About Observant
Observant is an Agriculture company based in Fitzroy (Australia) founded in 2003, and was acquired by Jain Irrigation Systems in February 2017. Telemetry systems are provided for monitoring farm infrastructure and sensors. It operates in the Agriculture and Technology sectors. Observant offers products and services including Water Level Monitoring, Soil Moisture Monitoring, Weather Monitoring, Pump Management, and Irrigation Scheduling. Its focus areas include High Tech, IoT Applications, Industry Specific and Farms.
Company details
Observant was founded in 2003 in Fitzroy, Australia, within the agriculture technology sector. Web-based software and wireless systems have been developed by the company to enable farmers and land managers to monitor and control infrastructure, including electric fences, irrigation channels, water pumps, and center pivot irrigators. Data is collected from soil moisture sensors, weather stations, and cameras. Cameras and tank level monitoring kits are also produced.
- Headquarters Fitzroy, Australia
- Stage Acquired
- SectorsAgricultureTechnology
- Website observant.net
- Social LinkedIn X Facebook
- Acquired by Jain Irrigation Systems (Feb 2017)
- Investors
- Acquired byJain Irrigation Systems
(Feb 2017)
Products & Services of Observant
Observant offers a comprehensive portfolio of products and services, including Water Level Monitoring, Soil Moisture Monitoring, Weather Monitoring, Pump Management, and Irrigation Scheduling.
Tracks farm water levels for efficient risk management and alerts.
Measures soil moisture to optimize plant growth and farm efficiency.
Provides weather data for informed crop management decisions.
Enables remote control of pumps to automate farm operations.
Supports real-time irrigation updates via mobile devices.
Investors in Observant
Observant has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Jain Irrigation Systems.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manufacturer and distributor of irrigation equipment | 1963 | jains.com | Jalgaon, India |
Investor details for Observant
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People of Observant
1 people are tracked at Observant (1 in leadership).
| Name | Role | Group |
|---|---|---|
Pasha Greenstein | Managing Director | Leadership |
Complete people profiles for Observant
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Timeline of Observant
2 dated milestones of Observant across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Observant is founded.
- Exit Acquired by Jain Irrigation Systems.
Web traffic of Observant
The website of Observant (observant.net) receives about 5.1K visits a month.
- Monthly visits5.1K
▼ 43.3% vs previous month
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Related news about Observant
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Frequently Asked Questions about Observant
Observant was founded in 2003.
Observant is headquartered in Fitzroy, Australia. It is registered at Fitzroy, Victoria, Australia.
Observant was founded in 2003 in Fitzroy, Australia, within the agriculture technology sector. Web-based software and wireless systems have been developed by the company to enable farmers and land managers to monitor and control infrastructure, including electric fences, irrigation channels, water pumps, and center pivot irrigators. Data is collected from soil moisture sensors, weather stations, and cameras. Cameras and tank level monitoring kits are also produced.
Observant offers Water Level Monitoring, Soil Moisture Monitoring, Weather Monitoring, Pump Management, and Irrigation Scheduling.
Observant has 1 investor. Key investors include Jain Irrigation Systems.
Yes. Observant was acquired by Jain Irrigation Systems in February 2017.

