About Niiyaa
Niiyaa is a Consumer company based in Bengaluru (India) founded in 2020. Online platform for handmade jackets, dresses, scarves, and jewelry. It operates on a D2C model. Its website niiyaa.in draws about 681 thousand monthly visits. Its Indian entity Niiyaa Designs Private Limited reported revenue of ₹7.7 Lakh. Niiyaa offers products and services including Scarves and Stoles, Jackets and Coats, Dresses and Tops, and Jewelry. Its focus areas include Fashion and Apparel, Accessories, Jewelry and Textiles and Handmade Goods. Its competitors include Fashor, Dressfolk and Suta; 2 of its 3 listed competitors have raised funding.
Company details
Niiyaa operates as an e-commerce site offering handmade fashion items like jackets, coats, dresses, and scarves, crafted by artisans from regions such as West Bengal and Gujarat. It promotes ethical fashion through direct online sales, ships products within 24 hours, and focuses on traditional Indian crafts for global customers, emphasizing cultural connections.
- Headquarters Bengaluru, India
- SectorsConsumer
- Website niiyaa.in
- Social Facebook Instagram
- Legal Name Niiyaa Designs Private Limited
- Date of Incorporation 29 Oct, 2018
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹7.7 Lakh
FY 2025 · -23% YoY
- Net Loss-₹71.1 Lakh
FY 2025 · -924% margin
- EBITDA-₹96.7 Lakh
FY 2025 · -1256% margin
Associated legal entities of Niiyaa
Niiyaa operates through Niiyaa Designs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Niiyaa Designs Private Limited CIN U18104KA2018PTC118091 | Active | 29 Oct 2018 | Bangalore, Karnataka | ₹0.1 Cr | 2 | View details |
Products & Services of Niiyaa
Niiyaa offers a comprehensive portfolio of products and services, including Scarves and Stoles, Jackets and Coats, Dresses and Tops, and Jewelry.
Handmade scarves and stoles with traditional designs from Indian artisans.
Fashionable handmade jackets crafted in various regional styles.
Handmade dresses and tops featuring ethical and cultural patterns.
Artisanal jewelry pieces inspired by traditional Indian motifs.
Board of directors of Niiyaa Designs Private Limited (Niiyaa)
Niiyaa Designs Private Limited is the primary company behind Niiyaa. The board of Niiyaa Designs Private Limited currently have 2 directors; the longest-serving is Aditi Tewari, appointed in 2018. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aditi Tewari DIN 03065495 | Director | 29 Oct 2018 | 8 yrs | Niiyaa Designs Private Limited |
| Anurag Shrivastava DIN 07613745 | Director | 30 Nov 2018 | 7 yrs 11 mo | Niiyaa Designs Private Limited |
Financials of Niiyaa
Figures of Niiyaa Designs Private Limited, the primary company behind Niiyaa, for FY 2025. Revenue was ₹7.7 Lakh (-23% year on year). Net loss was -₹71.1 Lakh (-924% margin). EBITDA was -₹96.7 Lakh (-1256% margin). Revenue has grown at a compounded annual rate of +6% over three years and +210% over five years.
- ₹7.7 LakhRevenue · FY 2025 · -23% YoY
- -₹71.1 LakhNet loss · -924% margin
- -₹96.7 LakhEBITDA · -1256% margin
- ₹1 LakhPaid-up capital
- +6%Revenue CAGR, 3 years
- +210%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Niiyaa Designs Private Limited are on its company page.
Detailed financial statements for Niiyaa
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Competitors of Niiyaa
Niiyaa has 3 listed competitors in our database, 2 of them funded. They include Fashor, Dressfolk and Suta.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fashor.com | 2017 | Chennai, India | $6.23M | 232 | Ethnic wear for women is offered via an internet-first brand. | |
| dressfolk.com | 2015 | Delhi, India | $838,736 | 5 | Handcrafted ethnic wear for women is offered online by Dressfolk. | |
| suta.in | 2016 | Mumbai, India | 231 | Online platform selling traditional Indian apparel and accessories. |
Detailed competitors of Niiyaa
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Niiyaa
The website of Niiyaa (niiyaa.in) receives about 680.7K visits a month.
- Monthly visits680.7K
▼ 6.7% vs previous month
Websites whose visitors overlap most with Niiyaa. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Niiyaa
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Niiyaa (Fashion & Lifestyle Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 3.81 B | 12,530 | ||
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | USD 6.03 B | 7,331 |
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Frequently Asked Questions about Niiyaa
Niiyaa was founded in 2020.
Niiyaa is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
The primary company behind Niiyaa, Niiyaa Designs Private Limited, reported revenue of ₹7.7 Lakh for FY 2025, down 23% year on year.
Niiyaa operates as an e-commerce site offering handmade fashion items like jackets, coats, dresses, and scarves, crafted by artisans from regions such as West Bengal and Gujarat. It promotes ethical fashion through direct online sales, ships products within 24 hours, and focuses on traditional Indian crafts for global customers, emphasizing cultural connections.
Niiyaa offers Scarves and Stoles, Jackets and Coats, Dresses and Tops, and Jewelry.
Niiyaa operates through Niiyaa Designs Private Limited.
The legal entities of Niiyaa currently have 2 directors, including Anurag Shrivastava, Aditi Tewari.
The website of Niiyaa receives about 681 thousand visits a month.