About Noom
Noom is a Healthcare company based in New York (United States) founded in 2008 by Geoff Cook, Artem Petakov, and Saeju Jeong. It operates as a provider of a digital platform for weight loss management and behavior change. It operates in the Healthcare and Technology sectors. Noom has raised $623.85 million across 14 funding rounds from investors including Kleiner Perkins, NIH and HHS. The company has 1,202 employees. Noom has completed 1 acquisition, including Tailor Made Compounding. Noom was last valued at $3.7 billion in December 2021. Its chief executive is Geoff Cook. Its website noom.com draws about 3 million monthly visits. Its focus areas include HealthTech, Employee Health IT, Tech Enabled Services and Behavioral Health. Its competitors include HealthifyMe, Magellan Health, Thrive Global, LifeSpeak and Lark Health and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Founded in 2008 and headquartered in New York, United States, Noom operates in the health technology sector. A digital platform is offered for weight loss management and behavior change, including personalized nutrition support. Psychological assistance is provided for chronic conditions such as hypertension and diabetes. Tracking tools for food, exercise, and related activities are also included in the services.
- Total Equity Funding$623.85M (USD)
in 14 rounds
- Latest Funding Round$540M (USD), Series F
May 2021
- InvestorsKleiner Perkins
& 40 more
- Employee Count1,202
- Investments & Acquisitions
Apps and channels of Noom
Noom publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Noom
Noom has successfully raised a total of $623.85M across 14 strategic funding rounds. The most recent funding activity was a Series F round of $540 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $623.85M
- Total Rounds 14
- Last Round Series F — $540M
- Investors Count 41
Latest 10 of 14 funding rounds of Noom with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $540M | Series F | $3.7B | Silver Lake | |
| Sep 2019 | – | Series E | – | Serena Ventures | – |
| May 2019 | $58M | Series E | – | Sequoia Capital | |
| Sep 2017 | $1.26M | Grant | – | – | |
| Dec 2016 | – | Series B | – | Samsung Venture Investment | – |
| Jan 2015 | $16.15M | Series B | – | InterVest | |
| Jul 2014 | $100,000 | Series A | – | New York Digital Health | – |
| Jan 2014 | $7M | Series A | – | RRE Ventures | |
| Oct 2013 | – | Grant | – | – | |
| Jun 2013 | $674,008 | Grant | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2021 | $3.7B | •••••••• |
Last known valuation $3.7B (Dec 2021). 41 investors in total: 36 institutional and 5 angel.
Investors in Noom
Noom has secured backing from 41 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Kleiner Perkins, NIH and HHS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and venture capital fund focused on the healthcare sector | – | novoholdings.dk | Hellerup, Denmark | |
Technology investing and private equity firm focused on partnerships. | – | silverlake.com | - | |
Investments are made in early-stage healthtech and fintech startups. | – | oakhcft.com | Stamford, United States | |
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
VC firm investing in seed and early stage companies in the US | – | rre.com | New York, United States | |
Investments are directed toward semiconductors, telecommunications, software, and medical sectors. | – | samsungventures.com | Seoul, South Korea | |
Investments are made in early-stage startups by Serena Ventures. | – | serenaventures.com | San Francisco, United States | |
Technology sectors are targeted for venture capital investments. | – | aglaeventures.com | Paris, France | |
US & Asia focused seed, early & expansion stage VC firm | – | translinkcapital.com | Palo Alto, United States |
Investor details for Noom
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Noom
172 people are tracked at Noom (67 in leadership, 105 in team); the tracked headcount is 1,202.
| Name | Role | Group |
|---|---|---|
Geoff Cook | Co-Founder & CEO | Leadership |
Artem Petakov | Co-Founder | Leadership |
Saeju Jeong | Founder | Leadership |
Ted Holden | Head Of Strategic Partnerships & Network Strategy | Leadership |
Karin A. Bilich | Head Of Content | Leadership |
Jeffrey Egler | Chief Medical Officer | Leadership |
Matthew E. | Head Of Engineering Operations | Leadership |
Patricia L Brown | Lead EA & Senior EA To The Office Of The CEO & Executive Chairman | Leadership |
Laura Boukas | Coaching Program Director | Leadership |
Angelika Franz | Head Of Fp&a | Leadership |
Fatima Cantos | Associate Director Of Creative Operations | Leadership |
Cody Fair | Chief Commercial Officer | Leadership |
Caitlin Schultz | Vp, Commercial Strategy & Operations | Leadership |
Sarah Schmidt | Director, Head Of Data Science & Analytics | Leadership |
Matthew J. Moran | Chief Strategy And Growth Officer | Leadership |
Taryn Smith | Digital Creative Director | Leadership |
Anton Djamoos | Director, CX Program Management And Product Operations | Leadership |
Felisha Wirtshafter | Sr. Director Of Coaching, Quality & Learning | Leadership |
Su Jin Choi | Associate Design Director | Leadership |
Brian Cenker | Director Of Engineering, Infrastructure & Security | Leadership |
152 more people are available in the full profile.
Complete people profiles for Noom
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Noom
Noom has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tailor Made Compounding.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provides custom compounded medications for HRT, peptides, and health therapies. | tailormadecompounding.com | Nicholasville, United States | 2015 | Apr 2026 | •••• |
Complete acquisition details for Noom
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Timeline of Noom
5 dated milestones of Noom across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Noom is founded.
- Funding First funding round.
- Funding Latest funding round, Series F, of $540.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Tailor Made Compounding.
Competitors of Noom
Noom has 9 listed competitors in our database, 9 of them funded. They include HealthifyMe, Magellan Health, Thrive Global, LifeSpeak and Lark Health, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| healthifyme.com | 2012 | Bengaluru, India | $145.25M | – | AI-powered personalized nutrition and fitness coaching is provided. | |
| magellanhealth.com | 1969 | Scottsdale, United States | $101M | 10,506 | Behavioral healthcare management and pharmacy services are provided for employees. | |
| thriveglobal.com | 2016 | New York, United States | $130.2M | 82 | Mental wellbeing coaching platform is provided for enterprises. | |
| lifespeak.com | 2004 | Toronto, Canada | $31.88M | 83 | Cloud-based platform for employee wellness | |
| lark.com | 2011 | Mountain View, United States | $162.17M | 190 | AI-powered platform offering various fitness and wellness services | |
| gymlib.com | 2013 | – | $16.32M | – | An online pay-as-you-go marketplace for fitness centers is operated. | |
| kit.com | 2015 | New York, United States | $5.82M | 703 | Products are recommended and reviewed within category-specific communities. | |
| valerahealth.com | 2015 | New York, United States | $74.31M | – | Provider of mental health assessment platform for employees and patients | |
| limeade.com | 2006 | Bellevue, United States | $34.6M | 240 | Employee wellness and engagement are delivered via a cloud-based platform. |
Detailed competitors of Noom
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Web traffic of Noom
The website of Noom (noom.com) receives about 3M visits a month and ranks #15,405 among all websites worldwide, #308 in Nutrition Diets and Fitness.
- Monthly visits3M
▲ 35.2% vs previous month
- Unique visitors1.3M
per month
- Global rank#15,405
among all websites
- Category rank#308
Health · Nutrition Diets and Fitness
- Bounce rate40%
- Pages per visit9.0
- Average visit3 min 11 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Noom. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| weightwatchers.com | 100% | 6.6M | #15,055 | View details | |
medvi.org | medvi.org | 98% | – | #14,212 | – |
fatcalc.com | fatcalc.com | 98% | – | #90,609 | – |
noom.uservoice.com | noom.uservoice.com | 92% | – | – | – |
| forhers.com | 90% | 4.8M | #8,696 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Noom
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- 40 similar websites
- Audience overlap
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Top companies in Nutraceutical & Food-as-Medicine Platforms
10 companies that operate in the same segment as Noom (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | 910 | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Related news about Noom
Complete news archive for Noom
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Frequently Asked Questions about Noom
Noom was founded in 2008.
Noom is headquartered in New York, United States. It is registered at New York, New York, United States.
Geoff Cook is the current CEO of Noom. They have also founded this company.
Noom is a funded company, having raised a total of $623.85M across 14 funding rounds to date. The company's 1st funding round was a Grant of $674.01K, raised on Jun 2008.
Noom has 1,202 employees.
Founded in 2008 and headquartered in New York, United States, Noom operates in the health technology sector. A digital platform is offered for weight loss management and behavior change, including personalized nutrition support. Psychological assistance is provided for chronic conditions such as hypertension and diabetes. Tracking tools for food, exercise, and related activities are also included in the services.
Noom's top competitors include Thrive Global, Magellan Health and Lark Health.
Noom has made 1 acquisition, including Tailor Made Compounding.
Noom has 41 investors. Key investors include Kleiner Perkins, NIH, HHS, Temasek, and Samsung Venture Investment.
The valuation of Noom is $3.7B as of Dec 2021.
Yes. Noom publishes Noom: Weight Loss & Health, with over 10 million downloads.
The website of Noom receives about 3 million visits a month and ranks #15,405 among all websites worldwide.