About Novamex
Novamex is a Consumer company based in El Paso (United States) founded in 1986. Novamex is engaged in distributing Mexican food and beverage products. It operates on a Reseller / Distribution and Direct-to-Consumer (D2C) model. Novamex has completed 2 acquisitions, including Steaz and Tio Gazpacho. Novamex offers products and services including Jarritos, SangrĂa Señorial, Steaz, D’Gari, and Chocolate Ibarra. Its focus areas include Consumer Goods, Food and Beverage, Soft Drinks and Packaged Foods.
Company details
Novamex is involved in the marketing and distribution of category-leading Latino, natural, and organic brands primarily in the United States and globally. The company focuses on Mexican soft drinks, groceries, and natural beverages, exporting Hispanic culture through its products. Operating from its headquarters in El Paso, Texas, Novamex leverages deep consumer insights and long-term marketing strategies to serve both Mexican and American markets. Its portfolio includes iconic brands like Jarritos and Sangría Señorial, alongside sustainable practices such as using glass bottles and solar energy in facilities.
- Headquarters El Paso, United States
- SectorsConsumer
- Website novamex.com
- Investments & AcquisitionsSteaz
& 1 more
Products & Services of Novamex
Novamex offers a comprehensive portfolio of products and services, including Jarritos, Sangría Señorial, Steaz, D’Gari, and Chocolate Ibarra.
Fruit-flavored soft drinks representing Mexican cultural heritage.
Non-alcoholic sangría-flavored drink for unique refreshing occasions.
Organic green tea beverages promoting healthier lifestyle choices.
Gelatin and custard products offering traditional Mexican flavors.
Traditional Mexican chocolate products for diverse culinary uses.
People of Novamex
40 people are tracked at Novamex (9 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Alfonso Marquez | Senior Director Supply Chain | Leadership |
Marcela O. | Director Of Procurement | Leadership |
Maritza Márquez | Executive Assistant To CEO And Executives | Leadership |
Luis Fernandez | CEO | Leadership |
Ramon Carrasco | COO | Leadership |
Enrique Montenegro | Director Of Operations | Leadership |
Tomas de Leon | CFO | Leadership |
Efrain Mendoza | Growth Marketing Director | Leadership |
Donna Flores - Sanchez | Chief Human Resources Officer | Leadership |
David Carmona | Treasurer | Team |
David de Luna | Warehouse Supervisor | Team |
Alam Garcia | Carrier Relations | Team |
Juan Pablo Walle Cardona | Co-packers Coordinator | Team |
Arturo Curiel | Food Service Manager | Team |
Jorge Rodriguez-Ortiz | Continuous Improvement Manager | Team |
Lloyd Blunk | Special Project Coordinator | Team |
Angeles Carrillo | Project Manager | Team |
Angel Robles-Holguin | Regional Sales Manager (intermountain- Pacific Northwest) | Team |
Nicholas Dianni | Channel Marketing Manager | Team |
Irene Valdez | Accounts Payable Specialist | Team |
20 more people are available in the full profile.
Complete people profiles for Novamex
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Novamex
Novamex has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Steaz and Tio Gazpacho.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Soups with natural ingredients are offered by an internet-first brand. | tiogazpacho.com | New York, United States | 2013 | Dec 2018 | •••• | |
Organic functional teas are produced with fair trade ingredients. | steaz.com | Doylestown, United States | 2002 | Jul 2016 | •••• |
Complete acquisition details for Novamex
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Novamex
3 dated milestones of Novamex across 32 years, from founding to its latest funding, stage changes and deals.
- Founded Novamex is founded.
- Acquisition Acquires Steaz.
- Acquisition Acquires Tio Gazpacho.
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Frequently Asked Questions about Novamex
Novamex was founded in 1986.
Novamex is headquartered in El Paso, United States. It is registered at El Paso, Texas, United States.
Novamex is involved in the marketing and distribution of category-leading Latino, natural, and organic brands primarily in the United States and globally. The company focuses on Mexican soft drinks, groceries, and natural beverages, exporting Hispanic culture through its products. Operating from its headquarters in El Paso, Texas, Novamex leverages deep consumer insights and long-term marketing strategies to serve both Mexican and American markets. Its portfolio includes iconic brands like Jarritos and SangrĂa Señorial, alongside sustainable practices such as using glass bottles and solar energy in facilities.
Novamex offers Jarritos, SangrĂa Señorial, Steaz, D’Gari, and Chocolate Ibarra.
Novamex has made 2 acquisitions, including Steaz, and Tio Gazpacho.