About Nixit
Nixit was a Consumer company based in Navi Mumbai (India) founded in 2016 by Rachael Newton. It operates a direct-to-consumer brand offering nicotine lozenges for smoking cessation. It operates on a D2C model. The company has 4,050 employees. Its website nixit.in draws about 681 thousand monthly visits. Its Indian entity Strides Consumer Private Limited reported revenue of ₹12.34 Cr. The company is recorded as dissolved. Its focus areas include Consumer Goods, Health and Wellness, Smoking Cessation Products and Nicotine Lozenges.
Company details
Nixit operates a direct-to-consumer brand offering nicotine lozenges for smoking cessation through producing consumer products, promoting health and well-being, smoking cessation products, and nicotine lozenges. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Navi Mumbai, India
- Employees 4,050
- Founders Rachael Newton
- SectorsConsumer
- Website nixit.in
- Social LinkedIn X Facebook
- Legal Name Strides Consumer Private Limited
- Date of Incorporation 06 Mar, 2017
- Jurisdiction Thane, Maharashtra, India
- Annual Revenue₹12.34 Cr
FY 2026 · +252% YoY
- Net Profit₹8.66 Cr
FY 2026 · 12377% margin
- EBITDA₹8.38 Cr
FY 2026 · 11971% margin
- Employee Count4,050
Associated legal entities of Nixit
Nixit operates through Strides Consumer Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Strides Consumer Private Limited CIN U24100MH2017PTC292022 | Active | 06 Mar 2017 | Thane, Maharashtra | ₹12.3 Cr | 8 | 3 | View details |
Board of directors of Strides Consumer Private Limited (Nixit)
Strides Consumer Private Limited is the primary company behind Nixit. The board of Strides Consumer Private Limited currently have 2 directors; the longest-serving is Shashank Sinha, appointed in 2019. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shashank Sinha DIN 02544431 | Director | 11 Feb 2019 | 7 yrs 8 mo | Strides Consumer Private Limited |
| Aditya Arun Kumar DIN 06999081 | Director | 30 Aug 2024 | 2 yrs 2 mo | Strides Consumer Private Limited |
People of Nixit
1 people are tracked at Nixit (1 in leadership); the tracked headcount is 4,050.
| Name | Role | Group |
|---|---|---|
Rachael Newton | Founder | Leadership |
Complete people profiles for Nixit
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Financials of Nixit
Figures of Strides Consumer Private Limited, the primary company behind Nixit, for FY 2026. Revenue was ₹12.34 Cr (+252% year on year). Net profit was ₹8.66 Cr (12377% margin). EBITDA was ₹8.38 Cr (11971% margin). Revenue has grown at a compounded annual rate of +7% over three years and -4% over five years.
- ₹12.34 CrRevenue · FY 2026 · +252% YoY
- ₹8.66 CrNet profit · 12377% margin
- ₹8.38 CrEBITDA · 11971% margin
- ₹72.66 CrPaid-up capital
- 8Employees (provident fund records)
- +7%Revenue CAGR, 3 years
- -4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Strides Consumer Private Limited are on its company page.
Detailed financial statements for Nixit
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Web traffic of Nixit
The website of Nixit (nixit.in) receives about 680.7K visits a month.
- Monthly visits680.7K
▼ 6.7% vs previous month
Websites whose visitors overlap most with Nixit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Nixit
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Top companies in Alcoholic & Tobacco Products
3 companies that operate in the same segment as Nixit (Alcoholic & Tobacco Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Flavored craft beers are produced and distributed by Bira 91. | 2015 | Delhi, Delhi, India | USD 456.92 M | USD 105.75 M | 1,020 | |
Brand of multi-category alcoholic spirits | 2017 | Delhi, Delhi, India | USD 9.83 M | USD 3.99 M | 54 | |
Brand of beer and spirits | 2017 | Gurugram, Haryana, India | USD 8.89 M | USD 2.66 M | 33 |
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Related news about Nixit
Complete news archive for Nixit
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Frequently Asked Questions about Nixit
Nixit was founded in 2016.
Nixit is headquartered in Navi Mumbai, India. It is registered at Navi Mumbai, Maharashtra, India.
Nixit has 4,050 employees.
The primary company behind Nixit, Strides Consumer Private Limited, reported revenue of ₹12.34 Cr for FY 2026, up 252% year on year.
Nixit operates a direct-to-consumer brand offering nicotine lozenges for smoking cessation through producing consumer products, promoting health and well-being, smoking cessation products, and nicotine lozenges. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
Nixit operates through Strides Consumer Private Limited.
The legal entities of Nixit currently have 3 directors, including Shashank Sinha, Palliyil Vignesh, Aditya Arun Kumar.
The website of Nixit receives about 681 thousand visits a month.