About oka.com
oka.com is a company based in London (United Kingdom) founded in 1999 by Annabel Astor, Lucinda Waterhouse, and Sue Jones, and was acquired by Investindustrial in January 2018. Luxury home furnishings and accessories are retailed by Oka.com. oka.com has completed 1 acquisition, including Wisteria. Its chief executive, as recorded, is Annabel Astor. Its website oka.com draws about 443 thousand monthly visits. Its legal entity is OKA Direct Limited.
Company details
Oka.com was founded in 1999 in London, United Kingdom, as a retailer in the luxury home furnishings sector. Furniture such as sofas, armchairs, dining tables, and beds is offered, alongside homeware including textiles, lighting, tableware, and decorative items. Interior design services and bespoke upholstery tailoring are provided. Products are sourced from global suppliers with a focus on craftsmanship and design. A substantial range is available for online purchase.
- Headquarters London, United Kingdom
- Founders Annabel Astor, Lucinda Waterhouse, Sue Jones
- Stage Acquired
- Website category Home and Garden · Furniture
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website oka.com
- Social LinkedIn X Facebook Instagram
- Acquired by Investindustrial (Jan 2018)
- Legal Name Oka Direct Limited
- Investors
- Investments & Acquisitions
- Acquired byInvestindustrial
(Jan 2018)
Investors in oka.com
oka.com has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Investindustrial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted by this private equity investment firm. | investindustrial.com | Shanghai, China |
Investor details for oka.com
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People of oka.com
3 people are tracked at oka.com (3 in leadership).
| Name | Role | Group |
|---|---|---|
Annabel Astor | Co-Founder & CEO | Leadership |
Lucinda Waterhouse | Co-Founder | Leadership |
Sue Jones | Co-Founder & Director | Leadership |
Complete people profiles for oka.com
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Investments & Acquisitions by oka.com
oka.com has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Wisteria.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category home products are provided via an internet-first platform. | wisteria.com | Smyrna, United States | 2000 | Sep 2018 | β’β’β’β’ |
Complete acquisition details for oka.com
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Timeline of oka.com
3 dated milestones of oka.com across 19 years, from founding to its latest funding, stage changes and deals.
- Founded oka.com is founded.
- Exit Acquired by Investindustrial.
- Acquisition Acquires Wisteria.
Web traffic of oka.com
The website of oka.com (oka.com) receives about 443K visits a month and ranks #89,569 among all websites worldwide, #1,140 in Furniture.
- Monthly visits443K
▼ 14% vs previous month
- Unique visitors183.1K
per month
- Global rank#89,569
among all websites
- Category rank#1,140
Home and Garden · Furniture
- Bounce rate51%
- Pages per visit3.4
- Average visit2 min 43 sec
- DevicesDesktop 21% Β· Mobile 79%
Websites whose visitors overlap most with oka.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| grahamandgreen.co.uk | 100% | 324.1K | #110,913 | View details | |
westelm.co.uk | westelm.co.uk | 92% | #98,453 | β | |
heals.com | heals.com | 90% | #69,220 | β | |
| cotswoldco.com | 90% | 1.4M | #49,574 | View details | |
| andrewmartin.co.uk | 89% | 73K | #419,777 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
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Related news about Oka.Com
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Frequently Asked Questions about oka.com
oka.com was founded in 1999.
oka.com is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Annabel Astor is the CEO of oka.com, as recorded in our data. They have also founded this company.
Oka.com was founded in 1999 in London, United Kingdom, as a retailer in the luxury home furnishings sector. Furniture such as sofas, armchairs, dining tables, and beds is offered, alongside homeware including textiles, lighting, tableware, and decorative items. Interior design services and bespoke upholstery tailoring are provided. Products are sourced from global suppliers with a focus on craftsmanship and design. A substantial range is available for online purchase.
oka.com has made 1 acquisition, including Wisteria.
oka.com has 1 investor. Key investors include Investindustrial.
oka.com operates through Oka Direct Limited.
Yes. oka.com was acquired by Investindustrial in January 2018.
The website of oka.com receives about 443 thousand visits a month and ranks #89,569 among all websites worldwide.

