About New World Foods
New World Foods is a company based in Norwich (United Kingdom) founded in 2014 was acquired by KEPAK in July 2025. It operates as a Direct-to-Consumer (D2C). The company has 34 employees as of June 30, 2018. New World Foods offers products and services including Kings Smokey BBQ Beef Jerky, Wild West Honey BBQ Beef Jerky, and Cruga Original Biltong. New World Foods operates in a competitive market with competitors including 2 Sisters Food Group, NH Foods, Bernard Matthews, Gressingham and Simon Howie Butchers, among others.
- Headquarter Norwich, United Kingdom
- Employees 34 as on 30 Jun, 2018
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Sectors
Consumer
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Phone
*********
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Website
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- Legal Name New World Foods (Europe) Limited
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Products & Services of New World Foods
New World Foods offers a comprehensive portfolio of products and services, including Kings Smokey BBQ Beef Jerky, Wild West Honey BBQ Beef Jerky, and Cruga Original Biltong. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Beef jerky with smokey BBQ flavor is offered.
Honey BBQ flavored beef jerky is provided here.
Authentic African recipe biltong is made available.
Funding Insights of New World Foods
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in New World Foods
New World Foods has secured backing from 1 investor. Prominent investors backing the company include Kepak. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Kepak is engaged in meat processing and food solutions.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by New World Foods
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - New World Foods
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
New World Foods Comparisons
Competitors of New World Foods
New World Foods operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 2 Sisters Food Group, NH Foods, Bernard Matthews, Gressingham and Simon Howie Butchers, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Meat processing is conducted by 2 Sisters Food Group.
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Meat and meat products are produced by NH Foods.
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Meats brand
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Duck and poultry meat products are supplied by Gressingham brand.
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Produces and sells traditional Scottish meat items like sausages, bacon, and haggis.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about New World Foods
When was New World Foods founded?
New World Foods was founded in 2014.
Where is New World Foods located?
New World Foods is headquartered in Norwich, United Kingdom. It is registered at Norwich, Norfolk, United Kingdom.
How many employees does New World Foods have?
As of Jun 30, 2018, the latest employee count at New World Foods is 34.
What is the annual revenue of New World Foods?
Annual revenue of New World Foods is $31.52M as on Jul 31, 2021.
What does New World Foods do?
High-quality meat snacks including jerky, biltong, and steak strips are manufactured and distributed by New World Foods. Products are made in the UK using British and Irish beef where possible. The range caters to gym enthusiasts and snack lovers seeking protein-rich, low-calorie options. Various brands like Kings, Wild West, and Cruga are offered, focusing on different flavors and styles. Gluten-free options are also provided for dietary needs. The company operates in the packaged food sector, emphasizing quality and taste.
Who are the top competitors of New World Foods?
New World Foods's top competitors include 2 Sisters Food Group, NH Foods and Finnebrogue.
What products or services does New World Foods offer?
New World Foods offers Kings Smokey BBQ Beef Jerky, Wild West Honey BBQ Beef Jerky, and Cruga Original Biltong.
Who are New World Foods's investors?
New World Foods has 1 investor. Key investors include Kepak.