About Observer
Observer is a Media & Entertainment company based in New York (United States) founded in 2008, and was acquired by Tortoise in December 2024. Observer is recognized as a digital media platform delivering news and insights on global forces shaping business, culture, and lifestyle. It operates on a Advertising Model and Subscription Services model. Observer has completed 1 acquisition, including Bacon's Information. Its website observer.com draws about 590 thousand monthly visits. Observer offers products and services including News and Insights and Newsletters. Its focus areas include Media, Digital Media and Online News. Its legal entity is Observer Media. Its competitors include Axios, Yahoo and HuffPost; 3 of its 3 listed competitors have raised funding.
Company details
Observer is operated as a leading digital media platform focused on delivering news, data, and insights about powerful forces shaping the world. Coverage spans multiple sectors including business, arts, culture, lifestyle, and technology. Content is provided through in-depth articles, interviews, and curated newsletters addressing trends in finance, media, policy, and wealth. Specialized reports on artificial intelligence, real estate, and cultural events are also featured. The platform serves a global audience with a focus on impactful storytelling and analysis across diverse domains.
- Investors
- Investments & Acquisitions
- Acquired byTortoise
(Dec 2024)
Products & Services of Observer
Observer offers a comprehensive portfolio of products and services, including News and Insights and Newsletters.
News and insights on global influential forces are provided.
Curated newsletters on business and culture are delivered weekly.
Investors in Observer
Observer has secured backing from 1 investor. Prominent investors backing the company include Tortoise Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category news is delivered via an online platform. | 2019 | tortoisemedia.com | London, United Kingdom |
Investor details for Observer
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People of Observer
1 people are tracked at Observer (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sophie Calle | Founder And Owner Of Galerie Perrotin | Leadership |
Complete people profiles for Observer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Observer
Observer has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bacon's Information.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Public relations services are provided by Bacon's Information in Chicago. | bacons.com | Chicago, United States | 2000 | Nov 2001 | $90M |
Complete acquisition details for Observer
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- Exports
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Timeline of Observer
3 dated milestones of Observer across 23 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires Bacon's Information.
- Founded Observer is founded.
- Exit Acquired by Tortoise.
Competitors of Observer
Observer has 3 listed competitors in our database, 3 of them funded. They include Axios, Yahoo and HuffPost.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| axios.com | 2016 | Arlington, United States | $30M | 356 | Multi-category news is delivered through an app-based platform. | |
| yahoo.com | 1994 | New York, United States | $6.8M | 4,480 | News, insights, and services are delivered via an online platform. | |
| huffpost.com | 2005 | New York, United States | $37M | Digital news and opinion content are published online by HuffPost. |
Detailed competitors of Observer
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- Full competitor set
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- Competitive positioning
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Web traffic of Observer
The website of Observer (observer.com) receives about 590.1K visits a month and ranks #111,260 among all websites worldwide, #6,263 in News and Media.
- Monthly visits590.1K
▲ 7.5% vs previous month
- Unique visitors353.5K
per month
- Global rank#111,260
among all websites
- Category rank#6,263
News and Media
- Bounce rate58%
- Pages per visit1.6
- Average visit35 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Observer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nymag.com | 100% | 10.5M | #6,328 | View details | |
| nypost.com | 97% | 99.7M | #501 | View details | |
newyorker.com | newyorker.com | 90% | #5,055 | – | |
| nytimes.com | 89% | 695.1M | #71 | View details | |
| villagevoice.com | 86% | 493K | #101,248 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Observer
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- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in DTC Media Innovators
3 companies that operate in the same segment as Observer (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Observer
Complete news archive for Observer
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Observer
Observer was founded in 2008.
Observer is headquartered in New York, United States. It is registered at New York, New York, United States.
Observer is operated as a leading digital media platform focused on delivering news, data, and insights about powerful forces shaping the world. Coverage spans multiple sectors including business, arts, culture, lifestyle, and technology. Content is provided through in-depth articles, interviews, and curated newsletters addressing trends in finance, media, policy, and wealth. Specialized reports on artificial intelligence, real estate, and cultural events are also featured. The platform serves a global audience with a focus on impactful storytelling and analysis across diverse domains.
Observer offers News and Insights and Newsletters.
Observer has made 1 acquisition, including Bacon's Information.
Observer has 1 investor. Key investors include Tortoise Media.
Observer operates through Observer Media.
Yes. Observer was acquired by Tortoise in December 2024.
The website of Observer receives about 590 thousand visits a month and ranks #111,260 among all websites worldwide.