About NRMA Insurance
NRMA Insurance is a Financial Services company based in Sydney (Australia) founded in 1925, and was acquired by IAG in October 2010. Insurance coverage for vehicles and property is provided in Australia. Its website nrma.com.au draws about 1.7 million monthly visits. NRMA Insurance offers products and services including Car Insurance, Home Insurance, CTP Insurance, Travel Insurance, and Business Insurance. Its focus areas include Insurance Carriers and Diversified. Its legal entity is Insurance Australia Limited. Its competitors include QBE Group, IAG and Freedom Insurance.
Company details
Founded in 1925, NRMA Insurance operates within the financial services sector, focusing on general insurance. Policies for motor vehicles, home and contents, and travel are issued from its base in Sydney, Australia. Operations extend across the country, with services tailored to individual and business needs. Claims processing and risk assessment are handled through digital and traditional channels, supporting policyholders nationwide.
Products & Services of NRMA Insurance
NRMA Insurance offers a comprehensive portfolio of products and services, including Car Insurance, Home Insurance, CTP Insurance, Travel Insurance, and Business Insurance.
Covers vehicles for accidents, theft, and damage incidents
Protects homes and contents from fire, storm, and theft
Provides coverage for injuries in road accidents
Offers protection for trips against medical and interruptions
Insures businesses for liability and property risks
Apps and channels of NRMA Insurance
NRMA Insurance publishes 4 mobile apps with over 200K+ downloads; its YouTube channel NRMA Insurance, A Help Company has 6.04K subscribers and 26 videos.
Videos from NRMA Insurance
The most watched videos on NRMA Insurance's YouTube channel, NRMA Insurance, A Help Company (6.04K subscribers). Click a video to play it here.
More on NRMA Insurance, A Help Company.
Investors in NRMA Insurance
NRMA Insurance has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include IAG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IAG is engaged in providing insurance and reinsurance services across Australia and New Zealand. | 1920 | iag.com.au | Sydney, Australia |
Investor details for NRMA Insurance
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Timeline of NRMA Insurance
2 dated milestones of NRMA Insurance across 85 years, from founding to its latest funding, stage changes and deals.
- Founded NRMA Insurance is founded.
- Exit Acquired by IAG.
Competitors of NRMA Insurance
NRMA Insurance has 3 listed competitors in our database. They include QBE Group, IAG and Freedom Insurance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| qbe.com | 1886 | Sydney, Australia | 14,500 | General insurance and reinsurance services are offered worldwide. | ||
| iag.com.au | 1920 | Sydney, Australia | 50,099 | IAG is engaged in providing insurance and reinsurance services across Australia and New Zealand. | ||
| freedominsurance.com.au | 2009 | Sydney, Australia | Life insurance carrier |
Detailed competitors of NRMA Insurance
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Web traffic of NRMA Insurance
The website of NRMA Insurance (nrma.com.au) receives about 1.7M visits a month and ranks #23,765 among all websites worldwide, #1,524 in Insurance.
- Monthly visits1.7M
▲ 7.4% vs previous month
- Unique visitors672.3K
per month
- Global rank#23,765
among all websites
- Category rank#1,524
Finance · Insurance
- Bounce rate28%
- Pages per visit7.5
- Average visit5 min 28 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with NRMA Insurance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
allianz.com.au | allianz.com.au | 100% | #57,448 | – | |
aami.com.au | aami.com.au | 98% | #19,226 | – | |
gio.com.au | gio.com.au | 92% | #86,696 | – | |
| comparethemarket.com.au | 80% | #20,389 | View details | ||
| youi.com.au | 80% | #40,636 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for NRMA Insurance
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Related news about Nrma Insurance
Complete news archive for NRMA Insurance
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Frequently Asked Questions about NRMA Insurance
NRMA Insurance was founded in 1925.
NRMA Insurance is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Founded in 1925, NRMA Insurance operates within the financial services sector, focusing on general insurance. Policies for motor vehicles, home and contents, and travel are issued from its base in Sydney, Australia. Operations extend across the country, with services tailored to individual and business needs. Claims processing and risk assessment are handled through digital and traditional channels, supporting policyholders nationwide.
NRMA Insurance's top competitors include IAG, QBE Group and Freedom Insurance.
NRMA Insurance offers Car Insurance, Home Insurance, CTP Insurance, Travel Insurance, and Business Insurance.
NRMA Insurance has 1 investor. Key investors include IAG.
NRMA Insurance operates through Insurance Australia Limited.
Yes. NRMA Insurance was acquired by IAG in October 2010.
Yes. NRMA Insurance publishes NRMA Insurance and 3 more apps, with over 200,000 downloads.
The website of NRMA Insurance receives about 1.7 million visits a month and ranks #23,765 among all websites worldwide.

