About Obsess
Obsess is a company based in New York (United States) founded in 2017 was acquired by Infinite Reality in January 2025.. Obsess has raised $13.43 million across 4 funding rounds from investors including Techstars, Jump Capital and WXR Fund. Obsess offers products and services including Virtual Stores, Virtual Flagships, Virtual Pop-ups, and Roblox Experiences. Obsess operates in a competitive market with competitors including Marxent, Emperia, Fittingbox, Moltin and Cimagine Media, among others.
- Headquarter New York, United States
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Sectors
RetailTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Obsess, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$13.43 M (USD)
in 4 rounds
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Latest Funding Round
$10 M (USD), Series A
Jun 29, 2021
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Investors
Techstars
& 5 more
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Employee Count
Employee Count
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Acquired by
Infinite Reality
(Jan 23, 2025)
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Products & Services of Obsess
Obsess offers a comprehensive portfolio of products and services, including Virtual Stores, Virtual Flagships, Virtual Pop-ups, and Roblox Experiences. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Interactive 3D shopping experiences for brands and consumers
Immersive virtual environments for brand storytelling
Temporary interactive spaces to extend campaign reach
Gamified shopping in virtual worlds for younger audiences
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Leadership Team
4 people
Software Development Team
2 people
Client Team
2 people
Sales and Marketing
1 people
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Funding Insights of Obsess
Obsess has successfully raised a total of $13.43M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $10.0M
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Series A - Obsess | Valuation | Jump Capital | |
| Oct, 2020 | Amount | Series A - Obsess | Valuation | Jump Capital , WXR Fund |
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| Sep, 2017 | Amount | Seed - Obsess | Valuation | Techstars |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Obsess
Obsess has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Techstars, Jump Capital and WXR Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital and funds of fund firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Investment in spatial computing and female entrepreneurs is facilitated.
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Founded Year | Domain | Location | |
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Early-stage tech-focused VC firm investing in geographies such as the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Obsess
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Obsess
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Obsess Comparisons
Competitors of Obsess
Obsess operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Marxent, Emperia, Fittingbox, Moltin and Cimagine Media, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based virtual trial solutions are offered for home improvement visualization.
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| domain | founded_year | HQ Location |
3D virtual solutions are offered online for fashion businesses.
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| domain | founded_year | HQ Location |
Virtual try-on and 3D solutions are offered for eyewear retailers.
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| domain | founded_year | HQ Location |
Cloud-based online store creation and self-checkout solutions
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| domain | founded_year | HQ Location |
Provider of an AR product visualization platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Obsess
Frequently Asked Questions about Obsess
When was Obsess founded?
Obsess was founded in 2017.
Where is Obsess located?
Obsess is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Obsess a funded company?
Obsess is a funded company, having raised a total of $13.43M across 4 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Jun 01, 2017.
What does Obsess do?
Obsess was founded in 2017 and is headquartered in New York, United States. Operations focus on the retail technology sector, where virtual store solutions are delivered to brands. An AR shopping platform is offered, allowing digital information and media to be accessed alongside in-store merchandising via a mobile app. Content such as videos and product recommendations is supplied, along with metaverse-based storefronts for immersive retail experiences.
Who are the top competitors of Obsess?
Obsess's top competitors include Marxent, Moltin and Fittingbox.
What products or services does Obsess offer?
Obsess offers Virtual Stores, Virtual Flagships, Virtual Pop-ups, and Roblox Experiences.
Who are Obsess's investors?
Obsess has 6 investors. Key investors include Techstars, Jump Capital, WXR Fund, The Venture Reality Fund, and Right Side Capital Management.
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