Notified

Malmo, Sweden Founded: 2010 • Age: 16 yrs Acquired By Equiniti
Online conversations are monitored and analyzed using social media tools.
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About Notified

Notified is a company based in Malmo (Sweden) founded in 2010 was acquired by Equiniti in March 2025.. Notified has completed 1 acquisition, including Lissly. Notified operates in a competitive market with competitors including Hootsuite, Signal AI, Falcon.io, Buffer and Launchmetrics, among others.

  • Headquarter Malmo, Sweden
  • Sectors
    Media & Entertainment
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Equiniti

    (Mar 17, 2025)

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People of Notified
Headcount 1000-5000
Employee Profiles 19
Employee Profiles
People
Erik Carlson
CEO
People
Anna Dela
Senior Recruiter
People
Dan Lotzof
Chief Revenue Officer & Chief of Staff
People
Satish Swarnkar
Chief Technology Officer

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Funding Insights of Notified

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Notified

Notified has secured backing from 1 investor. Prominent investors backing the company include Equiniti. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Financial technology and payment processing solutions are provided by Equiniti.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Notified

Notified has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lissly. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Media monitoring tool
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Notified

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Notified Comparisons

Employees
+
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Competitors of Notified

Notified operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Signal AI, Falcon.io, Buffer and Launchmetrics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI based social media management platform for businesses
domain founded_year HQ Location
Media and regulatory updates are monitored via AI platform.
domain founded_year HQ Location
Social media marketing platform
domain founded_year HQ Location
Cloud based social media marketing management software
domain founded_year HQ Location
Provider of Brand Performance Solutions
domain founded_year HQ Location
Community and social media management platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Notified

Frequently Asked Questions about Notified

When was Notified founded?

Notified was founded in 2010.

Where is Notified located?

Notified is headquartered in Malmo, Sweden.

What does Notified do?

Notified was founded in 2010 in Malmo, Sweden, and operates within the social media analytics sector. Online conversations are monitored by clients to gain insights into public sentiment and trends. Data is analyzed to understand audience behaviors, while new influencers are identified and engaged through targeted interactions. Services are utilized by organizations including ABB, LOréal, HBO, and Spotify for enhanced digital strategies.

Who are the top competitors of Notified?

Notified's top competitors include Hootsuite, Falcon.io and Signal AI.

How many acquisitions has Notified made?

Notified has made 1 acquisition, including Lissly.

Who are Notified's investors?

Notified has 1 investor. Key investors include Equiniti.

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