New Swedish Design

Potsdam, Germany Founded: 2011 • Age: 15 yrs
IKEA furniture add-ons are developed and distributed online.
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About New Swedish Design

New Swedish Design is a company based in Potsdam (Germany) founded in 2011.. The company has 14 employees as of December 31, 2021. New Swedish Design offers products and services including Kallax Accessories, Billy Accessories, and Malm Accessories. New Swedish Design operates in a competitive market with competitors including Miliboo, JewelCandle, PONGS, LOBERON and DeubaXXL, among others.

  • Headquarter Potsdam, Germany
  • Employees 14 as on 31 Dec, 2021
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Nsd New Swedish Design Gmbh
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    14

    as on Dec 31, 2021

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Products & Services of New Swedish Design

New Swedish Design offers a comprehensive portfolio of products and services, including Kallax Accessories, Billy Accessories, and Malm Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Custom inserts and organizers for Kallax shelves to enhance storage

Enhancements like shelves and doors for Billy bookcases

Specialized items such as handles for Malm furniture series

People of New Swedish Design
Headcount 10-50
Employee Profiles 2
Employee Profiles
People
Oliver Götze
CEO & Founder
People
Florin Pauline Fischer
Prokuristin | Geschäftsführung

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Funding Insights of New Swedish Design

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2014 Amount Seed - New Swedish Design Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in New Swedish Design

New Swedish Design has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Brandenburg Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investments are directed by Brandenburg Capital toward multiple sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by New Swedish Design

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - New Swedish Design

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

New Swedish Design Comparisons

Employees
+
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Competitors of New Swedish Design

New Swedish Design operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Miliboo, JewelCandle, PONGS, LOBERON and DeubaXXL, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Contemporary furniture is manufactured and sold online by Miliboo.
domain founded_year HQ Location
Scented candles with hidden jewels are manufactured and sold.
domain founded_year HQ Location
Manufactures innovative textiles for interior design and architecture worldwide.
domain founded_year HQ Location
Online retailer offering furniture, accessories, and home decor products.
domain founded_year HQ Location
Sports, leisure, home, and garden products are retailed online.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on New Swedish Design

Frequently Asked Questions about New Swedish Design

When was New Swedish Design founded?

New Swedish Design was founded in 2011 and raised its 1st funding round 3 years after it was founded.

Where is New Swedish Design located?

New Swedish Design is headquartered in Potsdam, Germany. It is registered at Potsdam, Brandenburg, Germany.

How many employees does New Swedish Design have?

As of Dec 31, 2021, the latest employee count at New Swedish Design is 14.

What does New Swedish Design do?

New Swedish Design develops and distributes products that can be added to IKEA furniture to alter their design. Some of their products are: monitor stand cable holder, doors for expedit, shelf extensions, bolsters for malm, armrest tray for ekeskog- and ektorp sofas, etc. 95 of their products are manufactured in Germany. The company started its operations in June 2011.

Who are the top competitors of New Swedish Design?

New Swedish Design's top competitors include Miliboo, JewelCandle and Planeo.

What products or services does New Swedish Design offer?

New Swedish Design offers Kallax Accessories, Billy Accessories, and Malm Accessories.

Who are New Swedish Design's investors?

New Swedish Design has 1 investor. Key investors include Brandenburg Capital.

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