About Oorjaa
Oorjaa is a company based in Bengaluru (India) founded in 2012. It operates as a Direct-to-Consumer (D2C). Oorjaa has raised $2.16 million across 4 funding rounds from investors including Prashanth Prakash, Samatha Shetty and Gaurav Rai. The company has 28 employees. Oorjaa offers products and services including Pendant Lamps, Floor Lamps, Wall Lamps, and Table Lamps.
- Annual Revenue₹25.34 Cr
FY 2024 · +12% YoY
- Net Profit₹21.3 Lakh
FY 2024 · 1% margin
- EBITDA₹1.76 Cr
FY 2024 · 7% margin
- Total Equity Funding$2.16M (USD)
in 4 rounds
- Latest Funding Round$1.01M (USD), Series A
Aug 2026
- InvestorsEquentis Wealth Advisory Services
& 4 more
- Employee Count28
Associated legal entities of Oorjaa
Oorjaa operates through Purple Turtles Lighting Ideas Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Purple Turtles Lighting Ideas Private Limited CIN U74999KA2012PTC065951 | Active | 18 Sep 2012 | Bangalore, Karnataka | ₹25.3 Cr | 28 | 3 | View details |
Products & Services of Oorjaa
Oorjaa offers a comprehensive portfolio of products and services, including Pendant Lamps, Floor Lamps, Wall Lamps, and Table Lamps.
Handmade pendant lamps are crafted for sustainable home decor.
Floor lamps are designed with eco-friendly, handmade materials.
Wall lamps are created using sustainable, innovative design techniques.
Table lamps are made with unique, environmentally conscious materials.
Apps and channels of Oorjaa
its YouTube channel Oorjaa has 147 subscribers and 30 videos.
Videos from Oorjaa
The most watched videos on Oorjaa's YouTube channel, Oorjaa (147 subscribers). Click a video to play it here.
More on Oorjaa.
Funding Insights of Oorjaa
Oorjaa has successfully raised a total of $2.16M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $1.01 million completed in August 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.16M
- Total Rounds 4
- Last Round Series A — $1.01M
- First Round $41,901
(Jul 2013)
- Investors Count 5
All 4 funding rounds of Oorjaa with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2026 | $1.01M | Series A | – | Equentis Wealth Advisory Services | |
| Aug 2026 | $1.02M | Seed | – | Equentis Wealth Advisory Services | |
| Feb 2016 | $91,205 | Angel Round | $1.46M | Samatha Shetty | |
| Jul 2013 | $41,901 | Angel Round | $423,157 | Prashanth Prakash | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2016 | $1.46M | •••••••• |
Last known valuation $1.46M (Feb 2016). 5 investors in total: 2 institutional and 3 angel.
Investors in Oorjaa
Oorjaa has secured backing from 5 investors, including angel and venture fund investors. Prominent investors backing the company include Prashanth Prakash, Samatha Shetty and Gaurav Rai.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | equentis.com | - | |
- | – | ipventures.in | - | |
PP Prashanth Prakash | Founding Partner at Accel India, prominent angel investor, tech enthusiast | – | unknown_3d8412b6d78d4eea8 | - |
SS Samatha Shetty | - | – | unknown_ea71a416a5d7424f8 | - |
GR Gaurav Rai | - | – | unknown_742a1f8319b94a1c9 | - |
Investor details for Oorjaa
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Purple Turtles Lighting Ideas Private Limited (Oorjaa)
Purple Turtles Lighting Ideas Private Limited is the primary company behind Oorjaa. The board of Purple Turtles Lighting Ideas Private Limited currently have 3 directors; the longest-serving is Radeesh Rathnakar Shetty, appointed in 2012. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Radeesh Rathnakar Shetty DIN 05257212 | Director | 18 Sep 2012 | 14 yrs | Purple Turtles Lighting Ideas Private Limited |
| Usha Rathnakar Shetty DIN 05255236 | Director | 18 Sep 2012 | 14 yrs | Purple Turtles Lighting Ideas Private Limited |
| Gaurav Rai DIN 07642093 | Director | 22 Oct 2016 | 9 yrs 11 mo | Purple Turtles Lighting Ideas Private Limited |
People of Oorjaa
1 people are tracked at Oorjaa (1 in leadership); the tracked headcount is 28.
| Name | Role | Group |
|---|---|---|
Sandeep Patil | CEO | Leadership |
Complete people profiles for Oorjaa
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Oorjaa
Figures of Purple Turtles Lighting Ideas Private Limited, the primary company behind Oorjaa, for FY 2024. Revenue was ₹25.34 Cr (+12% year on year). Net profit was ₹21.3 Lakh (1% margin). EBITDA was ₹1.76 Cr (7% margin). Revenue has grown at a compounded annual rate of +25% over three years and +9% over five years.
- ₹25.34 CrRevenue · FY 2024 · +12% YoY
- ₹21.3 LakhNet profit · 1% margin
- ₹1.76 CrEBITDA · 7% margin
- ₹21.3 LakhPaid-up capital
- 28Employees (provident fund records)
- +25%Revenue CAGR, 3 years
- +9%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Purple Turtles Lighting Ideas Private Limited are on its company page.
Detailed financial statements for Oorjaa
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Oorjaa
4 dated milestones of Oorjaa across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Oorjaa is founded.
- Funding First funding round of $42K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $1.0M.
Web traffic of Oorjaa
The website of Oorjaa (oorjaa.in) receives about 22.9K visits a month.
- Monthly visits22.9K
▲ 58.2% vs previous month
Websites whose visitors overlap most with Oorjaa. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sunshineboulevard.in | 100% | 18.9K | #1,022,023 | View details | |
lightsandliving.com | lightsandliving.com | 96% | – | #1,197,302 | – |
| orangetree.in | 95% | – | #777,212 | View details | |
lightandyou.com | lightandyou.com | 89% | – | #1,915,610 | – |
| kapoorlampshades.com | 89% | – | #2,231,025 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Oorjaa
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Oorjaa
10 companies that operate in the same segment as Oorjaa (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Oorjaa
Oorjaa was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Oorjaa is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Oorjaa is a funded company, having raised a total of $2.16M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $41.9K, raised on Jul 2013.
Oorjaa has 28 employees.
The primary company behind Oorjaa, Purple Turtles Lighting Ideas Private Limited, reported revenue of ₹25.34 Cr for FY 2024, up 12% year on year.
Handmade lighting solutions are provided by Oorjaa, focusing on sustainability and eco-friendly materials. Various lamp types including pendant, floor, wall, and table lamps are designed for home decor. Sectors such as consumer goods and interior design are served, with an emphasis on cultural and environmental impact. Materials like banana fiber paper, faux concrete, lantana, and cork are utilized to create unique, responsible designs. Projects in public spaces like airports are also undertaken to promote sustainability and craftsmanship.
Oorjaa offers Pendant Lamps, Floor Lamps, Wall Lamps, and Table Lamps.
Oorjaa has 5 investors. Key investors include Prashanth Prakash, Samatha Shetty, Gaurav Rai, Equentis Wealth Advisory Services, and IP Ventures.
The valuation of Oorjaa is $1.46M as of Feb 2016.
Oorjaa operates through Purple Turtles Lighting Ideas Private Limited.
The legal entities of Oorjaa currently have 3 directors, including Gaurav Rai, Radeesh Rathnakar Shetty, Usha Rathnakar Shetty.