About Novel
Novel is a Technology company based in New York (United States) founded in 2021 by Anna Merzi, Roger Beaman, and Brian Sugar. It operates in the Technology, Retail, and Financial Services sectors. Novel has raised $6 million across 1 funding round from investors including Lerer Hippeau, VaynerFund and Sugar Capital. Its chief executive, as recorded, is Roger Beaman. Its website novel.com draws about 84 thousand monthly visits. Novel offers products and services including Wallet Passes, Push Notifications, and Loyalty Programs. Its focus areas include FinTech, Non Fungible Tokens, Infrastructure and Developer Tools. Its legal entity is Novel, Inc. Its competitors include Hang, Curios and Fungies; 2 of its 3 listed competitors have raised funding.
Company details
Provider of software solutions for NFT commerce. The platform offers solutions to create, mint, and sell, and provide value for NFTs on a branded Shopify storefront. Its features include Shopify checkout, track inventory management, wallet management, and more.
- Total Equity Funding$6M (USD)
in 1 rounds
- Latest Funding Round$6M (USD), Seed
Apr 2022
- InvestorsLerer Hippeau
& 4 more
Products & Services of Novel
Novel offers a comprehensive portfolio of products and services, including Wallet Passes, Push Notifications, and Loyalty Programs.
Platform for creating branded passes for Apple and Google wallets
Tool for sending targeted messages via wallet passes
System for managing multi-level rewards and referrals
Funding Insights of Novel
Novel has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Seed round of $6 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Seed — $6M
- First Round $6M
(Apr 2022)
- Investors Count 5
All 1 funding rounds of Novel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $6M | Seed | – | Lerer Hippeau |
5 investors in total: 4 institutional and 1 angel.
Investors in Novel
Novel has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Lerer Hippeau, VaynerFund and Sugar Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Investments are made by VaynerFund in high-impact technology solutions. | vaynerfund.com | New York, United States | ||
Venture capital firm focused on multiple sectors | sugarcap.com | San Francisco, United States | ||
Venture capital firm focused on early stage fintech, data, AI, and security companies | costanoa.vc | Palo Alto, United States | ||
RM Roth Martin | Indian angel investor focusing on early-stage tech startups. | unknown_ef2537b8c5f34dc0a |
Investor details for Novel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Novel
7 people are tracked at Novel (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Anna Merzi | Co-Founder | Leadership |
Roger Beaman | Co-Founder & CEO | Leadership |
Brian Sugar | Co-Founder | Leadership |
Ismail Pathan | Director of Customer Experience | Leadership |
Akhil R. | VP Of Product | Leadership |
Andy Rado | Design Director | Leadership |
Nithin P | Business Development Manager | Team |
Complete people profiles for Novel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Novel
2 dated milestones of Novel across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Novel is founded.
- Funding First funding round of $6.0M.
Competitors of Novel
Novel has 3 listed competitors in our database, 2 of them funded. They include Hang, Curios and Fungies.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hang.com | 2021 | New York, United States | $16M | Omnichannel loyalty programs are managed for businesses through integrated features. | ||
| curios.com | 2021 | Austin, United States | $5M | NFT marketplace platform developed via drag-and-drop interface online. | ||
| fungies.io | 2022 | Palo Alto, United States | Tax-compliant payment and storefront solutions for digital products are provided. |
Detailed competitors of Novel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Novel
The website of Novel (novel.com) receives about 84.2K visits a month and ranks #356,830 among all websites worldwide, #2,695 in Social Networks and Online Communities.
- Monthly visits84.2K
▼ 23.9% vs previous month
- Unique visitors56.7K
per month
- Global rank#356,830
among all websites
- Category rank#2,695
Computers Electronics and Technology · Social Networks and Online Communities
- Bounce rate43%
- Pages per visit2.1
- Average visit45 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with Novel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| novell.com | 100% | 97.8K | #376,961 | View details | |
| redhat.com | 87% | 3.6M | #13,006 | View details | |
| google.com | 81% | 85.8B | #1 | View details | |
| microsoft.com | 79% | 1.2B | #33 | View details | |
| intel.com | 76% | 14.3M | #3,571 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Novel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Blockchain & Decentralized Infrastructure
3 companies that operate in the same segment as Novel (Blockchain & Decentralized Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Decentralized exchange platform for cryptocurrency trading is operated. | 2018 | New York, New York, United States | USD 176 M | 217 | ||
Developer of blockchain and web3 software platform | 2014 | Fort Worth, Texas, United States | USD 725 M | 708 | ||
Protocols for blockchain-based solutions are provided by Aptos. | 2021 | Palo Alto, California, United States | USD 350 M | 166 |
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Frequently Asked Questions about Novel
Novel was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Novel is headquartered in New York, United States. It is registered at New York, New York, United States.
Roger Beaman is the CEO of Novel, as recorded in our data. They have also founded this company.
Novel is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Seed of $6M, raised on Apr 2022.
Provider of software solutions for NFT commerce. The platform offers solutions to create, mint, and sell, and provide value for NFTs on a branded Shopify storefront. Its features include Shopify checkout, track inventory management, wallet management, and more.
Novel offers Wallet Passes, Push Notifications, and Loyalty Programs.
Novel has 5 investors. Key investors include Lerer Hippeau, VaynerFund, Sugar Capital, Roth Martin, and Costanoa.
Novel operates through Novel, Inc..