About Olaplex
Olaplex is a publicly listed company based in Santa Barbara (United States) founded in 2014 by Craig Hawker and Eric Pressly, and was acquired by Henkel in March 2026. Brand of hair care products. The company has 231 employees. Its chief executive, as recorded, is JuE Wong. Its website olaplex.com draws about 790 thousand monthly visits. Olaplex offers products and services including Shampoos, Conditioners, Treatments, and Stylers. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Shampoos & Conditioners.
Company details
Olaplex was founded in 2014 in Santa Barbara, United States, as a brand focused on hair care within the beauty sector. A variety of products, such as shampoos and conditioners, is provided to address hair repair and maintenance. Sales are conducted through an online store based in the US, with global distribution handled via partnered online and offline retailers. Operations emphasize accessibility for consumers worldwide.
- Headquarters Santa Barbara, United States
- Employees 231
- Founders Craig Hawker, Eric Pressly
- Stage Public
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website olaplex.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Advent International (Nov 2019)
- Legal Name Olaplex Holdings, Inc.
Products & Services of Olaplex
Olaplex offers a comprehensive portfolio of products and services, including Shampoos, Conditioners, Treatments, and Stylers.
Cleans and maintains hair health using bond-building technology.
Moisturizes and repairs hair for improved strength and shine.
Targets damaged hair at a molecular level for restoration.
Enhances hair smoothness and frizz control for daily use.
Apps and channels of Olaplex
its YouTube channel OLAPLEX has 52.6K subscribers and 30 videos.
Videos from Olaplex
The most watched videos on Olaplex's YouTube channel, OLAPLEX (52.6K subscribers). Click a video to play it here.
More on OLAPLEX.
Investors in Olaplex
Olaplex has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Henkel and Advent International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | adventinternational.com | Sao Paulo, Brazil | ||
Henkel is recognized as a global leader in adhesives and consumer brands. | 1876 | henkel.com | Dusseldorf, Germany |
Investor details for Olaplex
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People of Olaplex
100 people are tracked at Olaplex (44 in leadership, 56 in team); the tracked headcount is 231.
| Name | Role | Group |
|---|---|---|
Craig Hawker | Co-Founder | Leadership |
Eric Pressly | Co-Founder | Leadership |
JuE Wong | CEO | Leadership |
Michael Quinn | Treasurer And Vice President, SEC Reporting & Technical Accounting | Leadership |
Brian Swab | Director And Business Solutions Leader, Supply Chain / Operations | Leadership |
Andrea Jia Yin Rettig | Creative Director | Leadership |
Minajiah Scott, PMP | Creative Director | Leadership |
Colleen Martorano | Vice President Education | Leadership |
Emily Gerstell | Chief Of Staff | Leadership |
Gajan Haas | Sr. Director Of Research & Development | Leadership |
Trisha Fox | Chief People Officer | Leadership |
Catherine Dunleavy | COO & CFO | Leadership |
Aubrey Schutté | Marketing Director, North America | Leadership |
Lisa Bobroff | VP Global Communications and Consumer Engagement | Leadership |
Allee Goldberg | Director, Global Integrated Marketing | Leadership |
Melinda Rolando | Director Operational Accounting | Leadership |
Kyung-Ah Son | Director, Creative | Leadership |
Shashank Rustagi | Channel Partner | Leadership |
Paxton Higgins | Director, Global Digital Marketing And Media | Leadership |
Angelina Hunt | Vice President, Regulatory And Safety | Leadership |
80 more people are available in the full profile.
Complete people profiles for Olaplex
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IPO & Listings of Olaplex
Olaplex is a publicly listed company on the NASDAQ with ticker symbol OLPX in USA, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date30 Sep 2021
- Listed onNASDAQ: OLPX
- Listed entityOlaplex Holdings, Inc.
- Exchange sectorConsumer non-durables
- ISINUS6793691089
- Share price$2.04 (-0.25% on the day) · 2026-05-11
- Market capitalisation$1.37B
- EPS (diluted, trailing year)$-0.01
- Volume (last session)1,977,814
- Analyst consensusNeutral
Financials of Olaplex
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2024 | $422.7M | $19.5M | $120.4M |
| 2023 | $458.3M | $61.6M | $158.5M |
| 2022 | $704.3M | $244.1M | $413.5M |
| 2021 | $598.4M | $220.8M | $405.8M |
Detailed financial statements for Olaplex
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Timeline of Olaplex
4 dated milestones of Olaplex across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Olaplex is founded.
- Exit Acquired by Advent International.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Henkel.
Web traffic of Olaplex
The website of Olaplex (olaplex.com) receives about 790.2K visits a month and ranks #41,743 among all websites worldwide, #2,024 in Beauty and Cosmetics.
- Monthly visits790.2K
▼ 33.5% vs previous month
- Unique visitors580.4K
per month
- Global rank#41,743
among all websites
- Category rank#2,024
Lifestyle · Beauty and Cosmetics
- Bounce rate46%
- Pages per visit3.6
- Average visit1 min 51 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Olaplex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| ulta.com | 99% | 47.7M | #504 | View details | |
unitedsalonsupplies.com | unitedsalonsupplies.com | 92% | #680,831 | – | |
ozhairandbeauty.com | ozhairandbeauty.com | 90% | #65,505 | – | |
| adorebeauty.com.au | 90% | 2M | #18,004 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Olaplex
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Olaplex (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Olaplex
Complete news archive for Olaplex
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Frequently Asked Questions about Olaplex
Olaplex was founded in 2014.
Olaplex is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
JuE Wong is the CEO of Olaplex, as recorded in our data.
Olaplex has 231 employees.
Annual revenue of Olaplex is $422.67M as on Dec 31, 2024.
Olaplex was founded in 2014 in Santa Barbara, United States, as a brand focused on hair care within the beauty sector. A variety of products, such as shampoos and conditioners, is provided to address hair repair and maintenance. Sales are conducted through an online store based in the US, with global distribution handled via partnered online and offline retailers. Operations emphasize accessibility for consumers worldwide.
Olaplex offers Shampoos, Conditioners, Treatments, and Stylers.
Yes, Olaplex is publicly traded on NASDAQ under the ticker symbol OLPX.
Olaplex has 2 investors. Key investors include Henkel, and Advent International.
Yes. Olaplex was acquired by Advent International in November 2019.
The website of Olaplex receives about 790 thousand visits a month and ranks #41,743 among all websites worldwide.