About Novi
Novi is a company based in Larkspur (United States) founded in 2019 by Jaleh Bisharat. It operates as a AI-as-a-Service, and Professional Services. Novi has raised $51.65 million across 3 funding rounds from investors including Tiger Global, defy vc and Greylock Partners. The company has 16 employees as of December 31, 2022. Novi offers products and services including Novi AI Shopping Optimizer and Verified Claims Merchandising. Novi operates in a competitive market with competitors including Coupang, Centric Software, Shiprocket, Shippo and ShipBob, among others.
- Headquarter Larkspur, United States
- Employees 16 as on 31 Dec, 2022
- Founders Jaleh Bisharat
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Sectors
Industrial Goods & ManufacturingTechnology Retail Transportation, Automotive & Logistics
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Novi Connect
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$51.65 M (USD)
in 3 rounds
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Latest Funding Round
$40 M (USD), Series B
Feb 03, 2022
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Investors
Tiger Global
& 5 more
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Employee Count
16
as on Dec 31, 2022
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Products & Services of Novi
Novi offers a comprehensive portfolio of products and services, including Novi AI Shopping Optimizer and Verified Claims Merchandising. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI tool optimizes product visibility and rankings effectively.
Verified claims enhance product trust and discovery online.
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Funding Insights of Novi
Novi has successfully raised a total of $51.65M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $40 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $40.0M
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First Round
First Round
(27 Feb 2020)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2022 | Amount | Series B - Novi | Valuation | Tiger Global Management | |
| Sep, 2021 | Amount | Series A - Novi | Valuation | Greylock , Defy | |
| Feb, 2020 | Amount | Seed - Novi | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Novi
Novi has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Tiger Global, defy vc and Greylock Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture and private equity investments are managed with global diversification.
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are made in US geographies.
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Founded Year | Domain | Location | |
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Venture capital firm specializing in early-stage tech investments and founder support.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Novi
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Novi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Novi Comparisons
Competitors of Novi
Novi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Coupang, Centric Software, Shiprocket, Shippo and ShipBob, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category consumer products are sold via an online marketplace.
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| domain | founded_year | HQ Location |
Platform offering software product lifecycle management software
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| domain | founded_year | HQ Location |
E-commerce tools for shipping, marketing, and financial services are provided.
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| domain | founded_year | HQ Location |
Web-based shipping solutions are provided for e-commerce businesses.
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| domain | founded_year | HQ Location |
E-commerce fulfillment solutions are provided for direct-to-consumer brands.
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| domain | founded_year | HQ Location |
Anti-counterfeiting barcode solutions are supplied to brands and retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Novi
Frequently Asked Questions about Novi
When was Novi founded?
Novi was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Novi located?
Novi is headquartered in Larkspur, United States. It is registered at Larkspur, Colorado, United States.
Is Novi a funded company?
Novi is a funded company, having raised a total of $51.65M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.35M, raised on Feb 27, 2020.
How many employees does Novi have?
As of Dec 31, 2022, the latest employee count at Novi is 16.
What does Novi do?
Novi is engaged in providing AI-driven solutions for shopping optimization. Services are offered to brands, retailers, and certifiers to improve product visibility and trust through verified claims. The platform is designed to boost rankings and conversion rates in AI shopping environments. Sectors served include retail and technology, with a focus on sustainable and conscious commerce. Solutions are tailored to address the growing importance of trust signals in personalized AI queries.
Who are the top competitors of Novi?
Novi's top competitors include Coupang, Shiprocket and Shippo.
What products or services does Novi offer?
Novi offers Novi AI Shopping Optimizer and Verified Claims Merchandising.
Who are Novi's investors?
Novi has 6 investors. Key investors include Tiger Global, defy vc, Greylock Partners, Marin Sonoma Impact Ventures, and Thomas Layton.
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