About Once Upon
Once Upon is a Media & Entertainment company based in Skelleftea (Sweden) founded in 2016 by Lina Andersson and Johan Schiller. Photo books are created and customized via a mobile app. Once Upon has raised $1.73 million across 1 funding round from investors including Spintop Ventures. Its website onceupon.photo draws about 170 thousand monthly visits. Once Upon offers products and services including Photo Books, Photo Prints, and Gifts. Its focus areas include Consumer, Online Photos, Printing and Tech-Enabled Service. Its legal entity is Once Upon Publishing AB.
Company details
Once Upon was founded in 2016 in Skelleftea, Sweden, as a mobile application in the digital publishing sector. The app enables photo stories to be assembled by incorporating text and images into customizable books. Sequences of photos and various designs can be adjusted by users. Physical photo books are ordered directly through the platform, with availability on iOS and Android devices.
- Headquarters Skelleftea, Sweden
- Founders Lina Andersson, Johan Schiller
- SectorsMedia & Entertainment
- Website category Lifestyle · Fashion and Apparel
- Website onceupon.photo
- Social LinkedIn Facebook Instagram
- Legal Name Once Upon Publishing Ab
- Total Equity Funding$1.73M (USD)
in 1 rounds
- Latest Funding Round$1.73M (USD), Seed
Jun 2019
- Investors
Products & Services of Once Upon
Once Upon offers a comprehensive portfolio of products and services, including Photo Books, Photo Prints, and Gifts.
App-based tool for creating and ordering custom photo books from phone photos.
Service for producing personalized photo prints via mobile app.
Customized gifts like cards and items made from user photos.
Funding Insights of Once Upon
Once Upon has successfully raised a total of $1.73M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.73 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.73M
- Total Rounds 1
- Last Round Seed — $1.73M
- First Round $1.73M
(Jun 2019)
- Investors Count 1
All 1 funding rounds of Once Upon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $1.73M | Seed | – | Spintop Ventures | – |
1 investors in total: 1 institutional.
Investors in Once Upon
Once Upon has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Spintop Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage software technology companies. | spintopventures.com | Malmo, Sweden |
Investor details for Once Upon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Once Upon
22 people are tracked at Once Upon (12 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Lina Andersson | Co-Founder | Leadership |
Johan Schiller | Co-Founder | Leadership |
Linus Westin | Chief Financial Officer | Leadership |
Jenny Falk | Talent Partner | Leadership |
Hans Eklund | CTO | Leadership |
Sophie Albrecht | Head Of Data & Insights | Leadership |
Linus Nilsson | Chief Product Officer & Co-founder | Leadership |
Lina Öberg | Art Director | Leadership |
Sofia Emthén | Head Of Brand | Leadership |
Antonia Stubbe-Pettersson | Head Of Communications | Leadership |
Frida Rindevall | Head Of Lifecycle | Leadership |
Charlotta Havh | Art Director | Leadership |
Andreas Alvarsson | Full Stack Developer | Team |
Daniel Sandström | Developer Team Lead | Team |
Marcus Fahlgren | Controller | Team |
Jacob Wiström | Investment Lead | Team |
Mikael Bergh | Senior Software Developer | Team |
Carro Levy | PR & Partnership Team Lead | Team |
Henrik Fridström | Product Owner & SEO Manager På Once Upon Publishing AB | Team |
Moni Velichkova | Performance Marketer | Team |
2 more people are available in the full profile.
Complete people profiles for Once Upon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Once Upon
2 dated milestones of Once Upon across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Once Upon is founded.
- Funding First funding round of $1.7M.
Web traffic of Once Upon
The website of Once Upon (onceupon.photo) receives about 169.8K visits a month and ranks #175,270 among all websites worldwide, #9,177 in Fashion and Apparel.
- Monthly visits169.8K
▼ 12.3% vs previous month
- Unique visitors79.3K
per month
- Global rank#175,270
among all websites
- Category rank#9,177
Lifestyle · Fashion and Apparel
- Bounce rate45%
- Pages per visit4.6
- Average visit2 min 18 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Once Upon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cewe.se | cewe.se | 100% | #606,519 | – | |
pixoryofficial.com | pixoryofficial.com | 99% | #72,726 | – | |
bindewerk.de | bindewerk.de | 98% | #1,347,792 | – | |
pixum.se | pixum.se | 98% | #773,885 | – | |
wanapix.es | wanapix.es | 90% | #216,478 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Once Upon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Once Upon
Once Upon was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Once Upon is headquartered in Skelleftea, Sweden. It is registered at Skelleftea, Vasterbotten, Sweden.
Once Upon is a funded company, having raised a total of $1.73M across 1 funding round to date. The company's 1st funding round was a Seed of $1.73M, raised on Jun 2019.
Once Upon was founded in 2016 in Skelleftea, Sweden, as a mobile application in the digital publishing sector. The app enables photo stories to be assembled by incorporating text and images into customizable books. Sequences of photos and various designs can be adjusted by users. Physical photo books are ordered directly through the platform, with availability on iOS and Android devices.
Once Upon offers Photo Books, Photo Prints, and Gifts.
Once Upon has 1 investor. Key investors include Spintop Ventures.
Once Upon operates through Once Upon Publishing Ab.
The website of Once Upon receives about 170 thousand visits a month and ranks #175,270 among all websites worldwide.