About Nura
Nura is a Retail company based in Melbourne (Australia) founded in 2016 by Luke Campbell, and was acquired by Masimo in April 2023. Multi-category audio products are offered by an internet-first brand. It operates on a Direct-to-Consumer (D2C) model in Retail and Technology sectors. Nura has raised $25.6 million across 3 funding rounds from investors including Masimo, Blackbird Ventures and AirTree. Its chief executive, as recorded, is Luke Campbell. Its website nurasound.com draws about 19 thousand monthly visits. Nura offers products and services including Denon PerL, Denon PerL Pro, and Bluetooth 5.3 Audio Transmitter. Its focus areas include Consumer Electronics and Audio Equipment. Its legal entity is Nura Operations Pty Ltd. Its competitors include Nuheara, Audeara and H3D; 2 of its 3 listed competitors have raised funding.
Company details
Innovative audio products are developed by Nura, focusing on personalized sound experiences through advanced technologies like Masimo Adaptive Acoustic Technology. The company offers a range of true wireless earbuds and audio transmitters under the Denon PerL series and other branded accessories. Solutions are tailored for the consumer electronics sector, emphasizing high-quality, customized listening experiences. Partnerships are leveraged to revolutionize music listening and transform the audio industry with groundbreaking approaches.
- Headquarters Melbourne, Australia
- Founders Luke Campbell
- Stage Acquired
- SectorsRetailTechnology
- Website nurasound.com
- Social X Facebook
- Acquired by Masimo (Apr 2023)
- Legal Name Nura Operations Pty Ltd
Products & Services of Nura
Nura offers a comprehensive portfolio of products and services, including Denon PerL, Denon PerL Pro, and Bluetooth 5.3 Audio Transmitter.
True wireless earbuds with personalized sound profile technology.
Premium earbuds with personalized audio and spatial sound.
Device enabling wireless audio transmission with advanced technology.
Funding Insights of Nura
Nura has successfully raised a total of $25.6M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $21 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.6M
- Total Rounds 3
- Last Round Series A — $21M
- Investors Count 6
All 3 funding rounds of Nura with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $21M | Series A | – | Blackbird Ventures | |
| Feb 2017 | $4.6M | Seed | – | Blackbird Ventures | |
| May 2016 | Seed | – | HAX | – |
7 investors in total: 6 institutional and 1 angel.
Investors in Nura
Nura has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Masimo, Blackbird Ventures and AirTree.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in seed, early, and later-stage tech companies. | blackbird.vc | Surry Hills, Australia | ||
Investments are directed toward early-stage tech startups by AirTree. | airtree.vc | Surry Hills, Australia | ||
Venture capital and accelerator services are provided across multiple sectors. | sosv.com | Cork, Ireland | ||
Investments in early-stage tech startups are managed by Qualgro. | qualgro.com | Singapore, Singapore | ||
Startups are accelerated via a 111-day program with seed funding. | hax.co | San Francisco, United States | ||
Provider of wide range of devices to monitor health parameters | 1989 | masimo.com | Irvine, United States | |
CB Craig Barratt | unknown_601d20d69bd24668a |
Investor details for Nura
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Nura
1 people are tracked at Nura (1 in leadership).
| Name | Role | Group |
|---|---|---|
Luke Campbell | Co-Founder & CEO | Leadership |
Complete people profiles for Nura
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Nura
4 dated milestones of Nura across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Nura is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $21.0M.
- Exit Acquired by Masimo.
Competitors of Nura
Nura has 3 listed competitors in our database, 2 of them funded. They include Nuheara, Audeara and H3D.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nuheara.com | 2015 | Perth, Australia | Noise-cancelling earbuds with sound amplification are offered by Nuheara. | |||
| audeara.com | 2014 | Australia | $20,000 | Personalized listening devices and audio accessories are retailed online. | ||
| h3d.ai | 2018 | Melbourne, Australia | $6.8M | Software is supplied to manufacturers and labs for custom-fit products. |
Detailed competitors of Nura
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Nura
The website of Nura (nurasound.com) receives about 19.5K visits a month.
- Monthly visits19.5K
▼ 8.5% vs previous month
Websites whose visitors overlap most with Nura. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nurabk.com | nurabk.com | 100% | #2,093,237 | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Nura
Complete news archive for Nura
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Nura
Nura was founded in 2016.
Nura is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Luke Campbell is the CEO of Nura, as recorded in our data. They have also founded this company.
Nura is a funded company, having raised a total of $25.6M across 3 funding rounds to date.
Innovative audio products are developed by Nura, focusing on personalized sound experiences through advanced technologies like Masimo Adaptive Acoustic Technology. The company offers a range of true wireless earbuds and audio transmitters under the Denon PerL series and other branded accessories. Solutions are tailored for the consumer electronics sector, emphasizing high-quality, customized listening experiences. Partnerships are leveraged to revolutionize music listening and transform the audio industry with groundbreaking approaches.
Nura offers Denon PerL, Denon PerL Pro, and Bluetooth 5.3 Audio Transmitter.
Nura has 7 investors. Key investors include Masimo, Blackbird Ventures, AirTree, SOSV, and Qualgro.
Nura operates through Nura Operations Pty Ltd.
Yes. Nura was acquired by Masimo in April 2023.