About Not Just Brown
Not Just Brown is a company based in Chennai (India) founded in 2003. It operates as a B2C and D2C. Not Just Brown offers products and services including Leather Sofas, Beds, Dining Tables, and Luxury Mattresses. Not Just Brown operates in a competitive market with competitors including Ethan Allen, The Artment, Bent Chair, Royalzig and Gado Living, among others.
- Headquarter Chennai, India
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website notjustbrown.com
- Social Facebook
- Legal Name East India Furniture Private Limited
- Date of Incorporation 31 Aug, 2004
- Jurisdiction Virudhunagar, Tamil Nadu, India
- Annual Revenue₹19.39 Cr
FY 2025 · +37% YoY
- Net Profit₹51.2 Lakh
FY 2025 · 3% margin
- EBITDA₹1.58 Cr
FY 2025 · 8% margin
Associated legal entities of Not Just Brown
Not Just Brown operates through East India Furniture Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| East India Furniture Private Limited CIN U20299TN2004PTC054103 | Active | 31 Aug 2004 | Virudhunagar, Tamil Nadu | ₹19.4 Cr | – | 2 | View details |
Products & Services of Not Just Brown
Not Just Brown offers a comprehensive portfolio of products and services, including Leather Sofas, Beds, Dining Tables, and Luxury Mattresses.
Premium leather sofas providing comfortable and durable seating options.
High-quality beds with orthopedic support for restful sleep.
Sturdy dining tables designed for family meals and gatherings.
Orthopedic mattresses offering advanced support and comfort features.
Board of directors of East India Furniture Private Limited (Not Just Brown)
East India Furniture Private Limited is the primary company behind Not Just Brown. The board of East India Furniture Private Limited currently have 2 directors; the longest-serving is Prem Lata Daga, appointed in 2004. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prem Lata Daga DIN 02814926 | Director | 31 Aug 2004 | 22 yrs 1 mo | East India Furniture Private Limited |
| Siddharth Daga DIN 02251255 | Director | 31 Aug 2004 | 22 yrs 1 mo | East India Furniture Private Limited |
Financials of Not Just Brown
Figures of East India Furniture Private Limited, the primary company behind Not Just Brown, for FY 2025. Revenue was ₹19.39 Cr (+37% year on year). Net profit was ₹51.2 Lakh (3% margin). EBITDA was ₹1.58 Cr (8% margin). Revenue has grown at a compounded annual rate of +24% over three years and +22% over five years.
- ₹19.39 CrRevenue · FY 2025 · +37% YoY
- ₹51.2 LakhNet profit · 3% margin
- ₹1.58 CrEBITDA · 8% margin
- ₹15 LakhPaid-up capital
- +24%Revenue CAGR, 3 years
- +22%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of East India Furniture Private Limited are on its company page.
Detailed financial statements for Not Just Brown
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Verified entity values are shown only after access is granted.
Competitors of Not Just Brown
Not Just Brown operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ethan Allen, The Artment, Bent Chair, Royalzig and Gado Living, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ethanallen.com | 1932 | Danbury, United States | – | 3,748 | Luxury home furnishings are provided across multiple categories. | |
| theartment.com | 2019 | Gurugram, India | $534,087 | 25 | Multi-category home decor and improvement products are provided. | |
| bentchair.com | 2016 | Delhi, India | $53,953 | 14 | Online store selling branded furniture & home decor | |
| royalzig.com | 2016 | Saharanpur, India | – | – | Handcrafts and sells luxury Italian and French style furniture online. | |
| gadoliving.com | 2022 | Delhi, India | – | – | Sells modern home decor items including tableware and candles via e-commerce. | |
| hexared.com | 2017 | Delhi, India | – | – | Online retailer selling furniture for bedrooms, living rooms, and storage solutions. | |
| madonnahomesolutions.com | 1997 | Patiala, India | – | – | Sells bath tubs, fixtures, and home improvement products with delivery support. |
Detailed competitors of Not Just Brown
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Similar companies to Not Just Brown
10 companies that operate in the same segment as Not Just Brown (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Not Just Brown
Not Just Brown was founded in 2003.
Not Just Brown is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
The primary company behind Not Just Brown, East India Furniture Private Limited, reported revenue of ₹19.39 Cr for FY 2025, up 37% year on year.
Not Just Brown, Under East India Furniture ., Sells A Variety Of Premium Home Furniture Such As Leather Sofas, Beds, Dining Tables, And Luxury Mattresses. Based In Chennai, India, They Operate An Online Store And Offer Customization Services. The Company Focuses On High-quality, World-class Products With Options For Delivery And Installation, Catering To Individual Consumers Seeking Stylish And Durable Furnishings.
Not Just Brown's top competitors include Ethan Allen, The Artment and Bent Chair.
Not Just Brown offers Leather Sofas, Beds, Dining Tables, and Luxury Mattresses.
Not Just Brown operates through East India Furniture Private Limited.
The legal entities of Not Just Brown currently have 2 directors, including Prem Lata Daga, Siddharth Daga.