About Novi
Novi is an Industrial Goods & Manufacturing company based in Larkspur (United States) founded in 2019 by Jaleh Bisharat. Novi is focused on enhancing AI-driven shopping experiences. It operates on a AI-as-a-Service and Professional Services model in Industrial Goods & Manufacturing, Technology, and Retail sectors. Novi has raised $51.65 million across 3 funding rounds from investors including Tiger Global, defy vc and Greylock Partners. The company has 16 employees. Novi offers products and services including Novi AI Shopping Optimizer and Verified Claims Merchandising. Its focus areas include Artificial Intelligence, AI Shopping Solutions, E-Commerce and Product Verification. Its legal entity is Novi Connect. Its competitors include Centric Software, Shippo and ShipBob; 3 of its 3 listed competitors have raised funding.
Company details
Novi is engaged in providing AI-driven solutions for shopping optimization. Services are offered to brands, retailers, and certifiers to improve product visibility and trust through verified claims. The platform is designed to boost rankings and conversion rates in AI shopping environments. Sectors served include retail and technology, with a focus on sustainable and conscious commerce. Solutions are tailored to address the growing importance of trust signals in personalized AI queries.
- Headquarters Larkspur, United States
- Employees 16
- Founders Jaleh Bisharat
- SectorsIndustrial Goods & ManufacturingTechnology Retail Transportation, Automotive & Logistics
- Email••••••••
- Website noviconnect.com
- Social LinkedIn X Facebook Instagram
- Legal Name Novi Connect
- Total Equity Funding$51.65M (USD)
in 3 rounds
- Latest Funding Round$40M (USD), Series B
Feb 2022
- InvestorsTiger Global
& 5 more
- Employee Count16
Products & Services of Novi
Novi offers a comprehensive portfolio of products and services, including Novi AI Shopping Optimizer and Verified Claims Merchandising.
AI tool optimizes product visibility and rankings effectively.
Verified claims enhance product trust and discovery online.
Funding Insights of Novi
Novi has successfully raised a total of $51.65M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $40 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.65M
- Total Rounds 3
- Last Round Series B — $40M
- First Round $1.35M
(Feb 2020)
- Investors Count 6
All 3 funding rounds of Novi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $40M | Series B | – | Tiger Global Management | |
| Sep 2021 | $10.3M | Series A | – | Greylock, Defy | |
| Feb 2020 | $1.35M | Seed | – | – | – |
6 investors in total: 4 institutional and 2 angel.
Investors in Novi
Novi has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Tiger Global, defy vc and Greylock Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Early-stage venture capital investments are made in US geographies. | defy.vc | Woodside, United States | ||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Regional venture capital fund supporting Marin and Sonoma startups. | msivfund.com | |||
TL Thomas Layton | Angel investor, ex-CEO of OpenTable, active in Indian startups | unknown_f3a10d5185f8452a9 | ||
YS Yannis Skoufalos | unknown_3c19bd2afe754bf38 |
Investor details for Novi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Novi
20 people are tracked at Novi (9 in leadership, 11 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Jaleh Bisharat | Co-Founder | Leadership |
Kimberly Shenk | CEO & co-Founder | Leadership |
Natasha Damner | Executive Assistant To Co-founder | Chief Executive Officer | Leadership |
Rebecca Cronin-Dixon (Beck) | Head Of Data | Leadership |
Maddie W. | Director Of Brand Sales And Revenue Operations | Leadership |
Daniel Brown | Head Of Revenue | Leadership |
Haley Elsome | Account Director | Leadership |
Ava Woychuk-Mlinac | Director Of Business Operations | Leadership |
Jeremy Bakker | Director Of Engineering | Leadership |
Will Gaggioli | Staff Software Engineer | Team |
Pemberton Heath | Software Engineer | Team |
Will Schneider | Brand Success Manager | Team |
Christian Jensen | Staff Software Developer | Team |
Nicole D'Anton | Product Manager | Team |
Dana Roazzi | Enterprise Sales | Team |
Maxwell Morrison | Data Analyst | Team |
Eric Limeback | Analytics Engineer | Team |
Azad Salahlı | Senior Software Engineer | Team |
Donya Fozoonmayeh | Senior Machine Learning Engineer | Team |
Tatiana Crawford | Group Product Manager | Team |
Complete people profiles for Novi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Novi
3 dated milestones of Novi across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Novi is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series B, of $40.0M.
Competitors of Novi
Novi has 3 listed competitors in our database, 3 of them funded. They include Centric Software, Shippo and ShipBob.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| centricsoftware.com | 1997 | Los Gatos, United States | $80.92M | 165 | Platform offering software product lifecycle management software | |
| goshippo.com | 2013 | San Francisco, United States | $154M | 127 | Web-based shipping solutions are provided for e-commerce businesses. | |
| shipbob.com | 2014 | Chicago, United States | $332.7M | 1,338 | E-commerce fulfillment solutions are provided for direct-to-consumer brands. |
Detailed competitors of Novi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Novi
The website of Novi (noviconnect.com) receives about 9.2K visits a month.
- Monthly visits9.2K
▲ 5.8% vs previous month
Websites whose visitors overlap most with Novi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| askattest.com | 100% | 325.7K | #159,854 | View details | |
novicambridge.co.uk | novicambridge.co.uk | 48% | #3,982,318 | – |
Top companies in Materials Equipment & Tech
3 companies that operate in the same segment as Novi (Materials Equipment & Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Schrödinger is recognized for developing physics-based software platforms for molecular discovery. | 1990 | New York, New York, United States | USD 162 M | USD 255.87 M | 891 | |
Critical minerals are recovered from e-waste via electro-extraction technology. | 2017 | Knoxville, Tennessee, United States | USD 65.23 M | |||
Provider of AI-based solutions for materials informatics | 2013 | Redwood City, California, United States | USD 81.26 M | 53 |
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Related news about Novi
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Frequently Asked Questions about Novi
Novi was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Novi is headquartered in Larkspur, United States. It is registered at Larkspur, Colorado, United States.
Novi is a funded company, having raised a total of $51.65M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.35M, raised on Feb 2020.
Novi has 16 employees.
Novi is engaged in providing AI-driven solutions for shopping optimization. Services are offered to brands, retailers, and certifiers to improve product visibility and trust through verified claims. The platform is designed to boost rankings and conversion rates in AI shopping environments. Sectors served include retail and technology, with a focus on sustainable and conscious commerce. Solutions are tailored to address the growing importance of trust signals in personalized AI queries.
Novi's top competitors include Shippo, ShipBob and Centric Software.
Novi offers Novi AI Shopping Optimizer and Verified Claims Merchandising.
Novi has 6 investors. Key investors include Tiger Global, defy vc, Greylock Partners, Marin Sonoma Impact Ventures, and Thomas Layton.
Novi operates through Novi Connect.