About Normative
Normative is a company based in Stockholm (Sweden) founded in 2014 by Adam Wamai Esega and Robin Undall Behrend. Normative has raised $45.36 million across 4 funding rounds from investors including Blume Equity, Horizons Ventures and Future Five. The company has 14 employees. Normative has completed 1 acquisition, including EIVEE. Normative operates in a competitive market with competitors including EcoVadis, Assent, Watershed, ClimeCo and QIMA, among others.
- Headquarter Stockholm, Sweden
- Employees 14
- Founders Adam Wamai Esega, Robin Undall Behrend
- SectorsTechnologyEnvironment
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website normative.io
- Social LinkedIn X Facebook
- Annual Revenue$764.38 K (USD)34as on Dec 31, 2023
- Net Profit-$1.38 M (USD)-47as on Dec 31, 2023
- EBITDA-$1.36 M (USD)-46as on Dec 31, 2023
- Total Equity Funding$45.36M (USD)
in 4 rounds
- Latest Funding Round$31.66M (USD), Series B
Jul 2022
- InvestorsBlume Equity
& 10 more
- Employee Count14
- Investments & Acquisitions
Funding Insights of Normative
Normative has successfully raised a total of $45.36M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $31.66 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $45.36M
- Total Rounds 4
- Last Round Series B — $31.66M
- First Round $2.1M
(Sep 2019)
- Investors Count 11
All 4 funding rounds of Normative with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $31.66M | Series B | – | Blume Equity | |
| Oct 2021 | $11.6M | Series A | – | 2150.VC | |
| Mar 2021 | – | Grant | – | – | |
| Sep 2019 | $2.1M | Seed | – | Byfounders |
11 investors in total: 10 institutional and 1 angel.
Investors in Normative
Normative has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Blume Equity, Horizons Ventures and Future Five.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | blumeequity.com | - | |
Horizons Ventures is focused on investing in deep science and technology. | – | horizonsventures.com | Hong Kong, China | |
Early-stage investments in tech and energy sectors are targeted. | – | etfpartners.capital | London, United Kingdom | |
Venture capital is provided for urban tech sustainability solutions. | – | 2150.vc | London, United Kingdom | |
Venture capital fund focused on tech startups | – | lowercarboncapital.com | New York, United States | |
Early-stage centric VC firm investing primarily in the Nordics | – | byfounders.vc | Copenhagen, Denmark | |
Luminar Ventures is recognized as a leading seed-stage venture capital fund in the Nordics. | – | luminarventures.com | Stockholm, Sweden | |
- | – | joulesaccelerator.com | - | |
Wave Ventures is focused on funding Gen Z startups in the Nordics. | 2016 | wave.ventures | Helsinki, Finland | |
Future Five is engaged in building and investing in innovative companies. | – | future5.com | - |
Investor details for Normative
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Normative
66 people are tracked at Normative (20 in leadership, 46 in team); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Adam Wamai Esega | Co-Founder | Leadership |
Robin Undall Behrend | Co-Founder | Leadership |
Sebastien Blanc | Chief Executive Officer | Leadership |
Carolina Bardon Hagstedt | VP Operations & People | Leadership |
Adam Wamai Egesa | CTO & co-Founder | Leadership |
Marika Lundén | Product Director | Leadership |
Sandra Uddbäck | Head of Product | Leadership |
Dr. Alexander Schmidt | Head Of Science, Sustainability, And Climate Research | Leadership |
Riad Samir Wakim | Director Of Climate Strategy | Leadership |
Rob Marlow | Fp&a Director | Leadership |
Carmela Borrotzu-Evans (Acma | Chief Financial Officer | Leadership |
Malin Borg | Senior Talent Acquisition Partner | Leadership |
Anna Åberg | Head of Accounting | Leadership |
Emilie Grönkvist | Head Of Legal | Leadership |
Malin de Verdier | Senior HR Business Partner | Leadership |
Peregrine Hake | Head Of Account Management | Leadership |
Saskia Clifford-Mobley | Vp, Sales | Leadership |
Dan Butt | Head Of Sales | Leadership |
Michael Clay | Head Of Platform And Security | Leadership |
Adele H. | Senior HR Business Partner | Leadership |
46 more people are available in the full profile.
Complete people profiles for Normative
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Normative
Normative has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include EIVEE.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of web-based carbon footprint and accounting solutions | eivee.io | Copenhagen, Denmark | 2020 | Nov 2024 | •••• |
Complete acquisition details for Normative
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- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Normative
4 dated milestones of Normative across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Normative is founded.
- Funding First funding round of $2.1M.
- Funding Latest funding round, Series B, of $31.7M.
- Acquisition Acquires EIVEE.
Competitors of Normative
Normative operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as EcoVadis, Assent, Watershed, ClimeCo and QIMA, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ecovadis.com | 2007 | Paris, France | $731.89M | – | Sustainability ratings for supply chains are provided via SaaS platform. | |
| assent.com | 2010 | Ottawa, Canada | $496.58M | 1,000 | Provider of web-based supply chain sustainability & compliance management solutions | |
| watershed.com | 2019 | San Francisco, United States | $170.46M | 295 | Platform for enterprise sustainability measurement, reporting, and action is provided. | |
| climeco.com | 2011 | Boyertown, United States | $50M | 59 | Environmental project development and management services are offered. | |
| qima.com | 2005 | Hong Kong, China | – | 60 | An app-based platform is provided for supplier compliance and audits. | |
| supplyshift.net | 2012 | Santa Cruz, United States | $23.12M | 40 | Cloud-based platform for managing supply chain sustainability is offered. | |
| thecommons.earth | 2018 | Oakland, United States | $13.9M | – | Carbon footprint solutions are provided via an online tracking platform. | |
| doconomy.com | 2018 | Stockholm, Sweden | $72.82M | – | Impact data for individuals and businesses is provided and managed. | |
| stepchange.earth | 2022 | Bengaluru, India | $5M | 42 | Carbon footprint, ESG, and climate risks are managed for businesses. | |
| accacia.ai | 2022 | Gurugram, India | $9M | 40 | Accacia is focused on decarbonizing real estate through technology. |
Detailed competitors of Normative
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Normative
The website of Normative (normative.io) receives about 68.3K visits a month and ranks #668,395 among all websites worldwide, #5,330 in Business Services.
- Monthly visits68.3K
▲ 24.5% vs previous month
- Unique visitors24K
per month
- Global rank#668,395
among all websites
- Category rank#5,330
Business and Consumer Services · Business Services
- Bounce rate40%
- Pages per visit1.5
- Average visit21 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Normative. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| plana.earth | 100% | 90.9K | #364,083 | View details | |
| sweep.net | 96% | 70.6K | #527,025 | View details | |
| net0.com | 94% | – | #1,147,980 | View details | |
| ecologi.com | 91% | 115.5K | #329,280 | View details | |
| greenly.earth | 90% | 216.4K | #229,710 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Normative
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Normative
Complete news archive for Normative
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Normative
10 companies that operate in the same segment as Normative (GRC, Risk & Compliance Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cybersecurity and zero trust solutions are delivered for secure networks. | 2007 | San Jose, California, United States | USD 148 M | USD 3.35 B | 2,241 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 3,940 | |
Identity and access management solutions are provided for developers. | 2013 | Bellevue, Washington, United States | USD 332.75 M | – | – | |
Cloud security posture management solutions are provided by the platform. | 2000 | Sunnyvale, California, United States | USD 54.2 M | USD 6.8 B | 14,140 | |
Digital workplace safety tools for inspections and audits are provided. | 2004 | Surry Hills, New South Wales, Australia | USD 297.93 M | – | – | |
Compliance and risk management platform is offered to enterprises. | 2016 | San Francisco, California, United States | USD 503.05 M | – | – | |
Cloud-based tax compliance solutions are delivered for businesses worldwide. | 2004 | Seattle, Washington, United States | USD 342.97 M | USD 65.53 M | 1,623 | |
Hybrid cloud infrastructure solutions are delivered for business management. | 1977 | Austin, Texas, United States | – | USD 1.79 B | 8,890 | |
Cloud based identity governance and administration software | 2005 | Austin, Texas, United States | USD 26.65 M | USD 1.07 B | 2,740 | |
Online payment solutions are offered to consumers and businesses. | 1998 | San Jose, California, United States | USD 216 M | USD 31.79 B | 24,400 |
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Frequently Asked Questions about Normative
Normative was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Normative is headquartered in Stockholm, Sweden.
Sebastien Blanc is the current CEO of Normative.
Normative is a funded company, having raised a total of $45.36M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.1M, raised on Sep 2019.
Normative has 14 employees.
Annual revenue of Normative is $764.38K as on Dec 31, 2023.
Normative was founded in 2014 in Stockholm, Sweden, as a SaaS platform focused on sustainability measurement. Real-time assessments are enabled by analyzing data from routine bookkeeping, including financial transactions and invoices. Adherence to standards such as GRI, CDP, and GHG Protocol is supported. Supply chain hotspots are identified to mitigate social and environmental risks. Life-cycle assessments are generated for facilities, products, services, and the organization overall.
Normative has made 1 acquisition, including EIVEE.
Normative has 11 investors. Key investors include Blume Equity, Horizons Ventures, Future Five, ETF Partners, and 2150.