About Objective Logistics
Objective Logistics is a Consumer company based in Boston (United States) founded in 2009, and was acquired by Carbon Black in June 2015. Software suites for restaurant scheduling and POS data are provided. It operates in the Consumer and Technology sectors. Objective Logistics has raised $8.5 million across 5 funding rounds from investors including Carbon Black, Atlas Venture and NextView Ventures. The company was acqui-hired. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Restaurants. Its competitors include DTiQ, Expo and Avero; 2 of its 3 listed competitors have raised funding.
Company details
Objective Logistics was founded in 2009 in Boston, United States. Software solutions are delivered to the restaurant industry, encompassing POS data handling, employee scheduling, availability management, operational constraints, and shift exchange capabilities. Numerical performance data on individual staff members is tracked by managers to support oversight in daily operations.
- Headquarters Boston, United States
- Stage Acquired
- SectorsConsumerTechnology
- Website objectivelogistics.com
- Social LinkedIn X Facebook
- Acquired by Carbon Black (Jun 2015)
- Total Equity Funding$8.5M (USD)
in 5 rounds
- Latest Funding Round$5.36M (USD), Series A
Jul 2013
- InvestorsCarbon Black
& 4 more
- Acquired byCarbon Black
(Jun 2015)
Funding Insights of Objective Logistics
Objective Logistics has successfully raised a total of $8.5M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.36 million completed in July 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.5M
- Total Rounds 5
- Last Round Series A — $5.36M
- First Round $500,000
(Jan 2009)
- Investors Count 4
All 5 funding rounds of Objective Logistics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2013 | $5.36M | Series A | – | Atlas Venture | |
| Jul 2012 | $900,000 | Debt – Conventional | – | – | |
| Nov 2011 | $1.84M | Seed | – | Atlas Venture, NextView Ventures | – |
| Nov 2010 | $800,000 | Seed | – | – | – |
| Jan 2009 | $500,000 | Angel Round | – | – | – |
5 investors in total: 5 institutional.
Investors in Objective Logistics
Objective Logistics has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Carbon Black, Atlas Venture and NextView Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Seed-stage tech startups are invested in by NextView Ventures. | nextview.vc | Boston, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
| canaryventures.com | ||||
Cloud endpoint protection platform | 2002 | carbonblack.com | San Antonio, United States |
Investor details for Objective Logistics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Objective Logistics
4 dated milestones of Objective Logistics across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Objective Logistics is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A, of $5.4M.
- Exit Acquired by Carbon Black.
Competitors of Objective Logistics
Objective Logistics has 3 listed competitors in our database, 2 of them funded. They include DTiQ, Expo and Avero.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dtiq.com | 1998 | Framingham, United States | $7M | Provider of digital business training solutions and software | ||
| getexpo.com | 2015 | Murphy, United States | $11M | 56 | Analytics solutions for restaurant ratings, reviews, and performance are provided. | |
| averoinc.com | 1999 | New York, United States | 32 | Business intelligence platform tailored for restaurants. |
Detailed competitors of Objective Logistics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
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Web traffic of Objective Logistics
Websites that share an audience with Objective Logistics (objectivelogistics.com).
Websites whose visitors overlap most with Objective Logistics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| xconomy.com | 100% | 1.1K | #14,927,295 | View details | |
| mbaknol.com | 96% | #488,217 | View details | ||
| slideshare.net | 69% | 39.1M | #1,467 | View details |
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Objective Logistics (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Objective Logistics
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Frequently Asked Questions about Objective Logistics
Objective Logistics was founded in 2009.
Objective Logistics is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Objective Logistics is a funded company, having raised a total of $8.5M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $500K, raised on Jan 2009.
Objective Logistics was founded in 2009 in Boston, United States. Software solutions are delivered to the restaurant industry, encompassing POS data handling, employee scheduling, availability management, operational constraints, and shift exchange capabilities. Numerical performance data on individual staff members is tracked by managers to support oversight in daily operations.
Objective Logistics has 5 investors. Key investors include Carbon Black, Atlas Venture, NextView Ventures, Google Ventures, and Canary Ventures.
Yes. Objective Logistics was acquired by Carbon Black in June 2015.