About ONE Brands
ONE Brands is a Consumer company based in Denver (United States) founded in 2004 by Ron McAfee, and was acquired by The Hershey Company in August 2019. Protein bar brand. Its chief executive, as recorded, is Ron McAfee. Its website one1brands.com draws about 20 thousand monthly visits. ONE Brands offers products and services including Peanut Butter Lovers Bar, Cookies ‘N’ Creme Bar, Maple Glazed Doughnut Bar, Birthday Cake Bar, and Chocolate Chip Cookie Dough Bar. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is The Hershey Company. Its competitors include Bobo’s Oat Bars, Clio Snacks and Honey Mama's; 3 of its 3 listed competitors have raised funding.
Company details
ONE Brands was founded in 2004 and is headquartered in Denver, United States. The company operates in the protein bar sector, offering products in flavors such as almond bliss, birthday cake, chocolate chip cookie dough, maple glazed, and peanut butter pie. Distribution occurs primarily through online channels in the US, with Ron McAfee serving as founder and co-CEO.
- Headquarters Denver, United States
- Founders Ron McAfee
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website one1brands.com
- Social LinkedIn X Facebook Instagram
- Acquired by The Hershey Company (Aug 2019)
- Legal Name The Hershey Company
- InvestorsThe Hershey Company
& 1 more
- Acquired byThe Hershey Company
(Aug 2019)
Products & Services of ONE Brands
ONE Brands offers a comprehensive portfolio of products and services, including Peanut Butter Lovers Bar, Cookies ‘N’ Creme Bar, Maple Glazed Doughnut Bar, Birthday Cake Bar, and Chocolate Chip Cookie Dough Bar.
High-protein bar with peanut butter flavor for energy and nutrition.
Low-sugar bar offering cookies and cream taste for daily snacking.
Protein-rich bar with maple flavor for convenient healthy eating.
Gluten-free bar mimicking birthday cake for fun, nutritious treats.
Bar with chocolate chips providing protein for on-the-go consumers.
Funding Insights of ONE Brands
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of ONE Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in ONE Brands
ONE Brands has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include The Hershey Company and CAVU Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in consumer brands are made through VC and PE. | cavuconsumer.com | New York, United States | ||
Confectionery products including chocolates and snacks are manufactured and distributed. | 1894 | thehersheycompany.com | Hershey, United States |
Investor details for ONE Brands
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People of ONE Brands
7 people are tracked at ONE Brands (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Ron McAfee | Founder & Co-CEO | Leadership |
Robert Delgado | VP Of Sales | Leadership |
Elaine Powell | Sr. Director Of Sales Services | Leadership |
Peter Burns | President/CEO | Leadership |
Jonathan Searle | Head Of Ecommerce And OMNI | Leadership |
Elias Lagesse | Regional Manager East - Grocery - One Brands | Team |
Alykai Comstock | Senior Graphic Designer | Team |
Complete people profiles for ONE Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of ONE Brands
3 dated milestones of ONE Brands across 15 years, from founding to its latest funding, stage changes and deals.
- Founded ONE Brands is founded.
- Funding First funding round.
- Exit Acquired by The Hershey Company.
Competitors of ONE Brands
ONE Brands has 3 listed competitors in our database, 3 of them funded. They include Bobo’s Oat Bars, Clio Snacks and Honey Mama's.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eatbobos.com | 2005 | Boulder, United States | $13.5M | 14 | Vegan hand-baked granola bars are produced and distributed nationwide. | |
| cliosnacks.com | 2015 | Roselle Park, United States | $35.81M | Gluten-free snack bars in various flavors are produced and sold. | ||
| honeymamas.com | 2012 | Portland, United States | $19.33M | Honey-cocoa bars are produced and marketed using natural ingredients. |
Detailed competitors of ONE Brands
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Web traffic of ONE Brands
The website of ONE Brands (one1brands.com) receives about 20.4K visits a month.
- Monthly visits20.4K
▲ 52.2% vs previous month
Websites whose visitors overlap most with ONE Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
btrnation.com | btrnation.com | 100% | #1,493,727 | – | |
shop.hersheys.com | shop.hersheys.com | 62% | #176,321 | – | |
shop.rxbar.com | shop.rxbar.com | 56% | #944,929 | – |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as ONE Brands (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about One Brands
Complete news archive for ONE Brands
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Frequently Asked Questions about ONE Brands
ONE Brands was founded in 2004 and raised its 1st funding round 13 years after it was founded.
ONE Brands is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Ron McAfee is the CEO of ONE Brands, as recorded in our data. They have also founded this company.
ONE Brands was founded in 2004 and is headquartered in Denver, United States. The company operates in the protein bar sector, offering products in flavors such as almond bliss, birthday cake, chocolate chip cookie dough, maple glazed, and peanut butter pie. Distribution occurs primarily through online channels in the US, with Ron McAfee serving as founder and co-CEO.
ONE Brands's top competitors include Bobo’s Oat Bars, Clio Snacks and Honey Mama's.
ONE Brands offers Peanut Butter Lovers Bar, Cookies ‘N’ Creme Bar, Maple Glazed Doughnut Bar, Birthday Cake Bar, and Chocolate Chip Cookie Dough Bar.
ONE Brands has 2 investors. Key investors include The Hershey Company, and CAVU Consumer Partners.
ONE Brands operates through The Hershey Company.
Yes. ONE Brands was acquired by The Hershey Company in August 2019.