Nudge Wellness

Gurugram, India Founded: 2022 • Age: 4 yrs Acquired By Nykaa
Provider of nutritional supplements to improve health and wellness

About Nudge Wellness

Nudge Wellness is a Healthcare company based in Gurugram (India) founded in 2022 by Vimal Bhola, Sifat Khurana, and Rohit Chawla, and was acquired by Nykaa in April 2022. Provider of nutritional supplements to improve health and wellness. The company has 3 employees. Its Indian entity Nudge Wellness Private Limited reported revenue of β‚Ή37.9 Lakh. Its focus areas include Life Sciences, Nutraceuticals Tech, Supplements and Multicategory.

Company details

Nudge Wellness was founded in 2022 and is based in Gurugram, India. Operations focus on the health and wellness sector, where a range of nutritional supplements is offered, including multivitamins, hydration enhancers, biotin hair gummies, melatonin sleep gummies, collagen peptides, omega-3 supplements, and glutathione. These products target areas such as immunity, stress management, energy, brain health, hydration, and skin wellness.

  • Headquarters Gurugram, India
  • Employees 3
  • Founders Vimal Bhola, Sifat Khurana, Rohit Chawla
  • Stage Acquired
  • Sectors
    Healthcare
  • Email
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  • Phone
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  • Website nudgewellness.com
  • Social LinkedIn Instagram
  • Acquired by Nykaa (Apr 2022)
  • Legal Name Nudge Wellness Private Limited
  • Date of Incorporation 10 Mar, 2022
  • Jurisdiction Delhi, India
Key Metrics
  • Annual Revenue
    ₹37.9 Lakh

    FY 2025 · -79% YoY

  • Net Loss
    -₹72.6 Lakh

    FY 2025 · -192% margin

  • EBITDA
    -₹70.9 Lakh

    FY 2025 · -187% margin

  • Investors
  • Employee Count
    3
  • Acquired by
    Nykaa

    (Apr 2022)

Investors in Nudge Wellness

Nudge Wellness has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nykaa.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Cosmetics, skincare, haircare, and wellness products are retailed online.
2012nykaa.comMumbai, India
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Board of directors of Nudge Wellness Private Limited (Nudge Wellness)

Nudge Wellness Private Limited is the primary company behind Nudge Wellness. The board of Nudge Wellness Private Limited currently have 3 directors; the longest-serving is Rohit Chawla, appointed in 2022. 6 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Rohit Chawla
DIN 06973117
Director10 Mar 20224 yrs 7 moNudge Wellness Private Limited
Vimal Bhola
DIN 08565107
Director10 Mar 20224 yrs 7 moNudge Wellness Private Limited
Sujeet Roopchand Jain
DIN 03440936
Director30 Mar 20233 yrs 6 moNudge Wellness Private Limited

People of Nudge Wellness

3 people are tracked at Nudge Wellness (3 in leadership); the tracked headcount is 3.

NameRoleGroup
Co-FounderLeadership
Sifat Khurana
Co-FounderLeadership
Co-FounderLeadership
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Financials of Nudge Wellness

Figures of Nudge Wellness Private Limited, the primary company behind Nudge Wellness, for FY 2025. Revenue was ₹37.9 Lakh (-79% year on year). Net loss was -₹72.6 Lakh (-192% margin). EBITDA was -₹70.9 Lakh (-187% margin).

  • ₹37.9 LakhRevenue · FY 2025 · -79% YoY
  • -₹72.6 LakhNet loss · -192% margin
  • -₹70.9 LakhEBITDA · -187% margin
  • ₹6.00 CrPaid-up capital
  • 3Employees (provident fund records)

Balance sheet, profit and loss, cash flow and ratios of Nudge Wellness Private Limited are on its company page.

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Detailed financial statements for Nudge Wellness

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Timeline of Nudge Wellness

2 dated milestones of Nudge Wellness, from founding to its latest funding, stage changes and deals.

  1. Founded Nudge Wellness is founded.
  2. Exit Acquired by Nykaa.

Web traffic of Nudge Wellness

The website of Nudge Wellness (nudgewellness.com) receives about 1.1K visits a month.

  • Monthly visits
    1.1K

    ▲ 996.2% vs previous month

Top companies in Nutraceutical & Food-as-Medicine Platforms

3 companies that operate in the same segment as Nudge Wellness (Nutraceutical & Food-as-Medicine Platforms) in India, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Ayurvedic healthcare and nutritional products are provided by Kapiva.
2016Bengaluru, Karnataka, IndiaUSD 77.85 MUSD 27.35 M362
Nutritional supplements for multiple health ailments are developed.
2005Mumbai, Maharashtra, IndiaUSD 1.55 M
Nutritional food and health supplements are provided by OZiva.
2010Mumbai, Maharashtra, IndiaUSD 17.32 MUSD 23.98 M
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Related news about Nudge Wellness

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Frequently Asked Questions about Nudge Wellness

Nudge Wellness was founded in 2022.

Nudge Wellness is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.

Nudge Wellness has 3 employees.

The primary company behind Nudge Wellness, Nudge Wellness Private Limited, reported revenue of β‚Ή37.9 Lakh for FY 2025, down 79% year on year.

Nudge Wellness was founded in 2022 and is based in Gurugram, India. Operations focus on the health and wellness sector, where a range of nutritional supplements is offered, including multivitamins, hydration enhancers, biotin hair gummies, melatonin sleep gummies, collagen peptides, omega-3 supplements, and glutathione. These products target areas such as immunity, stress management, energy, brain health, hydration, and skin wellness.

Nudge Wellness has 1 investor. Key investors include Nykaa.

Nudge Wellness operates through Nudge Wellness Private Limited.

Yes. Nudge Wellness was acquired by Nykaa in April 2022.

The legal entities of Nudge Wellness currently have 3 directors, including Sujeet Roopchand Jain, Rohit Chawla, Vimal Bhola.

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