About NJOY
NJOY is a company based in New York (United States) founded in 2006 was acquired by Altria in March 2023.. NJOY has raised $624 million across 14 funding rounds from investors including Morgan Stanley, Altria and ArmaVir Partners. The company has 154 employees as of December 31, 2022. NJOY operates in a competitive market with competitors including Tobacco Market, among others.
- Headquarter New York, United States
- Employees 154 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Njoy Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$624 M (USD)
in 14 rounds
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Latest Funding Round
$7.33 M (USD), Series D
Dec 06, 2021
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Investors
Morgan Stanley
& 6 more
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Employee Count
154
as on Dec 31, 2022
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Acquired by
Altria
(Mar 06, 2023)
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Funding Insights of NJOY
NJOY has successfully raised a total of $624M across 14 strategic funding rounds. The most recent funding activity was a Series D round of $7.33 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 14
- Last Round Series D — $7.3M
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First Round
First Round
(16 Oct 2012)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2021 | Amount | Series D - NJOY | Valuation |
investors |
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| Mar, 2021 | Amount | Series D - NJOY | Valuation |
investors |
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| Dec, 2019 | Amount | Series D - NJOY | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in NJOY
NJOY has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Morgan Stanley, Altria and ArmaVir Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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ArmaVir Partners is engaged in private equity investing globally.
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Founded Year | Domain | Location | |
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Venture capital firm focused on multiple sectors
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Founded Year | Domain | Location | |
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by NJOY
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - NJOY
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Njoy Comparisons
Competitors of NJOY
NJOY operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tobacco Market, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Operates an online platform publishing content focused on the tobacco industry.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Njoy
Frequently Asked Questions about NJOY
When was NJOY founded?
NJOY was founded in 2006 and raised its 1st funding round 6 years after it was founded.
Where is NJOY located?
NJOY is headquartered in New York, United States. It is registered at New York, New York, United States.
Is NJOY a funded company?
NJOY is a funded company, having raised a total of $624M across 14 funding rounds to date. The company's 1st funding round was a Series D of $115.03M, raised on Oct 16, 2012.
How many employees does NJOY have?
As of Dec 31, 2022, the latest employee count at NJOY is 154.
What does NJOY do?
NJoy was founded in 2006 and is based in New York, United States, where a blog on tobacco products is operated via the domain njoy.com. Content encompassing tobacco items, trends, and related information is provided for readers in the tobacco sector. Articles and resources are maintained to inform users about products and developments, with operations centered in the US geography.
Who are the top competitors of NJOY?
NJOY's top competitors include Tobacco Market.
Who are NJOY's investors?
NJOY has 7 investors. Key investors include Morgan Stanley, Altria, ArmaVir Partners, Brookside Capital, and Douglas Teitelbaum.