Newtail

Sao Paulo, Brazil Founded: 2019 • Age: 7 yrs Acquired By VTEX
Whatsapp ordering solutions are provided for grocery businesses.
Annual revenue - Latest available
Total funding $1.6M 2 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products 1 Services tracked
Competitors 11 Brand Intelligence

About Newtail

Newtail is a company based in Sao Paulo (Brazil) founded in 2019 by Rafael Amorim, Gabriel Monteiro, and Diego Bonna was acquired by VTEX in January 2025. Newtail has raised $1.65 million across 2 funding rounds from investors including VTEX, Latitud and big_bets. Newtail offers products and services including Retail Media Platform. Newtail operates in a competitive market with competitors including Zenput, Silo, Dmall, Ocado Group and Vendasta, among others.

  • Headquarter Sao Paulo, Brazil
  • Founders Rafael Amorim, Gabriel Monteiro, Diego Bonna
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $1.65 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.4 M (USD), Seed

    Jan 27, 2023

  • Investors
    VTEX

    & 5 more

  • Employee Count
    Not available
  • Acquired by
    VTEX

    (Jan 16, 2025)

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Products & Services of Newtail

Newtail offers a comprehensive portfolio of products and services, including Retail Media Platform.

Product name locked
Category locked
Primary

Enables self-service campaigns for retail advertising and data tracking.

People of Newtail

Headcount 10-50
Employee Profiles 4
Board Members and Advisors 1
Employee Profiles
People
Rafael Amorim
Founder
People
Vinícius Reis
Executivo Comercial
People
Gabriel Monteiro
CEO
People
Karine Figueiredo
Head De Marketing

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Board Members and Advisors
people
Diego Bonna
Co-founder

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Funding Insights of Newtail

Newtail has successfully raised a total of $1.65M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.4 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Newtail

Newtail has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include VTEX, Latitud and big_bets.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage partnerships with software startups are facilitated by big_bets.
Locked Locked Locked
-
Locked Locked Locked
Venture capital firm investing in multiple sectors
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Investor details for Newtail

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Newtail

Investments
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Investment portfolio details for Newtail

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Newtail

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Detailed financials for Newtail

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  • Profit trends
  • Statement rows
  • Financial ratios

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Newtail Comparisons

Newtail Primary company
Description
Whatsapp ordering solutions are provided for grocery busines...
Location
Sao Paulo, Brazil
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Newtail

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Competitors of Newtail

Newtail operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Silo, Dmall, Ocado Group and Vendasta, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Zenput is utilized as an operations execution platform for multi-unit operators.
Locked Locked Locked
Software suite solutions are provided for food distributor businesses.
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Cloud-based software suites are provided for retail businesses.
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Software solutions for online grocery fulfillment and operations are provided.
Locked Locked Locked
All-in-one platform for companies selling digital solutions to local businesses
Locked Locked Locked
POS solutions are provided for bar and beverage industry.
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Detailed competitors of Newtail

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Latest news on Newtail

Vtex’s Acquisition of Newtail
Globallegalchronicle1 year ago
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Complete news archive for Newtail

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  • Brand-specific news history

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Frequently Asked Questions about Newtail

Newtail was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Newtail is headquartered in Sao Paulo, Brazil.

Newtail is a funded company, having raised a total of $1.65M across 2 funding rounds to date.

Founded in 2019 in Sao Paulo, Brazil, Newtail operates as a software platform in the grocery sector. Orders are facilitated through Whatsapp, with online payments accepted and integrations enabled for sales channels, marketplaces, and logistics providers. A dashboard is included for monitoring key sales indicators, payment records, and purchase histories, supporting operational efficiency for businesses.

Newtail's top competitors include SPS Commerce, Dmall and Zenput.

Newtail offers Retail Media Platform.

Newtail has 6 investors. Key investors include VTEX, Latitud, big_bets, Prodigio Capital, and Verve Capital.

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