About Newzoo
Newzoo is a Technology company based in Amsterdam (Netherlands) founded in 2005, and was acquired by Advance in October 2018. Market intelligence on video games, esports, and mobile app markets. Its website newzoo.com draws about 365 thousand monthly visits. Its focus areas include Enterprise Applications, Data as a Service, Industries and Media and Entertainment Data.
Company details
Newzoo was founded in 2005 in Amsterdam, Netherlands, as a provider of independent market intelligence to the gaming industry. Coverage is extended across all game segments, demographics, and business models through proprietary research in various countries. Services include market sizing reports, focused analyses, and custom research, allowing clients to assess communities and compare results with international benchmarks.
- Headquarters Amsterdam, Netherlands
- Stage Acquired
- SectorsTechnology
- Website category Games · Video Games Consoles and Accessories
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website newzoo.com
- Social LinkedIn X Facebook
- Acquired by Advance (Oct 2018)
Investors in Newzoo
Newzoo has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Advance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Advance is engaged in long-term investment across diverse sectors. | advance.com | New York, United States |
Investor details for Newzoo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Newzoo
43 people are tracked at Newzoo (12 in leadership, 1 in board & advisors, 30 in team).
| Name | Role | Group |
|---|---|---|
Jutta Jakob | Head of CI | Leadership |
Martynas Ivanovas | Finance Director | Leadership |
Horatiu Mitu Gamescom | Marketing Director | Leadership |
Joris Goossens | Commercial Director | Leadership |
Emma McDonald | COO | Leadership |
Pieter van den Heuvel | Director of Product | Leadership |
Michelle Rouhof | CEO | Leadership |
Emily Souza | Client Success Director | Leadership |
Tyler Long | Head of Product, Game Performance Monitor | Leadership |
Layla Amir-Soleymani | Head of PR & Communications | Leadership |
Alexis Pamboris | Research Director | Leadership |
Remco Verheij | CFO | Leadership |
Thijs Hagoort | Co-Founder & Adviser | Board & advisors |
Sinman Lai | Senior Research Operations Specialist | Team |
Brett Hunt | Market Analyst | Team |
Lauren Handy | Client Success Manager | Team |
Michiel Buijsman | Principal Market Analyst | Team |
Nishant Ahuja | Client Success Manager | Team |
Margarida Couto | Client Success Manager | Team |
Rishab Deepak Sood | Business Development Manager | Team |
23 more people are available in the full profile.
Complete people profiles for Newzoo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Newzoo
2 dated milestones of Newzoo across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Newzoo is founded.
- Exit Acquired by Advance.
Web traffic of Newzoo
The website of Newzoo (newzoo.com) receives about 365.4K visits a month and ranks #142,581 among all websites worldwide, #6,562 in Video Games Consoles and Accessories.
- Monthly visits365.4K
▲ 7.2% vs previous month
- Unique visitors174.1K
per month
- Global rank#142,581
among all websites
- Category rank#6,562
Games · Video Games Consoles and Accessories
- Bounce rate51%
- Pages per visit2.2
- Average visit44 sec
- DevicesDesktop 39% Β· Mobile 61%
Websites whose visitors overlap most with Newzoo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vgmarket.com | vgmarket.com | 100% | β | ||
activeplayer.io | activeplayer.io | 84% | #59,392 | β | |
kidsafeseal.com | kidsafeseal.com | 82% | #624,386 | β | |
dubitlimited.com | dubitlimited.com | 82% | β | ||
| frimastudio.com | 82% | 7.5K | #2,548,601 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Newzoo
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Newzoo
Complete news archive for Newzoo
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- Full article archive
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Frequently Asked Questions about Newzoo
Newzoo was founded in 2005.
Newzoo is headquartered in Amsterdam, Netherlands.
Newzoo was founded in 2005 in Amsterdam, Netherlands, as a provider of independent market intelligence to the gaming industry. Coverage is extended across all game segments, demographics, and business models through proprietary research in various countries. Services include market sizing reports, focused analyses, and custom research, allowing clients to assess communities and compare results with international benchmarks.
Newzoo has 1 investor. Key investors include Advance.
Yes. Newzoo was acquired by Advance in October 2018.
The website of Newzoo receives about 365 thousand visits a month and ranks #142,581 among all websites worldwide.

