About Nói Síríus
Nói Síríus is a Consumer company based in Reykjavik (Iceland) founded in 1920 by Porgils Ingvarsson, Gisli Gudmundsson, Hallur Porleifsson, Eirikur Bech, and Loftur Gudmundsson, and was acquired by Orkla in May 2021. Various chocolate products are manufactured under the Noah Sirius brand. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Nói Síríus offers products and services including Síríus Chocolate, Opal, and Síríus Gourmet Baking. Its focus areas include Consumer Goods, Food & Beverage and Confectionery.
Company details
Nói Síríus is involved in the production of confectionery products, primarily chocolates and candies, for the Icelandic market. The company has been part of national celebrations and daily joys for over a century. A range of products, including Síríus Chocolate and Opal candies, is offered to cater to diverse tastes. Sustainable practices are integrated into operations, and continuous innovation is pursued to meet consumer expectations in the present and future. The focus remains on the food and beverage sector, specifically within confectionery.
Products & Services of Nói Síríus
Nói Síríus offers a comprehensive portfolio of products and services, including Síríus Chocolate, Opal, and Síríus Gourmet Baking.
Chocolate products are crafted for Icelandic consumers' enjoyment.
Candy products are offered for diverse consumer preferences.
Baking products are provided for gourmet culinary use.
Funding Insights of Nói Síríus
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Nói Síríus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | Private Equity Round | – | Orkla | – |
1 investors in total: 1 institutional.
Investors in Nói Síríus
Nói Síríus has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Orkla.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Orkla is recognized as a leading industrial investment company. | 1654 | orkla.com | Oslo, Norway |
Investor details for Nói Síríus
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People of Nói Síríus
8 people are tracked at Nói Síríus (8 in leadership).
| Name | Role | Group |
|---|---|---|
Porgils Ingvarsson | Founder | Leadership |
Gisli Gudmundsson | Founder | Leadership |
Hallur Porleifsson | Founder | Leadership |
Eirikur Bech | Founder | Leadership |
Loftur Gudmundsson | Founder | Leadership |
Sigríður Hrefna Hrafnkelsdóttir | CEO | Leadership |
Aðalsteinn Guðjónsson | Head Of Logistics | Leadership |
Anna Fríða Gísladóttir | Framkvæmdastjóri Markaðssviðs / Marketing Director | Leadership |
Complete people profiles for Nói Síríus
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Timeline of Nói Síríus
3 dated milestones of Nói Síríus across 101 years, from founding to its latest funding, stage changes and deals.
- Founded Nói Síríus is founded.
- Funding First funding round.
- Exit Acquired by Orkla.
Web traffic of Nói Síríus
The website of Nói Síríus (noi.is) receives about 4.2K visits a month.
- Monthly visits4.2K
▼ 43.1% vs previous month
Websites whose visitors overlap most with Nói Síríus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bleikt.pressan.is | bleikt.pressan.is | 100% | – | ||
eldhussystur.com | eldhussystur.com | 100% | – | ||
asbjorn.is | asbjorn.is | 100% | #1,751,978 | – | |
simnet.is | simnet.is | 100% | #188,533 | – | |
sol.heimsnet.is | sol.heimsnet.is | 65% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Nói Síríus
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Nói Síríus
Complete news archive for Nói Síríus
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Frequently Asked Questions about Nói Síríus
Nói Síríus was founded in 1920 and raised its 1st funding round 99 years after it was founded.
Nói Síríus is headquartered in Reykjavik, Iceland.
Nói Síríus is involved in the production of confectionery products, primarily chocolates and candies, for the Icelandic market. The company has been part of national celebrations and daily joys for over a century. A range of products, including Síríus Chocolate and Opal candies, is offered to cater to diverse tastes. Sustainable practices are integrated into operations, and continuous innovation is pursued to meet consumer expectations in the present and future. The focus remains on the food and beverage sector, specifically within confectionery.
Nói Síríus offers Síríus Chocolate, Opal, and Síríus Gourmet Baking.
Nói Síríus has 1 investor. Key investors include Orkla.
Yes. Nói Síríus was acquired by Orkla in May 2021.

