Novel

New York, United States Founded: 2021 • Age: 5 yrs
Provider of software solutions for NFT commerce
Annual revenue - Latest available
Total funding $6.0M 1 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Novel

Novel is a company based in New York (United States) founded in 2021 by Anna Merzi, Roger Beaman, and Brian Sugar. Novel has raised $6 million across 1 funding round from investors including Lerer Hippeau, VaynerFund and Sugar Capital. Novel offers products and services including Wallet Passes, Push Notifications, and Loyalty Programs. Novel operates in a competitive market with competitors including Animoca Brands, NFTically, Hang, Curios and Guardian Link, among others.

  • Headquarter New York, United States
  • Founders Anna Merzi, Roger Beaman, Brian Sugar
  • Sectors
    Technology
    Retail Financial Services
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Novel, Inc.
Operational Areas
Technology → Blockchain, Web3 & Digital Assets Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $6 M (USD)

    in 1 rounds

  • Latest Funding Round
    $6 M (USD), Seed

    Apr 05, 2022

  • Investors
  • Employee Count
    Not available
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Products & Services of Novel

Novel offers a comprehensive portfolio of products and services, including Wallet Passes, Push Notifications, and Loyalty Programs.

Product name locked
Category locked
Primary

Platform for creating branded passes for Apple and Google wallets

Product name locked
Category locked
Locked

Tool for sending targeted messages via wallet passes

Product name locked
Category locked
Locked

System for managing multi-level rewards and referrals

People of Novel

Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Roger Beaman
Co-Founder & CEO
People
Ismail Pathan
Director of Customer Experience
People
Akhil R.
VP Of Product
People
Andy Rado
Design Director

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Funding Insights of Novel

Novel has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Seed round of $6 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Novel

Novel has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Lerer Hippeau, VaynerFund and Sugar Capital.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
USA focused VC firm investing in seed and early stage startups
Locked Locked Locked
Investments are made by VaynerFund in high-impact technology solutions.
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Venture capital firm focused on multiple sectors
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Investor details for Novel

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Novel

Investments
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Investment portfolio details for Novel

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Novel

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Detailed financials for Novel

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Novel Comparisons

Novel Primary company
Description
Provider of software solutions for NFT commerce
Location
New York, United States
Founded Year
2021
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Novel

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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  • Operating benchmarks

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Competitors of Novel

Novel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Animoca Brands, NFTically, Hang, Curios and Guardian Link, among others.

Company Name Domain Founded year HQ Location Description
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Blockchain-based PC and mobile games are developed and published.
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Low-code infrastructure is provided for launching NFT marketplaces.
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Omnichannel loyalty programs are managed for businesses through integrated features.
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NFT marketplace platform developed via drag-and-drop interface online.
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Decentralized protocol enabling NFT trading across blockchains.
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Detailed competitors of Novel

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Novel

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Complete news archive for Novel

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Novel

Novel was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Novel is headquartered in New York, United States. It is registered at New York, New York, United States.

Roger Beaman is the current CEO of Novel. They have also founded this company.

Novel is a funded company, having raised a total of $6M across 1 funding round to date.

Provider of software solutions for NFT commerce. The platform offers solutions to create, mint, and sell, and provide value for NFTs on a branded Shopify storefront. Its features include Shopify checkout, track inventory management, wallet management, and more.

Novel's top competitors include Animoca Brands, NFTically and Hang.

Novel offers Wallet Passes, Push Notifications, and Loyalty Programs.

Novel has 5 investors. Key investors include Lerer Hippeau, VaynerFund, Sugar Capital, Roth Martin, and Costanoa.

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