About OnGoody
OnGoody is a Retail company based in New York (United States) founded in 2020 by Mark Bao and Edward Lando. Gifts are delivered via text messages through an online platform. OnGoody has raised $32.1 million across 3 funding rounds from investors including SoftBank Latin America Fund, NEA and David Solomon. Its chief executive, as recorded, is Edward Lando. Its website ongoody.com draws about 305 thousand monthly visits. Its focus areas include Consumer, Online Gifting, Ecommerce and Horizontal.
Company details
Founded in 2020 and based in New York, United States, Goody operates as an online gifting platform in the e-commerce sector. Gifts are sent by users through text messages, with recipients receiving notifications that include the gift details, a card, and a personal message. Addresses are provided by recipients to facilitate shipping upon acceptance. Payments are processed after receipt confirmation. A mobile application is supported for iOS and Android devices.
- Headquarters New York, United States
- Founders Mark Bao, Edward Lando
- SectorsRetail
- Website category Business and Consumer Services · Business Services
- Website ongoody.com
- Total Equity Funding$32.1M (USD)
in 3 rounds
- Latest Funding Round$15M (USD), Series A
Nov 2021
- InvestorsSoftBank Latin America Fund
& 10 more
Funding Insights of OnGoody
OnGoody has successfully raised a total of $32.1M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32.1M
- Total Rounds 3
- Last Round Series A — $15M
- First Round $4M
(Feb 2021)
- Investors Count 11
All 3 funding rounds of OnGoody with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $15M | Series A | – | SoftBank Latin America Fund | – |
| May 2021 | $13.1M | Series A | – | New Enterprise Associates | |
| Feb 2021 | $4M | Seed | – | Quiet Capital, Index Ventures |
11 investors in total: 6 institutional and 5 angel.
Investors in OnGoody
OnGoody has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include SoftBank Latin America Fund, NEA and David Solomon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in multiple sectors by the fund. | latinamericafund.com | Miami, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Investments are managed by Quiet Capital in New York. | quiet.com | New York, United States | ||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Early-stage investments and venture studio services are provided by Pareto Holdings. | pareto20.com | Miami, United States | ||
Early-stage investments in finance and financial services are targeted. | 3kvc.com | New York, United States | ||
DS David Solomon | Indian angel investor with focus on early-stage tech startups. | unknown_5a4dbc18435b401da | ||
SB Scott Bellsky | unknown_4740d9fd71214914b | |||
AA Amber Atherton | British entrepreneur, angel investor, and reality TV star based in India. | unknown_170572517d354277a | ||
FE Fred Ehrsam | Co-founder of Coinbase, Paradigm, early crypto investor, influential in blockchain | unknown_cabea8dd47ee4c86b |
Investor details for OnGoody
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of OnGoody
20 people are tracked at OnGoody (11 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Mark Bao | Co-Founder & CTO | Leadership |
Edward Lando | Co-Founder & CEO | Leadership |
Katy Carrigan | CEO | Leadership |
Sherine Rahimi Milinovich | VP, Sales | Leadership |
Oliver Citrin | Chief Business Officer | Leadership |
Sree Kolli | VP, Operations & Advisor | Leadership |
Melanie Miracolo | Head of Merchandising | Leadership |
Nicholas Teddy | Head of Growth | Leadership |
Mohammad Alzaman | Head Of Finance & Accounting | Leadership |
Kelsey Mead | Director Of Sales Operations | Leadership |
Lauren Haber | Director Of Partnerships | Leadership |
Aaron Harpole | Staff Software Engineer | Team |
Ruven Chu | Staff Software Engineer | Team |
Ilan Goldman | Senior Software Engineer | Team |
Terri Linthicum | Inside Sales Representative | Team |
Rosario Bollotta | Inside Sales | Team |
Grayson O’Brien | Account Executive | Team |
Jim Pfieffer | Senior Account Executive | Team |
Anita Szeto | Account Executive | Team |
Haviv Zahav | Partnerships | Team |
Complete people profiles for OnGoody
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of OnGoody
3 dated milestones of OnGoody across 1 years, from founding to its latest funding, stage changes and deals.
- Founded OnGoody is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series A, of $15.0M.
Web traffic of OnGoody
The website of OnGoody (ongoody.com) receives about 304.6K visits a month and ranks #57,725 among all websites worldwide, #1,472 in Business Services.
- Monthly visits304.6K
▼ 47.2% vs previous month
- Unique visitors210.6K
per month
- Global rank#57,725
among all websites
- Category rank#1,472
Business and Consumer Services · Business Services
- Bounce rate36%
- Pages per visit8.2
- Average visit5 min 04 sec
- DevicesDesktop 63% · Mobile 37%
Websites whose visitors overlap most with OnGoody. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gifted.co | 100% | 60.3K | #474,623 | View details | |
giveswagger.com | giveswagger.com | 98% | #806,708 | – | |
| tremendous.com | 97% | 15.5M | #3,936 | View details | |
| bamko.net | 96% | 13.3K | #1,736,479 | View details | |
| boxgenie.com | 94% | #573,377 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for OnGoody
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Stationery, Gifting & Handicrafts E-Commerce
3 companies that operate in the same segment as OnGoody (Stationery, Gifting & Handicrafts E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | 355 | ||
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | 101 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Ongoody
Complete news archive for OnGoody
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about OnGoody
OnGoody was founded in 2020 and raised its 1st funding round 1 year after it was founded.
OnGoody is headquartered in New York, United States. It is registered at New York, New York, United States.
Edward Lando is the CEO of OnGoody, as recorded in our data. They have also founded this company.
OnGoody is a funded company, having raised a total of $32.1M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Feb 2021.
Founded in 2020 and based in New York, United States, Goody operates as an online gifting platform in the e-commerce sector. Gifts are sent by users through text messages, with recipients receiving notifications that include the gift details, a card, and a personal message. Addresses are provided by recipients to facilitate shipping upon acceptance. Payments are processed after receipt confirmation. A mobile application is supported for iOS and Android devices.
OnGoody has 11 investors. Key investors include SoftBank Latin America Fund, NEA, David Solomon, Scott Bellsky, and Amber Atherton.
The website of OnGoody receives about 305 thousand visits a month and ranks #57,725 among all websites worldwide.