About NOVELIC
NOVELIC is a Technology company based in Belgrade (Serbia) founded in 2013, and was acquired by Sona Comstar in January 2023. Radar solutions and embedded engineering services are provided by NOVELIC. It operates on a Professional Services and B2B2C model. NOVELIC offers products and services including ASPER - Short-Range Radar Sensor, ACAM - In-Cabin Monitoring, and Semiconductor Design Services. Its focus areas include Electronics, Radar and Sensor Technology, Automotive and Mobility Solutions.
Company details
Radar solutions, embedded engineering, and semiconductor design services are offered by NOVELIC. The company focuses on mmWave radar IP for mobility and smart infrastructure, alongside advanced perception systems for automotive and software-defined vehicles. Solutions are developed for industries such as automotive, medical, industrial, and semiconductors. End-to-end product development, testing of embedded systems, and antenna design are included in their expertise. NOVELIC also supports automotive cybersecurity, testing, and validation to ensure robust solutions.
- Headquarters Belgrade, Serbia
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website novelic.com
- Social LinkedIn Instagram YouTube
- Acquired by Sona Comstar (Jan 2023)
- Latest Funding Round$523.82K (USD), Grant
May 2015
- InvestorsSona Comstar
& 1 more
- Acquired bySona Comstar
(Jan 2023)
Products & Services of NOVELIC
NOVELIC offers a comprehensive portfolio of products and services, including ASPER - Short-Range Radar Sensor, ACAM - In-Cabin Monitoring, and Semiconductor Design Services.
Short-range radar sensor used for mobility applications.
In-cabin monitoring radar for child presence detection.
Design services provided for FPGA and ASIC development.
Apps and channels of NOVELIC
its YouTube channel NOVELIC has 344 subscribers and 27 videos.
Videos from NOVELIC
The most watched videos on NOVELIC's YouTube channel, NOVELIC (344 subscribers). Click a video to play it here.
More on NOVELIC.
Funding Insights of NOVELIC
- Total Rounds 1
- Last Round Grant — $523,824
- First Round $523,824
(May 2015)
- Investors Count 1
All 1 funding rounds of NOVELIC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | $523,824 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in NOVELIC
NOVELIC has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Sona Comstar and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Provider of design & development of electrical powertrain systems for automotive applications | 1995 | sonacomstar.com | Gurugram, India |
Investor details for NOVELIC
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of NOVELIC
70 people are tracked at NOVELIC (6 in leadership, 64 in team).
| Name | Role | Group |
|---|---|---|
Dr. Raffaele Soloperto | Vice President - Automotive Radar || Radar Solutions || Semicon | Leadership |
Dr. Veselin Brankovic | Chief Sales Officer CSO & Member of the Board | Leadership |
Veljko Mihajlovic | Chief Technology Officer | Leadership |
Tony Pivo | Vice President of Sales - Americas | Leadership |
Darko Tasovac | CEO | Leadership |
Sava Smiljanic | Sales Director | Leadership |
Ivica Vasovic | Embedded Software Engineer | Team |
Marija Petrovic | Digital Design Engineer | Team |
Ana Todosijevic | Technical Team Lead | Team |
Marko Radumilo | Senior Sales Manager, Business Owner Infra Radar | Team |
Pavle Zecevic | C++ Developer | Team |
Nebojsa Kolaric | Digital Signal Processing Engineer | Team |
Ljubomir Stefanovic | Junior Embedded Hardware Engineer | Team |
Slavisa Nikolic | Infrastructure Radar Business Owner | Team |
Milan Stojanović | Design Engineer | Team |
Александра Вељовић (Aleksandra Veljovic) | Junior Embedded SW Integration and Test | Team |
Danilo Klasanović | Embedded Software Engineer | Team |
Ljubica Pleskonjic | Embedded Software Engineer | Team |
Arijan Amigh | Software Engineer | Team |
Aleksandar Vojinović | Embedded Software Engineer | Team |
50 more people are available in the full profile.
Complete people profiles for NOVELIC
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of NOVELIC
3 dated milestones of NOVELIC across 10 years, from founding to its latest funding, stage changes and deals.
- Founded NOVELIC is founded.
- Funding First funding round of $524K.
- Exit Acquired by Sona Comstar.
Web traffic of NOVELIC
The website of NOVELIC (novelic.com) receives about 8.4K visits a month.
- Monthly visits8.4K
▼ 23% vs previous month
Websites whose visitors overlap most with NOVELIC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vayyar.com | 100% | 8K | #2,524,955 | View details | |
google.rs | google.rs | 80% | – | ||
helloworld.rs | helloworld.rs | 79% | #177,792 | – | |
vegaitglobal.com | vegaitglobal.com | 79% | #1,197,010 | – | |
| dspace.com | 79% | 126.8K | #298,055 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for NOVELIC
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Novelic
Complete news archive for NOVELIC
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- Full article archive
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Frequently Asked Questions about NOVELIC
NOVELIC was founded in 2013 and raised its 1st funding round 2 years after it was founded.
NOVELIC is headquartered in Belgrade, Serbia.
Radar solutions, embedded engineering, and semiconductor design services are offered by NOVELIC. The company focuses on mmWave radar IP for mobility and smart infrastructure, alongside advanced perception systems for automotive and software-defined vehicles. Solutions are developed for industries such as automotive, medical, industrial, and semiconductors. End-to-end product development, testing of embedded systems, and antenna design are included in their expertise. NOVELIC also supports automotive cybersecurity, testing, and validation to ensure robust solutions.
NOVELIC offers ASPER - Short-Range Radar Sensor, ACAM - In-Cabin Monitoring, and Semiconductor Design Services.
NOVELIC has 2 investors. Key investors include Sona Comstar, and European Union.
Yes. NOVELIC was acquired by Sona Comstar in January 2023.