Novel Effect

Seattle, United States Founded: 2015 • Age: 11 yrs
Interactive app for adding music effects while reading stories
Annual revenue - Latest available
Total funding $4.3M 6 rounds
Employees - Tracked headcount
Investors 10 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Novel Effect

Novel Effect is a company based in Seattle (United States) founded in 2015 by Matthew Hammersley and Melissa Hammersley. Novel Effect has raised $4.34 million across 6 funding rounds from investors including Techstars, Alpha Edison and Waverly Capital. Novel Effect offers products and services including Novel Effect App, Rock Your Read Aloud Book, Book Activities, and Gift Bundles. Novel Effect operates in a competitive market with competitors including Learn With Homer, Epic, Speakaboos, StoryToys and Moshi, among others.

  • Headquarter Seattle, United States
  • Founders Matthew Hammersley, Melissa Hammersley
  • Sectors
    Consumer
    Technology Education
  • Phone
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  • Website
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  • Social
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  • Legal Name Novel Effect, Inc.
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Education → Education Technology (EdTech) Unlock Sub-Sector Unlock Segment
Education → Education Technology (EdTech) Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $4.34 M (USD)

    in 6 rounds

  • Latest Funding Round
    $4.22 M (USD), Series A

    May 22, 2018

  • Investors
    Techstars

    & 9 more

  • Employee Count
    Not available
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Products & Services of Novel Effect

Novel Effect offers a comprehensive portfolio of products and services, including Novel Effect App, Rock Your Read Aloud Book, Book Activities, and Gift Bundles.

Product name locked
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Primary

Mobile app that adds interactive sound effects to children's book read-alouds.

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Product for enhancing storytime with additional reading resources and materials.

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Supplementary tools for interactive learning and storytime engagement.

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Bundles of books and stickers for gifting and educational use.

People of Novel Effect

Headcount 10-50
Employee Profiles 4
Employee Profiles
People
Tracy Mercier
Product Engagement Manager
People
Matthew Hammersley
Chief Executive Officer

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Funding Insights of Novel Effect

Novel Effect has successfully raised a total of $4.34M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $4.22 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Novel Effect

Novel Effect has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Techstars, Alpha Edison and Waverly Capital.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Series A and growth-stage investments are made by Alpha Edison.
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Venture capital investments in consumer businesses, emphasizing technology and human behavior.
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Seed and early-stage technology companies are funded by Lux Capital.
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Investor details for Novel Effect

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  • Investor domains
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Investments & Acquisitions by Novel Effect

Investments
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Investment portfolio details for Novel Effect

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Novel Effect

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Detailed financials for Novel Effect

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  • Profit trends
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Novel Effect Comparisons

Novel Effect Primary company
Description
Interactive app for adding music effects while reading stori...
Location
Seattle, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Novel Effect

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Novel Effect

Novel Effect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Learn With Homer, Epic, Speakaboos, StoryToys and Moshi, among others.

Company Name Domain Founded year HQ Location Description
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Comprehensive literacy applications for kids
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eBooks for children are provided with audio read-along features.
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Subscription-based interactive storybooks
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Educational apps and interactive books for children are developed.
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Online platform offering stories for kids
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Detailed competitors of Novel Effect

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Latest news on Novel Effect

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Complete news archive for Novel Effect

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  • Source and publication date
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  • Brand-specific news history

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Frequently Asked Questions about Novel Effect

Novel Effect was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Novel Effect is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

Matthew Hammersley is the current CEO of Novel Effect. They have also founded this company.

Novel Effect is a funded company, having raised a total of $4.34M across 6 funding rounds to date.

Novel Effect was founded in 2015 in Seattle, United States, focusing on edtech for childrens literature. An iOS app is offered that employs proprietary voice-recognition technology to integrate real-time audio effects with story readings. Supported titles are added to the library daily, including classics like Where the Wild Things Are and The Tale of Peter Rabbit. Compatibility is provided for both print books and ebooks.

Novel Effect's top competitors include Epic, Learn With Homer and StoryToys.

Novel Effect offers Novel Effect App, Rock Your Read Aloud Book, Book Activities, and Gift Bundles.

Novel Effect has 10 investors. Key investors include Techstars, Alpha Edison, Waverly Capital, Maveron, and Lux Capital.

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