About Newtail
Newtail is a company based in Sao Paulo (Brazil) founded in 2019 by Rafael Amorim, Gabriel Monteiro, and Diego Bonna was acquired by VTEX in January 2025.. Newtail has raised $1.65 million across 2 funding rounds from investors including VTEX, Latitud and big_bets. Newtail offers products and services including Retail Media Platform. Newtail operates in a competitive market with competitors including Zenput, Silo, Dmall, Ocado Group and Vendasta, among others.
- Headquarter Sao Paulo, Brazil
- Founders Rafael Amorim, Gabriel Monteiro, Diego Bonna
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Sectors
Retail
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Phone
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Website
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Social
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Products & Services of Newtail
Newtail offers a comprehensive portfolio of products and services, including Retail Media Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables self-service campaigns for retail advertising and data tracking.
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Founder Team
1 people
Co Team
1 people
Executivo Team
1 people
Leadership Team
1 people
Sales and Marketing
1 people
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Funding Insights of Newtail
Newtail has successfully raised a total of $1.65M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.4 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.4M
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First Round
First Round
(01 Jun 2021)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2023 | Amount | Seed - Newtail | Valuation | big_bets | |
| Jun, 2021 | Amount | Seed - Newtail | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Newtail
Newtail has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include VTEX, Latitud and big_bets. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage partnerships with software startups are facilitated by big_bets.
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Venture capital firm investing in multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Newtail
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Newtail
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Newtail Comparisons
Competitors of Newtail
Newtail operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Silo, Dmall, Ocado Group and Vendasta, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| domain | founded_year | HQ Location |
Software suite solutions are provided for food distributor businesses.
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| domain | founded_year | HQ Location |
Cloud-based software suites are provided for retail businesses.
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| domain | founded_year | HQ Location |
Software solutions for online grocery fulfillment and operations are provided.
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| domain | founded_year | HQ Location |
All-in-one platform for companies selling digital solutions to local businesses
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| domain | founded_year | HQ Location |
POS solutions are provided for bar and beverage industry.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Newtail
When was Newtail founded?
Newtail was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Where is Newtail located?
Newtail is headquartered in Sao Paulo, Brazil.
Is Newtail a funded company?
Newtail is a funded company, having raised a total of $1.65M across 2 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Jun 01, 2021.
What does Newtail do?
Founded in 2019 in Sao Paulo, Brazil, Newtail operates as a software platform in the grocery sector. Orders are facilitated through Whatsapp, with online payments accepted and integrations enabled for sales channels, marketplaces, and logistics providers. A dashboard is included for monitoring key sales indicators, payment records, and purchase histories, supporting operational efficiency for businesses.
Who are the top competitors of Newtail?
Newtail's top competitors include SPS Commerce, Dmall and Zenput.
What products or services does Newtail offer?
Newtail offers Retail Media Platform.
Who are Newtail's investors?
Newtail has 6 investors. Key investors include VTEX, Latitud, big_bets, Prodigio Capital, and Verve Capital.
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