About OBI
OBI is a company based in Wermelskirchen (Germany) founded in 1970 by Klaus Birker, Manfred Maus, and Emil Lux. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. The company has 234 employees. OBI has completed 1 acquisition, including 42watt. OBI offers products and services including Garden & Leisure Products, Building Materials, Bathroom Solutions, and Kitchen Planning. OBI operates in a competitive market with competitors including Miliboo, Villeroy & Boch, Knoll, Laura Ashley and Wagner Mobel Manufaktur, among others.
- Headquarter Wermelskirchen, Germany
- Employees 234
- Founders Klaus Birker, Manfred Maus, Emil Lux
- SectorsConsumer
- Website category Home and Garden · Home Improvement and Maintenance
- Email••••••••
- Phone•••• ••••
- Website obi.de
- Social LinkedIn X Facebook
- Legal Name Obi E-Commerce Gmbh
- Annual Revenue$7.27 B (USD)0as on Dec 31, 2021
- Net Profit$1.75 B (USD)11as on Dec 31, 2021
- EBITDA$15.14 B (USD)40as on Dec 31, 2021
- Employee Count234
- Investments & Acquisitions
Products & Services of OBI
OBI offers a comprehensive portfolio of products and services, including Garden & Leisure Products, Building Materials, Bathroom Solutions, and Kitchen Planning.
Products for gardening and outdoor leisure are offered.
Materials for building and renovation are provided here.
Solutions for bathroom design and renovation are available.
Custom kitchen planning and products are offered widely.
People of OBI
5 people are tracked at OBI (5 in leadership); the tracked headcount is 234.
| Name | Role | Group |
|---|---|---|
Klaus Birker | Co-Founder | Leadership |
Manfred Maus | Co-Founder | Leadership |
Emil Lux | Co-Founder | Leadership |
Sebastian Gundel | CEO | Leadership |
Yvonne Bergkessel | CEO | Leadership |
Complete people profiles for OBI
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Investments & Acquisitions by OBI
OBI has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 42watt.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Building construction and insulation services are provided in Germany. | 42watt.de | Munich, Germany | 2021 | Jan 2026 | •••• |
Complete acquisition details for OBI
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Timeline of OBI
2 dated milestones of OBI across 56 years, from founding to its latest funding, stage changes and deals.
- Founded OBI is founded.
- Acquisition Acquires 42watt.
Competitors of OBI
OBI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Miliboo, Villeroy & Boch, Knoll, Laura Ashley and Wagner Mobel Manufaktur, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| miliboo.com | 2007 | Annecy, France | $8.6M | – | Contemporary furniture is manufactured and sold online by Miliboo. | |
| villeroy-boch.asia | 1748 | Mettlach, Germany | – | 199 | Manufacturer and retailer of home furnishing products | |
| knoll.com | 1938 | East Greenville, United States | – | 1,778 | Modern furniture for homes and offices is designed and manufactured. | |
| lauraashley.com | 1954 | Fulham, United Kingdom | – | – | Home goods are retailed online and through international stores. | |
| wagner-moebel.de | 1946 | Mindelheim, Germany | – | – | Wooden furniture is manufactured and interior architecture is provided. | |
| thonet.de | 1819 | Frankenberg, Germany | – | 28 | High-design furniture is manufactured for residential and commercial spaces. | |
| pongs.com | 1967 | Dusseldorf, Germany | – | – | Manufactures innovative textiles for interior design and architecture worldwide. |
Detailed competitors of OBI
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Web traffic of OBI
The website of OBI (obi.de) receives about 10.9M visits a month and ranks #5,320 among all websites worldwide, #46 in Home Improvement and Maintenance.
- Monthly visits10.9M
▲ 9.7% vs previous month
- Unique visitors4.3M
per month
- Global rank#5,320
among all websites
- Category rank#46
Home and Garden · Home Improvement and Maintenance
- Bounce rate49%
- Pages per visit3.8
- Average visit3 min 04 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with OBI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hornbach.de | hornbach.de | 100% | – | #5,724 | – |
| bauhaus.info | 100% | 680.7K | #5,994 | View details | |
hagebau.de | hagebau.de | 89% | – | #33,185 | – |
| globus-baumarkt.de | 78% | 3M | #15,416 | View details | |
| hellweg.de | 76% | 642.9K | #72,192 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for OBI
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Latest news on Obi
Complete news archive for OBI
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Similar companies to OBI
10 companies that operate in the same segment as OBI (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about OBI
OBI was founded in 1970.
OBI is headquartered in Wermelskirchen, Germany. It is registered at Wermelskirchen, North Rhine-westphalia, Germany.
Sebastian Gundel is the current CEO of OBI.
OBI has 234 employees.
Annual revenue of OBI is $7.27B as on Dec 31, 2021.
OBI is involved in the retail of products for home improvement, gardening, and construction. The company operates both physical stores and an online shop across Germany, offering a wide range of categories including garden and leisure, building materials, bathroom solutions, kitchen planning, and living space products. Services such as project planning, equipment rental, and professional consultation are provided to support customers in their DIY and renovation projects. Solutions are tailored for various sectors, ensuring comprehensive assistance from planning to execution.
OBI's top competitors include Knoll, Miliboo and Laura Ashley.
OBI offers Garden & Leisure Products, Building Materials, Bathroom Solutions, and Kitchen Planning.
OBI has made 1 acquisition, including 42watt.
OBI operates through Obi E-Commerce Gmbh.
The website of OBI receives about 10.9 million visits a month and ranks #5,320 among all websites worldwide.