 02, 2022.

How many employees does New Motion Labs have?

As of Dec 31, 2024, the latest employee count at New Motion Labs is 10.

What does New Motion Labs do?

New Motion Labs was founded in 2019 in London, United Kingdom, with Marcel Fowler serving as founder and CEO. Operations center on the automotive sector, where transmission systems are produced for vehicles. The company maintains its headquarters in London, supporting manufacturing activities across the region. Focus remains on developing reliable components for automotive applications, based on established engineering practices.

Who are the top competitors of New Motion Labs?

New Motion Labs's top competitors include Happy Forgings, Linamar and Gates.

What products or services does New Motion Labs offer?

New Motion Labs offers Enduo, Enduo Cycle, Enduo Industry, and Enduo Motorcycle.

Who are New Motion Labs's investors?

New Motion Labs has 3 investors. Key investors include Gov.uk, The FSE Group, and Green Angel Ventures.

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