About Notified
Notified is a company based in Malmo (Sweden) founded in 2010 was acquired by Equiniti in March 2025. Notified has completed 1 acquisition, including Lissly. Notified operates in a competitive market with competitors including Hootsuite, Signal AI, Falcon.io, Buffer and Launchmetrics, among others.
- Headquarter Malmo, Sweden
- SectorsMedia & EntertainmentTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Website notified.com
- Social LinkedIn X Facebook
- Acquired by Equiniti (Mar 2025)
Investors in Notified
Notified has secured backing from 1 investor. Prominent investors backing the company include Equiniti.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Financial technology and payment processing solutions are provided by Equiniti. | 2002 | equiniti.com | Lancing, United Kingdom |
Investor details for Notified
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People of Notified
19 people are tracked at Notified (16 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Erik Carlson | CEO | Leadership |
Dan Lotzof | Chief Revenue Officer & Chief of Staff | Leadership |
Satish Swarnkar | Chief Technology Officer | Leadership |
Monica Ojendyk | Chief HR Officer | Leadership |
Arin Grossbard | VP, Finance | Leadership |
Jana Petrarca | VP, Operations | Leadership |
Jeff Stacey | VP, Product | Leadership |
Michael Krax | VP, Product | Leadership |
Marlane Perry | Director Global Talent Acquisition | Leadership |
Adam Dictrow | VP Sales (US) | Leadership |
Christopher Makuch | Senior Sales Director (Canada) | Leadership |
Miranda Smith | VP, Sales (Europe & Emerging Markets) | Leadership |
Dave Borden | VP, Business Development | Leadership |
Melanie Morfill | Sales Director (APAC) | Leadership |
Lisa Davis | VP, Marketing | Leadership |
David Yang | Sr Director, Marketing & Communications | Leadership |
Anna Dela | Senior Recruiter | Team |
Joe Mullin | General Counsel | Team |
Rajesh Malakar | Senior Software Engineer | Team |
Complete people profiles for Notified
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Investments & Acquisitions by Notified
Notified has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lissly.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Media monitoring tool | lissly.com | Stockholm, Sweden | 2010 | May 2017 | •••• |
Complete acquisition details for Notified
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- Acquired stakes
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Competitors of Notified
Notified operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Signal AI, Falcon.io, Buffer and Launchmetrics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hootsuite.com | 2008 | Vancouver, Canada | $283.76M | – | AI based social media management platform for businesses | |
| signal-ai.com | 2013 | London, United Kingdom | $267.7M | 154 | Media and regulatory updates are monitored via AI platform. | |
| falcon.io | 2010 | Copenhagen, Denmark | $25.33M | 176 | Social media marketing platform | |
| buffer.com | 2010 | San Francisco, United States | $4.07M | 30 | Cloud based social media marketing management software | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | – | Provider of Brand Performance Solutions | |
| khoros.com | 2007 | Austin, United States | $151.65M | – | Community and social media management platform | |
| tubularlabs.com | 2012 | Mountain View, United States | $30.77M | 81 | Video analytics and management solutions are provided for audience growth. | |
| agorapulse.com | 2011 | Paris, France | $18.32M | 11 | Social media management and audience monitoring for businesses are facilitated. | |
| brandwatch.com | 1999 | Brighton, United Kingdom | $62.94M | 315 | Social media intelligence and analytics solutions are provided to businesses. |
Detailed competitors of Notified
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Web traffic of Notified
The website of Notified (notified.com) receives about 182K visits a month and ranks #200,783 among all websites worldwide, #1,976 in Graphics Multimedia and Web Design.
- Monthly visits182K
▲ 2% vs previous month
- Unique visitors71.6K
per month
- Global rank#200,783
among all websites
- Category rank#1,976
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate40%
- Pages per visit3.6
- Average visit1 min 38 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Notified. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| canva.com | 100% | 876.1M | #35 | View details | |
| vcsheet.com | 94% | – | #335,914 | View details | |
| xtensio.com | 94% | 83.5K | #396,238 | View details | |
| finmark.com | 94% | 65.9K | #593,815 | View details | |
| twingly.com | 73% | 19.6K | #1,191,031 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Notified
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Notified
Complete news archive for Notified
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Notified
10 companies that operate in the same segment as Notified (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Notified
Notified was founded in 2010.
Notified is headquartered in Malmo, Sweden.
Notified was founded in 2010 in Malmo, Sweden, and operates within the social media analytics sector. Online conversations are monitored by clients to gain insights into public sentiment and trends. Data is analyzed to understand audience behaviors, while new influencers are identified and engaged through targeted interactions. Services are utilized by organizations including ABB, LOréal, HBO, and Spotify for enhanced digital strategies.
Notified has made 1 acquisition, including Lissly.
Notified has 1 investor. Key investors include Equiniti.
Yes. Notified was acquired by Equiniti in March 2025.
The website of Notified receives about 182 thousand visits a month and ranks #200,783 among all websites worldwide.