About NJOY
NJOY is a Media & Entertainment company based in New York (United States) founded in 2006, and was acquired by Altria in March 2023. Tobacco products and industry topics are covered by NJoys blog. NJOY has raised $624 million across 14 funding rounds from investors including Morgan Stanley, Altria and ArmaVir Partners. The company has 154 employees. Its website njoy.com draws about 32 thousand monthly visits. Its focus areas include Internet First Media, Business and Finance and Tobacco. Its legal entity is NJOY LLC.
Company details
NJoy was founded in 2006 and is based in New York, United States, where a blog on tobacco products is operated via the domain njoy.com. Content encompassing tobacco items, trends, and related information is provided for readers in the tobacco sector. Articles and resources are maintained to inform users about products and developments, with operations centered in the US geography.
- Total Equity Funding$624M (USD)
in 14 rounds
- Latest Funding Round$7.33M (USD), Series D
Dec 2021
- InvestorsMorgan Stanley
& 6 more
- Employee Count154
- Acquired byAltria
(Mar 2023)
Funding Insights of NJOY
NJOY has successfully raised a total of $624M across 14 strategic funding rounds. The most recent funding activity was a Series D round of $7.33 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $624M
- Total Rounds 14
- Last Round Series D — $7.33M
- First Round $31M
(Oct 2012)
- Investors Count 6
Latest 10 of 14 funding rounds of NJOY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $7.33M | Series D | – | – | – |
| Mar 2021 | $5M | Series D | – | – | – |
| Dec 2019 | $115.03M | Series D | – | – | – |
| Oct 2019 | $22.47M | Series D | – | – | – |
| May 2019 | $137M | Series D | – | ArmaVir Partners | – |
| Mar 2019 | $76.39M | Series C | – | – | – |
| Dec 2018 | $1.37M | Series C | – | – | – |
| Sep 2018 | $48.73M | Series C | – | – | – |
| Apr 2018 | $12.67M | Series C | – | – | – |
| Mar 2018 | $15M | Series C | – | – | – |
7 investors in total: 5 institutional and 2 angel.
Investors in NJOY
NJOY has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Morgan Stanley, Altria and ArmaVir Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ArmaVir Partners is engaged in private equity investing globally. | armavirpartners.com | New York City, United States | ||
Venture capital firm focused on multiple sectors | brooksidecapital.com | San Francisco, United States | ||
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Wealth management, investment advisory, and financial services are provided. | 1935 | morganstanley.com | New York, United States | |
Tobacco products are manufactured and distributed by Altria through subsidiaries. | 1919 | altria.com | Richmond, United States | |
DT Douglas Teitelbaum | American investor with interests in Indian startups, focused on tech and innovation. | unknown_53bd615f7b4b4c368 | ||
SP Sean Parker | American entrepreneur, angel investor, known for Napster and early Facebook investment | unknown_2adb98a2a3624c41b |
Investor details for NJOY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of NJOY
3 people are tracked at NJOY (2 in leadership, 1 in team); the tracked headcount is 154.
| Name | Role | Group |
|---|---|---|
Phillie Silverman | Chief Data Officer; SVP Finance | Leadership |
Paul Sturman | CEO & President | Leadership |
Mindy Perry | Helping Create A Future Beyond Smoking | Team |
Complete people profiles for NJOY
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of NJOY
4 dated milestones of NJOY across 17 years, from founding to its latest funding, stage changes and deals.
- Founded NJOY is founded.
- Funding First funding round of $31.0M.
- Funding Latest funding round, Series D, of $7.3M.
- Exit Acquired by Altria.
Web traffic of NJOY
The website of NJOY (njoy.com) receives about 31.8K visits a month.
- Monthly visits31.8K
▲ 0.8% vs previous month
Websites whose visitors overlap most with NJOY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
newhere.com | newhere.com | 100% | – | ||
thevaporshoppeusa.com | thevaporshoppeusa.com | 98% | #465,162 | – | |
| apolloecigs.com | 97% | #1,779,998 | View details | ||
southbeachsmoke.com | southbeachsmoke.com | 97% | #3,238,131 | – | |
electrictobacconist.com | electrictobacconist.com | 95% | #261,189 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for NJOY
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as NJOY (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Njoy
Complete news archive for NJOY
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about NJOY
NJOY was founded in 2006 and raised its 1st funding round 6 years after it was founded.
NJOY is headquartered in New York, United States. It is registered at New York, New York, United States.
NJOY is a funded company, having raised a total of $624M across 14 funding rounds to date. The company's 1st funding round was a Series C of $15M, raised on Oct 2012.
NJOY has 154 employees.
NJoy was founded in 2006 and is based in New York, United States, where a blog on tobacco products is operated via the domain njoy.com. Content encompassing tobacco items, trends, and related information is provided for readers in the tobacco sector. Articles and resources are maintained to inform users about products and developments, with operations centered in the US geography.
NJOY has 7 investors. Key investors include Morgan Stanley, Altria, ArmaVir Partners, Brookside Capital, and Douglas Teitelbaum.
NJOY operates through Njoy Llc.
Yes. NJOY was acquired by Altria in March 2023.