About Niche
Niche is a company based in Pittsburgh (United States) founded in 2002 by Luke Skurman. It operates as a EduTech, and Two-Sided Marketplace. Niche has raised $45.1 million across 5 funding rounds from investors including Allen & Company, Radian Capital and Tim Armstrong. Niche offers products and services including School Search Platform, College Search Tools, and Direct Admissions Service. Niche operates in a competitive market with competitors including CollegeVine, SchooLinks, Schola, Unigo and Common Application, among others.
- Headquarter Pittsburgh, United States
- Founders Luke Skurman
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Sectors
Education
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Email
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Phone
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Website
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Social
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- Legal Name Niche.Com Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$45.1 M (USD)
in 5 rounds
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Latest Funding Round
$35 M (USD), Series C
Apr 29, 2020
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Investors
Allen & Company
& 6 more
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Employee Count
Employee Count
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Products & Services of Niche
Niche offers a comprehensive portfolio of products and services, including School Search Platform, College Search Tools, and Direct Admissions Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform for finding suitable schools is provided.
Tools for college search and comparison are offered.
Admission to colleges without applications is facilitated.
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Software Development Team
13 people
Sales and Marketing
12 people
Human Resources and Administration
6 people
Leadership Team
6 people
Finance and Accounting
3 people
Operations Team
3 people
Creative and Marketing Team
3 people
Content Team
2 people
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Funding Insights of Niche
Niche has successfully raised a total of $45.1M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $35 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $35.0M
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First Round
First Round
(30 Nov 2004)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2020 | Amount | Series C - Niche | Valuation | Radian Capital | |
| Feb, 2019 | Amount | Series B - Niche | Valuation | Tim Armstrong |
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| Feb, 2018 | Amount | Series B - Niche | Valuation | allen.com , Grit Capital Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Niche
Niche has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Allen & Company, Radian Capital and Tim Armstrong. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech focused stage agnostic VC firm investing globally
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Founded Year | Domain | Location | |
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Early-stage tech startups are funded by corporate-backed Salesforce Ventures.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Niche
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Niche
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Niche Comparisons
Competitors of Niche
Niche operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CollegeVine, SchooLinks, Schola, Unigo and Common Application, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
College admissions consulting and student mentorship services are provided.
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| domain | founded_year | HQ Location |
A platform is provided for college and career readiness.
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| domain | founded_year | HQ Location |
Online school discovery solutions are provided for students.
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| domain | founded_year | HQ Location |
Online platform providing admission assistance solutions
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| domain | founded_year | HQ Location |
Online platform for discovering and applying for colleges
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Niche
Frequently Asked Questions about Niche
When was Niche founded?
Niche was founded in 2002 and raised its 1st funding round 2 years after it was founded.
Where is Niche located?
Niche is headquartered in Pittsburgh, United States. It is registered at Pittsburgh, Pennsylvania, United States.
Who is the current CEO of Niche?
Luke Skurman is the current CEO of Niche. They have also founded this company.
Is Niche a funded company?
Niche is a funded company, having raised a total of $45.1M across 5 funding rounds to date. The company's 1st funding round was a Series B of $6.6M, raised on Nov 30, 2004.
What does Niche do?
A comprehensive platform for discovering and connecting with educational institutions is offered by Niche. Services cover K-12 schools, colleges, and graduate programs across various regions. Tools for personalized searches, rankings, and direct admissions are provided to assist students and families. Data analysis and user reviews are integrated to ensure informed decisions. Partnerships with schools and colleges are facilitated to enhance visibility and engagement throughout the search process.
Who are the top competitors of Niche?
Niche's top competitors include CollegeVine, SchooLinks and Schola.
What products or services does Niche offer?
Niche offers School Search Platform, College Search Tools, and Direct Admissions Service.
Who are Niche's investors?
Niche has 7 investors. Key investors include Allen & Company, Radian Capital, Tim Armstrong, Salesforce Ventures, and allen.com.
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