About Nutrafol
Nutrafol is a company based in New York (United States) founded in 2013 was acquired by Unilever in May 2022. Nutrafol has raised $36.33 million across 3 funding rounds from investors including Unilever, L Catterton and Unilever Ventures. The company has 41 employees. Nutrafol offers products and services including Women's Hair Growth Supplement, Women's Balance, Women's Vegan, Postpartum Supplement, and Men's Hair Growth Supplement. Nutrafol operates in a competitive market with competitors including Proceanis, Protervis, Myhairvitamins, Hairo Nutrition and Reborn Paris, among others.
Products & Services of Nutrafol
Nutrafol offers a comprehensive portfolio of products and services, including Women's Hair Growth Supplement, Women's Balance, Women's Vegan, Postpartum Supplement, and Men's Hair Growth Supplement.
Targets hair thinning for women aged 18-44 through stress and nutrition support.
Supports hair growth for women 45+ by addressing hormones and aging.
Plant-based formula for women 18-44 focusing on lifestyle and nutrition.
Aids hair health for women post-childbirth by managing stress and hormones.
Formulated for men to combat thinning related to DHT and nutrition.
Funding Insights of Nutrafol
Nutrafol has successfully raised a total of $36.33M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.33M
- Total Rounds 3
- Last Round Series B — $35M
- First Round $1.33M
(Sep 2016)
- Investors Count 2
All 3 funding rounds of Nutrafol with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $35M | Series B | – | L Catterton | |
| May 2017 | – | Series A | – | Unilever Ventures | – |
| Sep 2016 | $1.33M | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Nutrafol
Nutrafol has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, L Catterton and Unilever Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | – | lcatterton.com | Greenwich, United States | |
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | – | unileverventures.com | London, United Kingdom | |
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Nutrafol
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Nutrafol
119 people are tracked at Nutrafol (47 in leadership, 6 in board & advisors, 66 in team); the tracked headcount is 41.
| Name | Role | Group |
|---|---|---|
Sophia Kogan | Co-founder & Chief Medical Advisor | Leadership |
Giorgos Tsetis C.e | Co-founder & CEO | Leadership |
Roland Peralta | Co-founder & Chief Innovation & Product Officer | Leadership |
Alexandra Leshner | Copy Director | Leadership |
Kelly George | Senior Director, Innovation | Leadership |
Melissa Anzelone | Senior Director, Pro Training | Leadership |
James Bean | Director Talent Acquisition | Leadership |
Landon K. | Director Of Fp&a | Leadership |
Maggie Gregg | Chief People Officer | Leadership |
Veronica Itzkowich | Associate Creative Director | Leadership |
Janny C. | Growth Partner | Leadership |
Anil Premlall | Tech Platform Director | Leadership |
Nicole Miller | High Level Personal Assistant To Co-founder, CEO & Family | Leadership |
Nadina Casullo | Vice President, Performance Marketing | Leadership |
Nate Auwerda | Chief Technology Officer | Leadership |
Victoria Dolan | Director, Brand Marketing | Leadership |
Jen Nichols Armstrong | Senior Vice President Brand Marketing | Leadership |
Sam Archer | VP Product Development & Marketing | Leadership |
Pooja Shakya | Director Of Finance & Analytics | Leadership |
Wes Seyfried | CFO | Leadership |
99 more people are available in the full profile.
Complete people profiles for Nutrafol
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Nutrafol
4 dated milestones of Nutrafol across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Nutrafol is founded.
- Funding First funding round of $1.3M.
- Funding Latest funding round, Series B, of $35.0M.
- Exit Acquired by Unilever.
Competitors of Nutrafol
Nutrafol operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Proceanis, Protervis, Myhairvitamins, Hairo Nutrition and Reborn Paris, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| proceanis.com | 2010 | Hamburg, Germany | – | – | Nutritional drinks for beauty and well-being are provided by Proceanis. | |
| protervis.com | 2020 | Canada | – | – | Offers natural, drug-free supplements to strengthen hair, encourage growth, and maintain scalp health. | |
| myhairvitamins.com | 2020 | Sweden | – | – | Provides hair serums, vitamins, and treatments for revitalization and protection online. | |
| haironutrition.com | 2020 | Los Angeles, United States | – | – | Provides natural formulas to block DHT and promote hair growth for men and women. | |
| reborn.paris | 2019 | Paris, France | – | – | Delivers nutritional supplements to enhance overall health and wellness. |
Detailed competitors of Nutrafol
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Nutrafol
The website of Nutrafol (nutrafol.com) receives about 2.6M visits a month and ranks #32,327 among all websites worldwide, #779 in Health.
- Monthly visits2.6M
▲ 31.7% vs previous month
- Unique visitors1.2M
per month
- Global rank#32,327
among all websites
- Category rank#779
Health · Health
- Bounce rate61%
- Pages per visit2.2
- Average visit1 min 21 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Nutrafol. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
researchverified.com | researchverified.com | 100% | – | #281,437 | – |
| walgreens.com | 87% | 62.9M | #449 | View details | |
hairmax.com | hairmax.com | 85% | – | #348,356 | – |
| irestorelaser.com | 84% | – | #87,845 | View details | |
drformulas.com | drformulas.com | 83% | – | #1,054,159 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Nutrafol
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Nutrafol
Complete news archive for Nutrafol
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Nutrafol
10 companies that operate in the same segment as Nutrafol (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | – | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 80.12 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Frequently Asked Questions about Nutrafol
Nutrafol was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Nutrafol is headquartered in New York, United States. It is registered at New York, New York, United States.
Nutrafol is a funded company, having raised a total of $36.33M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.33M, raised on Sep 2016.
Nutrafol has 41 employees.
Nutrafol was founded in 2013 in New York, United States, and operates in the nutraceutical sector. Manufacturing and marketing of hair growth supplements are conducted by the company. A single product, Nutrafol, is available, formulated with 20 nutraceutical ingredients, 15 of which are patented. Focus remains on this one marketed supplement for hair health applications.
Nutrafol's top competitors include Proceanis, Protervis and Myhairvitamins.
Nutrafol offers Women's Hair Growth Supplement, Women's Balance, Women's Vegan, Postpartum Supplement, and Men's Hair Growth Supplement.
Nutrafol has 3 investors. Key investors include Unilever, L Catterton, and Unilever Ventures.
Nutrafol operates through Nutraceutical Wellness, Inc..
Yes. Nutrafol was acquired by Unilever in May 2022.
The website of Nutrafol receives about 2.6 million visits a month and ranks #32,327 among all websites worldwide.