About Not So Pink
Not So Pink is a Retail company based in Daman (India) founded in 2018. It provides password-based access to an online shopping platform for consumers. It operates on a D2C model. The company has 3 employees. Its Indian entity Soch Retail Private Limited reported revenue of ₹1.14 Cr. Not So Pink offers products and services including Online Store Access. Its focus areas include Consumer, Ecommerce, Online Retail and Exclusive Access. Its competitors include Kaaryah, Twister Leggings and The Loom Studio.
Company details
Not So Pink functions as an online store requiring password entry for access, indicating a secure e-commerce setup. It is in a pre-launch phase, allowing email notifications for updates and powered by an e-commerce platform. The service focuses on direct consumer interactions, though specific products, locations, or clients are not detailed in available information.
- Headquarters Daman, India
- Employees 3
- SectorsRetail
- Website notsopink.com/password
- Social X Facebook Instagram
- Legal Name Soch Retail Pvt. Ltd
- Date of Incorporation 04 Mar, 2020
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹1.14 Cr
FY 2024 · +43% YoY
- Net Loss-₹3.33 Cr
FY 2024 · -291% margin
- EBITDA-₹3.28 Cr
FY 2024 · -286% margin
- Employee Count3
Associated legal entities of Not So Pink
Not So Pink operates through Soch Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Soch Retail Private Limited CIN U74999MH2020PTC338571 | Active | 04 Mar 2020 | Mumbai, Maharashtra | ₹1.1 Cr | 3 | 4 | View details |
Products & Services of Not So Pink
Not So Pink offers a comprehensive portfolio of products and services, including Online Store Access.
Offers password-protected entry to an upcoming shopping site
Board of directors of Soch Retail Private Limited (Not So Pink)
Soch Retail Private Limited is the primary company behind Not So Pink. The board of Soch Retail Private Limited currently have 4 directors; the longest-serving is Purvi Rohit Pugalia, appointed in 2020. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Purvi Rohit Pugalia DIN 07492066 | Director | 04 Mar 2020 | 6 yrs 8 mo | Soch Retail Private Limited |
| Maniben Virchand Shah DIN 00338175 | Director | 28 Nov 2023 | 2 yrs 11 mo | Soch Retail Private Limited |
| Devang Mukesh Daya DIN 11139784 | Director | 05 Jun 2025 | 1 yr 5 mo | Soch Retail Private Limited |
| Jigna Devang Daya DIN 11139809 | Director | 05 Jun 2025 | 1 yr 5 mo | Soch Retail Private Limited |
Financials of Not So Pink
Figures of Soch Retail Private Limited, the primary company behind Not So Pink, for FY 2024. Revenue was ₹1.14 Cr (+43% year on year). Net loss was -₹3.33 Cr (-291% margin). EBITDA was -₹3.28 Cr (-286% margin). Revenue has grown at a compounded annual rate of +1117% over three years.
- ₹1.14 CrRevenue · FY 2024 · +43% YoY
- -₹3.33 CrNet loss · -291% margin
- -₹3.28 CrEBITDA · -286% margin
- ₹1 LakhPaid-up capital
- 3Employees (provident fund records)
- +1117%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Soch Retail Private Limited are on its company page.
Detailed financial statements for Not So Pink
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Not So Pink
Not So Pink has 3 listed competitors in our database. They include Kaaryah, Twister Leggings and The Loom Studio.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kaaryah.com | 2012 | Gurugram, India | 3 | Online private label brand specializing in women's formal wear. | ||
| twisterleggings.com | 1986 | Kolkata, India | Manufactures and sells colorful, comfortable leggings for women's everyday wear. | |||
| theloomstudiolifestyle.com | 2018 | Bengaluru, India | Online retailer of handcrafted sarees, kaftans, and fashion accessories. |
Detailed competitors of Not So Pink
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Not So Pink (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Frequently Asked Questions about Not So Pink
Not So Pink was founded in 2018.
Not So Pink is headquartered in Daman, India. It is registered at Daman, Dadra And Nagar Haveli And Daman And Diu, India.
Not So Pink has 3 employees.
The primary company behind Not So Pink, Soch Retail Private Limited, reported revenue of ₹1.14 Cr for FY 2024, up 43% year on year.
Not So Pink functions as an online store requiring password entry for access, indicating a secure e-commerce setup. It is in a pre-launch phase, allowing email notifications for updates and powered by an e-commerce platform. The service focuses on direct consumer interactions, though specific products, locations, or clients are not detailed in available information.
Not So Pink's top competitors include Kaaryah, Twister Leggings and The Loom Studio.
Not So Pink offers Online Store Access.
Not So Pink operates through Soch Retail Private Limited.
The legal entities of Not So Pink currently have 4 directors, including Maniben Virchand Shah, Purvi Rohit Pugalia, Devang Mukesh Daya and others.