About NKD
NKD is a Retail company based in Bindlach (Germany) founded in 1962, and was acquired by Mr Price in December 2025. NKD is engaged in textile retail for families. It operates on a Direct-to-Consumer (D2C) model. Its chief executive, as recorded, is Alexander Schmokel. Its website nkdgroup.com draws about 14 thousand monthly visits. NKD offers products and services including Textile Retail. Its focus areas include Textile Retail and Family Clothing. Its legal entity is NKD Group. Its competitors include Jack Wolfskin and Snocks.
Company details
NKD is involved in providing affordable textile products for the whole family through a network of stores. The company operates in the retail sector, focusing on clothing and related goods. Various solutions are offered, including in-store shopping experiences and career development programs for employees. Expansion into new markets and store openings are also pursued as part of the business strategy.
- Headquarters Bindlach, Germany
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website nkdgroup.com
- Social LinkedIn
- Acquired by TDR Capital (Mar 2019)
- Legal Name Nkd Group
Products & Services of NKD
NKD offers a comprehensive portfolio of products and services, including Textile Retail.
Textile products are sold for family needs daily.
Investors in NKD
NKD has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Mr Price and TDR Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
TDR Capital is engaged in private equity investments for sustainable growth. | tdrcapital.com | London, United Kingdom | ||
A chain of department stores is operated in South Africa. | 1885 | mrpricegroup.com | Durban, South Africa |
Investor details for NKD
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of NKD
20 people are tracked at NKD (13 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Alexander Schmokel | CEO | Leadership |
Manuela Pilgram | Director Global Quality Management | Leadership |
Florian Walter | Senior Director Corporate Controlling, Strategy&pmo | Leadership |
Nils Bolender | Chief Financial Officer | Leadership |
Udo Wiedemann | Senior Director Sales International | Leadership |
Anna Kotschi | Abteilungsleitung Recruiting Und Employer Branding / Head Of Recruiting Und Employer Branding | Leadership |
Christian Welles | Gf, Cso, Chief Sales Officer, International | Leadership |
Andreas Endl | Head Of Consolidation, General Ledger, Taxes | Leadership |
Alexander Schmökel | CEO | Leadership |
Blazenka Krizanec | Cheif Financial Officer (cfo) At NKD D.o.o. & NKD Moda D.o.o. | Leadership |
Sarah Doerr | HR Business Partner | Leadership |
Jasmin Sticht | HR Business Partner | Leadership |
Gabriele Fluck | Bereichsleitung Human Resources / Director Human Resources | Leadership |
Stefan Poth | Category Manager KIKO | Team |
Andreas Kaiser | It-bereichsleiter | Team |
Mandy Hemmerling | Teamleiter E-commerce | Team |
Fabian Schlegel | Teamleiter IT Architecture And Projects | Team |
Britta Schertel | Teamleiterin Contentmanagement Sales-& Trademarketing | Team |
Steffen Elbe | Personalreferent / Specialist Recruiting | Team |
Katharina Siems | Content Marketing Manager | Team |
Complete people profiles for NKD
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of NKD
3 dated milestones of NKD across 63 years, from founding to its latest funding, stage changes and deals.
- Founded NKD is founded.
- Exit Acquired by TDR Capital.
- Exit Acquired by Mr Price.
Competitors of NKD
NKD has 2 listed competitors in our database. They include Jack Wolfskin and Snocks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jack-wolfskin.com | 1981 | Frankfurt Am Main, Germany | Functional outdoor clothing, footwear, and equipment are developed and manufactured. | |||
| snocks.com | 2016 | Mannheim, Germany | 52 | Multi-category fashion accessories are offered online for men and women. |
Detailed competitors of NKD
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- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of NKD
The website of NKD (nkdgroup.com) receives about 13.8K visits a month.
- Monthly visits13.8K
▲ 14.9% vs previous month
Websites whose visitors overlap most with NKD. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hokify.at | hokify.at | 100% | #140,700 | – | |
| greenmnky.de | 29% | 24.6K | #608,170 | View details |
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Frequently Asked Questions about NKD
NKD was founded in 1962.
NKD is headquartered in Bindlach, Germany. It is registered at Bindlach, Bavaria, Germany.
Alexander Schmokel is the CEO of NKD, as recorded in our data.
NKD is involved in providing affordable textile products for the whole family through a network of stores. The company operates in the retail sector, focusing on clothing and related goods. Various solutions are offered, including in-store shopping experiences and career development programs for employees. Expansion into new markets and store openings are also pursued as part of the business strategy.
NKD's top competitors include Jack Wolfskin and Snocks.
NKD offers Textile Retail.
NKD has 2 investors. Key investors include Mr Price, and TDR Capital.
NKD operates through Nkd Group.
Yes. NKD was acquired by TDR Capital in March 2019.