About New Motion Labs
New Motion Labs is a Transportation, Automotive & Logistics company based in London (United Kingdom) founded in 2019 by Marcel Fowler. Automotive transmission systems are manufactured by New Motion Labs. New Motion Labs has raised $3.31 million across 4 funding rounds from investors including Gov.uk, The FSE Group and Green Angel Ventures. The company has 10 employees. Its chief executive, as recorded, is Marcel Fowler. New Motion Labs offers products and services including Enduo, Enduo Cycle, Enduo Industry, and Enduo Motorcycle. Its focus areas include Auto, Auto Components, Powertrain System and Transmission System. Its legal entity is NEW MOTION LABS LTD.
Company details
New Motion Labs was founded in 2019 in London, United Kingdom, with Marcel Fowler serving as founder and CEO. Operations center on the automotive sector, where transmission systems are produced for vehicles. The company maintains its headquarters in London, supporting manufacturing activities across the region. Focus remains on developing reliable components for automotive applications, based on established engineering practices.
- Headquarters London, United Kingdom
- Employees 10
- Founders Marcel Fowler
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website newmotionlabs.com
- Social LinkedIn X Facebook
- Legal Name New Motion Labs Ltd.
- Date of Incorporation 21 Dec, 2015
- Jurisdiction EXETER, DEVON, UNITED KINGDOM
- Total Equity Funding$3.31M (USD)
in 4 rounds
- Latest Funding Round$2.3M (USD), Series A
Aug 2024
- InvestorsGov.uk
& 2 more
- Employee Count10
Products & Services of New Motion Labs
New Motion Labs offers a comprehensive portfolio of products and services, including Enduo, Enduo Cycle, Enduo Industry, and Enduo Motorcycle.
Design for dual engagement in chains to reduce wear and extend lifetime.
Sprocket innovation for bicycles to enhance power transfer efficiency.
Technology for industrial chain drives to minimize friction and maintenance.
Sprocket system improving durability in motorcycle power transmission.
Funding Insights of New Motion Labs
New Motion Labs has successfully raised a total of $3.31M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.3 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.31M
- Total Rounds 4
- Last Round Series A — $2.3M
- First Round $1M
(Mar 2022)
- Investors Count 3
All 4 funding rounds of New Motion Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2024 | $2.3M | Series A | – | The FSE Group | – |
| Jun 2023 | Seed | – | Green Angel Ventures | – | |
| Jun 2023 | $890,519 | Debt – Conventional | – | – | |
| Mar 2022 | $1M | Seed | – | – |
3 investors in total: 3 institutional.
Investors in New Motion Labs
New Motion Labs has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Gov.uk, The FSE Group and Green Angel Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding solutions are provided by The FSE Group for businesses. | thefsegroup.com | Fleet, United Kingdom | ||
Green Angel Ventures is focused on investing in climate startups. | greenangelventures.com | London, United Kingdom | ||
Online government services and information are provided to users. | 1707 | gov.uk | London, United Kingdom |
Investor details for New Motion Labs
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of New Motion Labs
11 people are tracked at New Motion Labs (4 in leadership, 4 in board & advisors, 3 in team); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Marcel Fowler | Founder & CEO | Leadership |
Sarah Askari | Head Of Licensing | Leadership |
Damien Murphy | COO | Leadership |
Lucas Lobmeyer | Head of Sales | Leadership |
Philip David | IP Legal Licensing Advisor | Board & advisors |
Andrew Hall | Board Chair | Board & advisors |
Elizabeth Gazda | Commercial Advisor & NED | Board & advisors |
Chris Joly | Board Member | Board & advisors |
Gvidas Orlovas | Product Engineer | Team |
Bart van den Boom | Key Account Manager, Cargo Bikes | Team |
Bruna Urbinati Balieiro | Marketing Manager | Team |
Complete people profiles for New Motion Labs
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of New Motion Labs
3 dated milestones of New Motion Labs across 5 years, from founding to its latest funding, stage changes and deals.
- Founded New Motion Labs is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $2.3M.
Web traffic of New Motion Labs
The website of New Motion Labs (newmotionlabs.com) receives about 1.3K visits a month.
- Monthly visits1.3K
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Frequently Asked Questions about New Motion Labs
New Motion Labs was founded in 2019 and raised its 1st funding round 3 years after it was founded.
New Motion Labs is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Marcel Fowler is the CEO of New Motion Labs, as recorded in our data. They have also founded this company.
New Motion Labs is a funded company, having raised a total of $3.31M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Mar 2022.
New Motion Labs has 10 employees.
New Motion Labs was founded in 2019 in London, United Kingdom, with Marcel Fowler serving as founder and CEO. Operations center on the automotive sector, where transmission systems are produced for vehicles. The company maintains its headquarters in London, supporting manufacturing activities across the region. Focus remains on developing reliable components for automotive applications, based on established engineering practices.
New Motion Labs offers Enduo, Enduo Cycle, Enduo Industry, and Enduo Motorcycle.
New Motion Labs has 3 investors. Key investors include Gov.uk, The FSE Group, and Green Angel Ventures.
New Motion Labs operates through New Motion Labs Ltd..