About Noel Leeming
Noel Leeming is a Retail company based in Auckland (New Zealand) founded in 1973, and was acquired by The Warehouse Group in December 2012. It operates as a consumer electronics and appliances are retailed by Noel Leeming. Its website noelleeming.co.nz draws about 2.7 million monthly visits. Its focus areas include Consumer Goods, Retail Chains and Electronics.
Company details
Noel Leeming was established in 1973 in Auckland, New Zealand, as a retailer in the consumer electronics and appliances sector. Products such as computers, mobile devices, audio equipment, home entertainment systems, and kitchen appliances are offered through in-store and online channels. After-sales support, repair services, trade-in options, and recycling programs are provided to customers. Operations emphasize a broad product range and service accessibility across the region.
- Headquarters Auckland, New Zealand
- SectorsRetail
- Website category Computers Electronics and Technology · Consumer Electronics
- Website noelleeming.co.nz
- Social LinkedIn X Facebook
- Acquired by The Warehouse Group (Dec 2012)
- Investors
- Acquired byThe Warehouse Group
(Dec 2012)
Apps and channels of Noel Leeming
Noel Leeming publishes 2 mobile apps with over 100K+ downloads.
Investors in Noel Leeming
Noel Leeming has secured backing from 1 investor. Prominent investors backing the company include The Warehouse Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Operates retail stores for consumer goods | 1982 | thewarehousegroup.co.nz | Auckland, New Zealand |
Investor details for Noel Leeming
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People of Noel Leeming
1 people are tracked at Noel Leeming (1 in leadership).
| Name | Role | Group |
|---|---|---|
James Darby | CEO | Leadership |
Complete people profiles for Noel Leeming
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Timeline of Noel Leeming
2 dated milestones of Noel Leeming across 39 years, from founding to its latest funding, stage changes and deals.
- Founded Noel Leeming is founded.
- Exit Acquired by The Warehouse Group.
Web traffic of Noel Leeming
The website of Noel Leeming (noelleeming.co.nz) receives about 2.7M visits a month and ranks #15,633 among all websites worldwide, #2,089 in Consumer Electronics.
- Monthly visits2.7M
▼ 23.9% vs previous month
- Unique visitors1.2M
per month
- Global rank#15,633
among all websites
- Category rank#2,089
Computers Electronics and Technology · Consumer Electronics
- Bounce rate39%
- Pages per visit3.7
- Average visit2 min 55 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Noel Leeming. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jbhifi.co.nz | jbhifi.co.nz | 100% | – | #22,493 | – |
dicksmith.co.nz | dicksmith.co.nz | 82% | – | #63,598 | – |
harveynorman.co.nz | harveynorman.co.nz | 66% | – | #28,395 | – |
| jaycar.co.nz | 63% | – | #107,428 | View details | |
| pbtech.co.nz | 62% | 4.2M | #9,229 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Noel Leeming
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Retail Stores & Chains
10 companies that operate in the same segment as Noel Leeming (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
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Frequently Asked Questions about Noel Leeming
Noel Leeming was founded in 1973.
Noel Leeming is headquartered in Auckland, New Zealand.
Noel Leeming was established in 1973 in Auckland, New Zealand, as a retailer in the consumer electronics and appliances sector. Products such as computers, mobile devices, audio equipment, home entertainment systems, and kitchen appliances are offered through in-store and online channels. After-sales support, repair services, trade-in options, and recycling programs are provided to customers. Operations emphasize a broad product range and service accessibility across the region.
Noel Leeming has 1 investor. Key investors include The Warehouse Group.
Yes. Noel Leeming was acquired by The Warehouse Group in December 2012.
Yes. Noel Leeming publishes Noel Leeming - Appliance Store and 1 more app, with over 100,000 downloads.
The website of Noel Leeming receives about 2.7 million visits a month and ranks #15,633 among all websites worldwide.