About obe Fitness
obe Fitness is a company based in Brooklyn (United States) founded in 2018 was acquired by Dear Media in July 2025.. obe Fitness has raised $19.22 million across 2 funding rounds from investors including WW, Dear Media and Samsung NEXT. obe Fitness operates in a competitive market with competitors including Xponential Fitness, Equinox, Lululemon Studio, Club Pilates and Stretch Zone, among others.
- Headquarter Brooklyn, United States
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Our Body Electric, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$19.22 M (USD)
in 2 rounds
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Latest Funding Round
$15 M (USD), Series B
Jul 22, 2021
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Investors
WW
& 8 more
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Employee Count
Employee Count
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Acquired by
Dear Media
(Jul 20, 2025)
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Funding Insights of obe Fitness
obe Fitness has successfully raised a total of $19.22M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $15.0M
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First Round
First Round
(06 Jun 2019)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Series B - obe Fitness | Valuation | WW , Samsung NEXT | |
| Jun, 2019 | Amount | Series A - obe Fitness | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in obe Fitness
obe Fitness has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include WW, Dear Media and Samsung NEXT. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital fund investing in early-stage tech startups
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Founded Year | Domain | Location | |
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Investments in consumer brands are made through VC and PE.
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Founded Year | Domain | Location | |
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Wheelhouse is engaged in content production and digital media.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by obe Fitness
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - obe Fitness
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Obe Fitness Comparisons
Competitors of obe Fitness
obe Fitness operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xponential Fitness, Equinox, Lululemon Studio, Club Pilates and Stretch Zone, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Branding services are provided to clients by Xponential Fitness.
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| domain | founded_year | HQ Location |
Equinox is recognized as a premium fitness and wellness provider.
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| domain | founded_year | HQ Location |
Online fitness classes are offered via membership access.
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| domain | founded_year | HQ Location |
Pilates-based fitness and wellness centers are operated nationwide.
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| domain | founded_year | HQ Location |
A chain of fitness centers offering stretching services is operated.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Obe Fitness
Frequently Asked Questions about obe Fitness
When was obe Fitness founded?
obe Fitness was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is obe Fitness located?
obe Fitness is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Is obe Fitness a funded company?
obe Fitness is a funded company, having raised a total of $19.22M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.22M, raised on Jun 06, 2019.
What does obe Fitness do?
OBE Fitness was established in 2018 in Brooklyn, United States. Operations are conducted in the fitness sector via the domain obefitness.com. Virtual workout classes and exercise programs are provided to support user health and activity. Services emphasize accessible online delivery, with a focus on Brooklyn-based development. Limited details are available on specific offerings, but the platform serves the broader U.S. market.
Who are the top competitors of obe Fitness?
obe Fitness's top competitors include Equinox, Xponential Fitness and Club Pilates.
Who are obe Fitness's investors?
obe Fitness has 9 investors. Key investors include WW, Dear Media, Samsung NEXT, Tiffany Haddish, and CAVU Consumer Partners.