About Newtail
Newtail is a Retail company based in Sao Paulo (Brazil) founded in 2019 by Rafael Amorim, Gabriel Monteiro, and Diego Bonna, and was acquired by VTEX in January 2025. Whatsapp ordering solutions are provided for grocery businesses. Newtail has raised $1.65 million across 2 funding rounds from investors including VTEX, Latitud and big_bets. Its website newtail.com.br draws about 13 thousand monthly visits. Newtail offers products and services including Retail Media Platform. Its focus areas include Food and Agriculture Tech, Online Grocery, Technology Enablers and Grocery Retailers.
Company details
Founded in 2019 in Sao Paulo, Brazil, Newtail operates as a software platform in the grocery sector. Orders are facilitated through Whatsapp, with online payments accepted and integrations enabled for sales channels, marketplaces, and logistics providers. A dashboard is included for monitoring key sales indicators, payment records, and purchase histories, supporting operational efficiency for businesses.
- Headquarters Sao Paulo, Brazil
- Founders Rafael Amorim, Gabriel Monteiro, Diego Bonna
- Stage Acquired
- SectorsRetail
- Website category Business and Consumer Services · Online Marketing
- Website newtail.com.br
- Social LinkedIn YouTube
- Acquired by VTEX (Jan 2025)
Products & Services of Newtail
Newtail offers a comprehensive portfolio of products and services, including Retail Media Platform.
Enables self-service campaigns for retail advertising and data tracking.
Funding Insights of Newtail
Newtail has successfully raised a total of $1.65M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.4 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.65M
- Total Rounds 2
- Last Round Seed — $1.4M
- First Round $250,000
(Jun 2021)
- Investors Count 5
All 2 funding rounds of Newtail with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $1.4M | Seed | – | big_bets | |
| Jun 2021 | $250,000 | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Newtail
Newtail has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include VTEX, Latitud and big_bets.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage partnerships with software startups are facilitated by big_bets. | bigbets.tech | |||
| prodigiocapital.com | ||||
Venture capital firm investing in multiple sectors | vervecapital.us | Miami, United States | ||
Venture capital investments are provided to Latam startups by Norte Ventures. | norte.ventures | |||
Provider of venture capital funding and resources for early-stage technology companies | 2020 | latitud.com | Sao Paulo, Brazil | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | vtex.com | New York, United States |
Investor details for Newtail
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Newtail
5 people are tracked at Newtail (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Rafael Amorim | Founder | Leadership |
Gabriel Monteiro | Founder | Leadership |
Diego Bonna | Founder | Leadership |
Karine Figueiredo | Head De Marketing | Leadership |
Vinícius Reis | Executivo Comercial | Team |
Complete people profiles for Newtail
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Newtail
4 dated milestones of Newtail across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Newtail is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Seed, of $1.4M.
- Exit Acquired by VTEX.
Web traffic of Newtail
The website of Newtail (newtail.com.br) receives about 13K visits a month and ranks #1,907,860 among all websites worldwide, #4,202 in Online Marketing.
- Monthly visits13K
▲ 55.4% vs previous month
- Unique visitors2.1K
per month
- Global rank#1,907,860
among all websites
- Category rank#4,202
Business and Consumer Services · Online Marketing
- Bounce rate36%
- Pages per visit4.5
- Average visit6 min 21 sec
- DevicesDesktop 69% · Mobile 31%
Websites whose visitors overlap most with Newtail. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
revistavarejobrasil.com.br | revistavarejobrasil.com.br | 100% | #4,222,109 | – | |
iabbrasil.com.br | iabbrasil.com.br | 100% | #2,518,243 | – | |
ebit.com.br | ebit.com.br | 60% | #229,194 | – | |
theled.com.br | theled.com.br | 60% | #1,589,054 | – | |
| iabeurope.eu | 60% | 123.5K | #274,148 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Newtail
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Newtail
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Frequently Asked Questions about Newtail
Newtail was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Newtail is headquartered in Sao Paulo, Brazil.
Newtail is a funded company, having raised a total of $1.65M across 2 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Jun 2021.
Founded in 2019 in Sao Paulo, Brazil, Newtail operates as a software platform in the grocery sector. Orders are facilitated through Whatsapp, with online payments accepted and integrations enabled for sales channels, marketplaces, and logistics providers. A dashboard is included for monitoring key sales indicators, payment records, and purchase histories, supporting operational efficiency for businesses.
Newtail offers Retail Media Platform.
Newtail has 6 investors. Key investors include VTEX, Latitud, big_bets, Prodigio Capital, and Verve Capital.
Yes. Newtail was acquired by VTEX in January 2025.