About Ole Smoky
Ole Smoky is a Consumer company based in Gatlinburg (United States) founded in 2010, and was acquired by Apax in February 2022. Whiskey brands are produced and distributed by Ole Smoky. Its website olesmoky.com draws about 136 thousand monthly visits. Ole Smoky offers products and services including Moonshine, Whiskey, Canned Cocktails, and Merchandise. Its focus areas include Food and Agriculture, Alcoholic Beverage Products, Spirits and Whiskey. Its legal entity is Ole Smoky Distillery, LLC. Its competitors include Constellation Brands, Brown-Forman and Q Mixers; 1 of its 3 listed competitors has raised funding.
Company details
Ole Smoky was established in 2010 in Gatlinburg, United States, as a whiskey brand within the alcohol industry. Distillation and production of various whiskey varieties are handled at facilities in the region, with distribution occurring nationwide through retail and online channels via olesmoky.com. Operations emphasize traditional moonshine-style whiskeys, catering to consumers in the spirits sector across the U.S. geography.
- InvestorsApax Partners
& 2 more
- Acquired byApax
(Feb 2022)
Products & Services of Ole Smoky
Ole Smoky offers a comprehensive portfolio of products and services, including Moonshine, Whiskey, Canned Cocktails, and Merchandise.
Flavored moonshine beverages made from traditional recipes.
Varied whiskey flavors including cream and fruit-infused options.
Pre-mixed cocktails using real moonshine ingredients.
Apparel and items related to distillery experiences.
Apps and channels of Ole Smoky
its YouTube channel Ole Smoky Distillery has 5.91K subscribers and 30 videos.
Videos from Ole Smoky
The most watched videos on Ole Smoky's YouTube channel, Ole Smoky Distillery (5.91K subscribers). Click a video to play it here.
More on Ole Smoky Distillery.
Funding Insights of Ole Smoky
- Total Rounds 3
- Investors Count 2
All 3 funding rounds of Ole Smoky with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | Seed | – | – | ||
| Nov 2013 | Seed | – | – | ||
| Nov 2013 | Unspecified | – | – |
3 investors in total: 3 institutional.
Investors in Ole Smoky
Ole Smoky has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Apax Partners, Patricof Co and Centerview Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward professional athletes. | pco.com | New York, United States | ||
Private investment firm providing capital and expertise to high-potential companies in technology and consumer sectors. | centerviewcapital.com | |||
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China |
Investor details for Ole Smoky
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Ole Smoky
1 people are tracked at Ole Smoky (1 in leadership).
| Name | Role | Group |
|---|---|---|
J. Robert Hall | CEO | Leadership |
Complete people profiles for Ole Smoky
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Ole Smoky
4 dated milestones of Ole Smoky across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Ole Smoky is founded.
- Funding First funding round.
- Exit Acquired by Apax.
- Funding Latest funding round, Seed,.
Competitors of Ole Smoky
Ole Smoky has 3 listed competitors in our database, 1 of them funded. They include Constellation Brands, Brown-Forman and Q Mixers.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cbrands.com | 1945 | Altoona, United States | 10,700 | Multi-category alcoholic beverage company | ||
| brown-forman.com | 1870 | Louisville, United States | 442 | Alcoholic beverages are manufactured and marketed worldwide by Brown-Forman. | ||
| qmixers.com | 2006 | Brooklyn, United States | $68.68M | Brand of alcoholic beverages |
Detailed competitors of Ole Smoky
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Ole Smoky
The website of Ole Smoky (olesmoky.com) receives about 135.6K visits a month and ranks #208,993 among all websites worldwide, #6,817 in Beverages.
- Monthly visits135.6K
▼ 26.8% vs previous month
- Unique visitors117.4K
per month
- Global rank#208,993
among all websites
- Category rank#6,817
Food and Drink · Beverages
- Bounce rate50%
- Pages per visit2.9
- Average visit1 min 21 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Ole Smoky. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
clawhammersupply.com | clawhammersupply.com | 100% | #410,046 | – | |
internetwines.com | internetwines.com | 93% | #473,197 | – | |
| crownwineandspirits.com | 92% | #3,086,395 | View details | ||
| bevmo.com | 86% | 757.1K | #39,548 | View details | |
topshelfwineandspirits.com | topshelfwineandspirits.com | 82% | #729,033 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ole Smoky
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Ole Smoky
Complete news archive for Ole Smoky
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Ole Smoky
Ole Smoky was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Ole Smoky is headquartered in Gatlinburg, United States. It is registered at Gatlinburg, Tennessee, United States.
Ole Smoky was established in 2010 in Gatlinburg, United States, as a whiskey brand within the alcohol industry. Distillation and production of various whiskey varieties are handled at facilities in the region, with distribution occurring nationwide through retail and online channels via olesmoky.com. Operations emphasize traditional moonshine-style whiskeys, catering to consumers in the spirits sector across the U.S. geography.
Ole Smoky's top competitors include Brown-Forman, Constellation Brands and Q Mixers.
Ole Smoky offers Moonshine, Whiskey, Canned Cocktails, and Merchandise.
Ole Smoky has 3 investors. Key investors include Apax Partners, Patricof Co, and Centerview Capital.
Ole Smoky operates through Ole Smoky Distillery, Llc.
Yes. Ole Smoky was acquired by Apax in February 2022.
The website of Ole Smoky receives about 136 thousand visits a month and ranks #208,993 among all websites worldwide.