About Odore
Odore is a Technology company based in London (United Kingdom) founded in 2018 by Armaan Mehta and Karan Gupta. Marketing campaigns are managed via a drag-and-drop platform across channels. Odore has raised $7.55 million across 4 funding rounds from investors including Fuel Ventures, Blackfinch Ventures and SFC Capital. The company has 13 employees. Odore was last valued at $20.75 million in June 2023. Its website odore.com draws about 865 thousand monthly visits. Odore offers products and services including Creator Management Platform, Digital Product Sampling, and Brand Advocacy Program. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Marketing Campaign Management. Its legal entity is ODORE LIMITED.
Company details
Founded in 2018 and based in London, United Kingdom, Odore operates in the marketing technology sector. A platform is provided for designing, editing, and monitoring campaigns through drag-and-drop tools. Products are launched across social media, email, and other channels, with features such as targeting, analytics, integrations, and end-to-end fulfillment supported to facilitate sales and engagement.
- Headquarters London, United Kingdom
- Employees 13
- Founders Armaan Mehta, Karan Gupta
- Stage Minicorn
- SectorsTechnology
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website odore.com
- Social LinkedIn X Facebook Instagram
- Legal Name Odore Limited
- Date of Incorporation 13 Apr, 2017
- Jurisdiction MANCHESTER, ENGLAND
- Total Equity Funding$7.55M (USD)
in 4 rounds
- Latest Funding Round$5M (USD), Seed
Jun 2023
- InvestorsFuel Ventures
& 4 more
- Employee Count13
Products & Services of Odore
Odore offers a comprehensive portfolio of products and services, including Creator Management Platform, Digital Product Sampling, and Brand Advocacy Program.
Tool for recruiting and managing creators to drive brand engagement.
Platform for targeted product sampling and customer acquisition campaigns.
System to turn creators into long-term brand advocates and generate content.
Funding Insights of Odore
Odore has successfully raised a total of $7.55M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $5 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.55M
- Total Rounds 4
- Last Round Seed — $5M
- First Round $215,631
(Mar 2020)
- Investors Count 5
All 4 funding rounds of Odore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $5M | Seed | $20.75M | Fuel Ventures | |
| Dec 2021 | $1.42M | Seed | $14.87M | Blackfinch Ventures | |
| Jan 2021 | $922,656 | Seed | $••••• | SFC Capital | |
| Mar 2020 | $215,631 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2023 | $20.75M | •••••••• |
| Dec 2021 | $14.87M | •••••••• |
| Jan 2021 | $••••• | •••••••• |
Full valuation and stage history of Odore
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $20.75M (Jun 2023). 5 investors in total: 4 institutional and 1 angel.
Investors in Odore
Odore has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fuel Ventures, Blackfinch Ventures and SFC Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this venture capital firm. | 2014 | fuel.ventures | London, United Kingdom | |
Introductions between investors and early-stage companies are facilitated for funding. | sfccapital.com | Northwich, United Kingdom | ||
Seed-focused venture capital firm investing in tech startups | rlc.ventures | London, United Kingdom | ||
Blackfinch Ventures is focused on investing in innovative technology firms. | blackfinch.ventures | Gloucester, United Kingdom | ||
AE Alister Esam | Indian angel investor, tech enthusiast, and startup mentor | unknown_d0dab6cd41c24ba98 |
Investor details for Odore
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People of Odore
18 people are tracked at Odore (3 in leadership, 15 in team); the tracked headcount is 13.
| Name | Role | Group |
|---|---|---|
Armaan Mehta | Co-Founder | Leadership |
Karan Gupta | Co-Founder | Leadership |
Lee Bailey | Commercial Director | Leadership |
James Chan | Strategy & Operations Senior Manager | Team |
Christina Tsegenko | Delivery Manager | Team |
Daisy Smail | Partnerships Manager | Team |
Vitali Herasymenko | Front-end Engineer | Team |
Sophie Sherley-Dale | Strategic Accounts and Partnerships | Team |
Storm Smith | Senior Account Manager | Team |
Zara Ahmed | Senior Account Manager | Team |
Solomiia Shcherbii | Business Analyst | Team |
Юлiя Хiмiй | Quality Assurance Team Lead | Team |
Віталій Герасименко | React Developer | Team |
Ivan Fenchyn | Senior Javascript Developer / React Engineer | Team |
Zara A. | Customer Success Manager, EMEA Lead | Team |
Juliya Khimiy | QA Engineer | Team |
Sergii Kocherev | FE Team Lead/ FE Architect | Team |
Nikola Pavlović | Senior Frontend Developer | Team |
Complete people profiles for Odore
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Odore
4 dated milestones of Odore across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Odore is founded.
- Funding First funding round of $216K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $5.0M.
Web traffic of Odore
The website of Odore (odore.com) receives about 865.5K visits a month and ranks #58,085 among all websites worldwide, #2,875 in Beauty and Cosmetics.
- Monthly visits865.5K
▼ 22.8% vs previous month
- Unique visitors559.8K
per month
- Global rank#58,085
among all websites
- Category rank#2,875
Lifestyle · Beauty and Cosmetics
- Bounce rate61%
- Pages per visit1.8
- Average visit1 min 01 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Odore. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| personalcareinsights.com | 100% | #650,773 | View details | ||
desireedesign.co.uk | desireedesign.co.uk | 75% | #2,482,024 | – | |
| beautymatter.com | 74% | #282,709 | View details | ||
laroche-posay.us | laroche-posay.us | 62% | #37,640 | – | |
magicfreebiesuk.co.uk | magicfreebiesuk.co.uk | 34% | #86,499 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Odore
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Frequently Asked Questions about Odore
Odore was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Odore is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Odore is a funded company, having raised a total of $7.55M across 4 funding rounds to date. The company's 1st funding round was a Seed of $215.63K, raised on Mar 2020.
Odore has 13 employees.
Founded in 2018 and based in London, United Kingdom, Odore operates in the marketing technology sector. A platform is provided for designing, editing, and monitoring campaigns through drag-and-drop tools. Products are launched across social media, email, and other channels, with features such as targeting, analytics, integrations, and end-to-end fulfillment supported to facilitate sales and engagement.
Odore offers Creator Management Platform, Digital Product Sampling, and Brand Advocacy Program.
Odore has 5 investors. Key investors include Fuel Ventures, Blackfinch Ventures, SFC Capital, Alister Esam, and RLC Ventures.
The valuation of Odore is $20.75M as of Jun 2023.
Odore operates through Odore Limited.
The website of Odore receives about 865 thousand visits a month and ranks #58,085 among all websites worldwide.