About Norstat
Norstat is a company based in Oslo (Norway) founded in 1997 was acquired by Nalka in April 2024. Norstat has completed 2 acquisitions, including Offerwise and Pfmresearch. Norstat operates in a competitive market with competitors including Townsquare Media, Prophet, Tinuiti, Weimob and Interpublic, among others.
- Headquarter Oslo, Norway
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Website norstat.co
- Social LinkedIn
- Acquired by Triton Partners (Jun 2019)
- Annual Revenue$15.88 M (USD)32as on Dec 31, 2022
- Net Profit$8.32 M (USD)20as on Dec 31, 2022
- InvestorsTriton Partners
& 1 more
- Investments & AcquisitionsOfferwise
& 1 more
- Acquired by
Investors in Norstat
Norstat has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Triton Partners and Nalka.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt fund focused on service, healthcare, consumer, and industrial sectors | 1997 | triton-partners.com | London, United Kingdom | |
Private equity investments are directed by Nalka toward Nordic companies. | – | nalka.com | Stockholm, Sweden |
Investor details for Norstat
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Norstat
78 people are tracked at Norstat (27 in leadership, 51 in team).
| Name | Role | Group |
|---|---|---|
Erling J B Eriksen | CEO | Leadership |
Paul Wealleans | Managing Director | Leadership |
Daniel Strobel | New Business Director | Leadership |
Julia Aksentjeff | Head Of Sales Nx/dashboards | Leadership |
Ivana Slukan | Head Of Sales | Leadership |
Romain B. | Managing Director France @ Norstat Group | Leadership |
Adam Wills | Director Of Business Development | Leadership |
Mats Beck | Group CFO | Leadership |
Siv Rønstad | Chief Technology Officer | Leadership |
Graciella Garmann | Chief Commercial Officer | Leadership |
Jacob Lagerstedt | Regional Director International & UK | Leadership |
Øystein Økland | Chief Financial Officer | Leadership |
Sylvain da Costa | Head Of Project Management | Leadership |
Christoph B. | General Manager IT & Panel | Leadership |
Natalie Tveit Melleby | Head Of Sales & Marketing | Leadership |
Tom Longeron | Head Of Sales | Leadership |
Theis Nordhejm Jensen | Client Director | Leadership |
Iben Krogh | Head Of Marketing | Leadership |
Kjell Massen | Director Commercial | Leadership |
Matthew Sutton | Business Development And Communications Director | Leadership |
58 more people are available in the full profile.
Complete people profiles for Norstat
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Norstat
Norstat has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Offerwise and Pfmresearch.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
It provides market research services, including data collection, analysis, and reporting. | offerwise.com | Belo Horizonte, Brazil | 2001 | Jan 2026 | •••• | |
- | pfmresearch.se | Sweden | 1999 | Dec 2024 | •••• |
Complete acquisition details for Norstat
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Norstat
5 dated milestones of Norstat across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Norstat is founded.
- Exit Acquired by Triton Partners.
- Exit Acquired by Nalka.
- Acquisition Acquires Pfmresearch.
- Acquisition Acquires Offerwise.
Competitors of Norstat
Norstat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Prophet, Tinuiti, Weimob and Interpublic, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| weimob.com | 2013 | Shanghai, China | $268.63M | – | WeChat-based retail, marketing, and CRM solutions are provided to merchants. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. | |
| akqa.com | 1994 | Riyadh, Saudi Arabia | $8.74M | 648 | Integrated digital marketing campaigns are developed and executed across channels. | |
| evs.com | 1994 | Seraing, Belgium | – | 356 | Hardware and software for broadcast production and playout are supplied. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. |
Detailed competitors of Norstat
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Norstat
The website of Norstat (norstat.co) receives about 111.1K visits a month and ranks #292,832 among all websites worldwide, #8,424 in Marketing and Advertising.
- Monthly visits111.1K
▼ 17.2% vs previous month
- Unique visitors67.3K
per month
- Global rank#292,832
among all websites
- Category rank#8,424
Business and Consumer Services · Marketing and Advertising
- Bounce rate46%
- Pages per visit2.3
- Average visit49 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Norstat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
norstatpanel.com | norstatpanel.com | 100% | – | – | – |
shop.gogift.com | shop.gogift.com | 76% | – | #57,757 | – |
bezahlte-umfragen.net | bezahlte-umfragen.net | 73% | – | – | – |
bezahlte--umfragen.de | bezahlte--umfragen.de | 72% | – | #10,046,946 | – |
| newtonx.com | 70% | 204.7K | #293,894 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Norstat
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Norstat
Complete news archive for Norstat
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Norstat
10 companies that operate in the same segment as Norstat (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Norstat
Norstat was founded in 1997.
Norstat is headquartered in Oslo, Norway. It is registered at Oslo, Oslo, Norway.
Erling J B Eriksen is the current CEO of Norstat.
Annual revenue of Norstat is $15.88M as on Dec 31, 2022.
Norstat is a market research company that specializes in collecting high-quality data from trusted sources. They have a strong focus on digital innovation and have built a robust network of over 2 million respondents across Europe.
Norstat's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Norstat has made 2 acquisitions, including Offerwise, and Pfmresearch.
Norstat has 2 investors. Key investors include Triton Partners, and Nalka.
Yes. Norstat was acquired by Triton Partners in June 2019.
The website of Norstat receives about 111 thousand visits a month and ranks #292,832 among all websites worldwide.