About NWR
NWR is a Real Estate & Construction company based in Abbotsford (Canada) founded in 1968, and was acquired by TorQuest Partners in November 2021. Rubber mats and flooring products are manufactured by NWR. The company has 80 employees. NWR offers products and services including Sport Flooring, Farm Flooring, Auto Flooring, Home Flooring, and Industrial Flooring. Its focus areas include Real Estate and Construction, Building Materials, Interiors and Flooring. Its legal entity is North West Rubber Ltd.
Company details
NWR was established in 1968 in Abbotsford, Canada. Manufacturing of rubber mats and various flooring products is conducted within the industrial sector. Operations are based in Abbotsford, where production focuses on these items for commercial and residential uses. The companys domain, northwestrubber.com, facilitates product information and inquiries. Geography is centered in Canada, with emphasis on standard flooring solutions.
- Headquarters Abbotsford, Canada
- Employees 80
- Stage Acquired
- SectorsReal Estate & Construction
- Phoneβ’β’β’β’ β’β’β’β’
- Website northwestrubber.com
- Social LinkedIn X Facebook Instagram
- Acquired by TorQuest Partners (Nov 2021)
- Legal Name North West Rubber Ltd
- Investors
- Employee Count80
- Acquired byTorQuest Partners
(Nov 2021)
Products & Services of NWR
NWR offers a comprehensive portfolio of products and services, including Sport Flooring, Farm Flooring, Auto Flooring, Home Flooring, and Industrial Flooring.
Resilient surface for sports with sound absorption and traction
Durable, slip-resistant options for animal safety and protection
Heavy-duty mats to secure cargo in truck beds
Versatile, slip-resistant products for residential comfort
Heavy-duty, resilient options for workplace safety
Investors in NWR
NWR has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include TorQuest Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Middle-market private equity investments are managed by TorQuest Partners. | torquest.com | Toronto, Canada |
Investor details for NWR
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People of NWR
24 people are tracked at NWR (6 in leadership, 18 in team); the tracked headcount is 80.
| Name | Role | Group |
|---|---|---|
Leighton Friesen | President & CEO | Leadership |
Craig Moorhead | Vice President Of Sales | Leadership |
Eric Roy | Vice President Operations | Leadership |
Tracy Browne | Vice President, People And Culture | Leadership |
Nik Bergeron | Chief Commercial Officer (cco) | Leadership |
Ron Harber | Director, EHS | Leadership |
Becky Sutton | National Account Manager | Team |
Drew Rempel | National Account Manager USA & Canada (playground + Industrial) | Team |
Steve Pilling | Western Sales Manager | Team |
Kevin Dehaan | Videographer / Graphic Designer | Team |
Susanne Jackson | Key Account Manager | Team |
Kenn Silvester | Shipping Coordinator | Team |
Bob Dew | Human Resources Manager | Team |
Andrea Thompson-Hardy | Human Resources Generalist | Team |
Chrl Christina Waite | Executive Global People & Culture Leader | Team |
Linda Bisson Walker | Executive Assistant | Team |
Zohaib Ahmed | Production Manager | Team |
Marie Pearce | Sales / Demand Planner | Team |
Daniela Oanes | Category Manager | Team |
Israel Benício | Buyer / Planner | Team |
4 more people are available in the full profile.
Complete people profiles for NWR
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of NWR
2 dated milestones of NWR across 53 years, from founding to its latest funding, stage changes and deals.
- Founded NWR is founded.
- Exit Acquired by TorQuest Partners.
Web traffic of NWR
The website of NWR (northwestrubber.com) receives about 4.9K visits a month.
- Monthly visits4.9K
▼ 5.8% vs previous month
Websites whose visitors overlap most with NWR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ezglide350.com | ezglide350.com | 100% | β | ||
irprubber.com | irprubber.com | 34% | #3,359,150 | β | |
redbarnlife.com | redbarnlife.com | 33% | #3,758,151 | β | |
logancoachparts.com | logancoachparts.com | 31% | #9,526,146 | β | |
ddenginc.com | ddenginc.com | 31% | #5,588,931 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 10 similar websites and full traffic analytics for NWR
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Related news about Nwr
Complete news archive for NWR
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Frequently Asked Questions about NWR
NWR was founded in 1968.
NWR is headquartered in Abbotsford, Canada. It is registered at Abbotsford, British Columbia, Canada.
NWR has 80 employees.
NWR was established in 1968 in Abbotsford, Canada. Manufacturing of rubber mats and various flooring products is conducted within the industrial sector. Operations are based in Abbotsford, where production focuses on these items for commercial and residential uses. The companys domain, northwestrubber.com, facilitates product information and inquiries. Geography is centered in Canada, with emphasis on standard flooring solutions.
NWR offers Sport Flooring, Farm Flooring, Auto Flooring, Home Flooring, and Industrial Flooring.
NWR has 1 investor. Key investors include TorQuest Partners.
NWR operates through North West Rubber Ltd.
Yes. NWR was acquired by TorQuest Partners in November 2021.

