Not In The Guidebooks

Harrow, United Kingdom Founded: 2017 • Age: 9 yrs
Online platform that provides local tour guides

About Not In The Guidebooks

Not In The Guidebooks is a company based in Harrow (United Kingdom) founded in 2017 by Carol Savage.. Not In The Guidebooks has raised $183.76 thousand across 2 funding rounds from investors including Jenson Ventures. The company has 6 employees as of January 31, 2022. Not In The Guidebooks operates in a competitive market with competitors including The Culture Trip, KrugerExplorer, Fish Rules App, NOma and Experience Columbus, among others.

  • Headquarter Harrow, United Kingdom
  • Employees 6 as on 31 Jan, 2022
  • Founders Carol Savage
  • Sectors
    Travel & Hospitality
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Not In The Guidebooks Limited
  • Date of Incorporation 10 Jan, 2017
  • Jurisdiction HARROW, MIDDLESEX, ENGLAND
Operational Areas
Travel & Hospitality → Hospitality & Travel Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $183.76 K (USD)

    in 2 rounds

  • Latest Funding Round
    $183.76 K (USD), Seed

    Jun 23, 2022

  • Investors
  • Employee Count
    6

    as on Jan 31, 2022

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People of Not In The Guidebooks
Headcount 1-10
Employee Profiles 9
Employee Profiles
People
Carol Savage
CEO & Founder
People
Hannah Young
Product Executive
People
Hannah M
Sales Executive
People
Lydia Dearden
Commercial Director

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Funding Insights of Not In The Guidebooks

Not In The Guidebooks has successfully raised a total of $183.76K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $183.76 thousand completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $183,761
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2022 Amount Seed - Not In The Guidebooks Valuation

investors

Apr, 2020 Amount Seed - Not In The Guidebooks Valuation Jenson Funding Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Not In The Guidebooks

Not In The Guidebooks has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Jenson Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Early-stage investment opportunities are provided by Jenson Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Not In The Guidebooks

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Not In The Guidebooks

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Not In The Guidebooks Comparisons

Employees
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Competitors of Not In The Guidebooks

Not In The Guidebooks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Culture Trip, KrugerExplorer, Fish Rules App, NOma and Experience Columbus, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Local culture content is published by a digital media platform.
domain founded_year HQ Location
App based platform offering text/image guided tours of Krugar National Park
domain founded_year HQ Location
Offers an app-based platform with fishing regulations and guides.
domain founded_year HQ Location
An online platform connecting users with local tour guides.
domain founded_year HQ Location
Promotes tourism, events, meetings, and accommodations for visitors in Columbus, Ohio.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Not In The Guidebooks

Frequently Asked Questions about Not In The Guidebooks

When was Not In The Guidebooks founded?

Not In The Guidebooks was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Where is Not In The Guidebooks located?

Not In The Guidebooks is headquartered in Harrow, United Kingdom.

Who is the current CEO of Not In The Guidebooks?

Carol Savage is the current CEO of Not In The Guidebooks. They have also founded this company.

Is Not In The Guidebooks a funded company?

Not In The Guidebooks is a funded company, having raised a total of $183.76K across 2 funding rounds to date.

How many employees does Not In The Guidebooks have?

As of Jan 31, 2022, the latest employee count at Not In The Guidebooks is 6.

What does Not In The Guidebooks do?

The online platform, founded in 2017 and based in Harrow, United Kingdom, operates within the travel sector. Destinations are searched by users, and tailored travel guides are provided based on preferred experiences such as horsing holidays, surfing holidays, and cycling holidays. Local guides are connected through the service to facilitate these activities.

Who are the top competitors of Not In The Guidebooks?

Not In The Guidebooks's top competitors include The Culture Trip, KrugerExplorer and Start Trip.

Who are Not In The Guidebooks's investors?

Not In The Guidebooks has 1 investor. Key investors include Jenson Ventures.

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