About Oova
Oova is a Consumer company based in New York (United States) founded in 2017 by Aparna Divaraniya. A fertility tracking platform is offered for reproductive health monitoring. It operates in the Consumer, Healthcare, and Technology sectors. Oova has raised $12.5 million across 4 funding rounds from investors including Virgin, Jefferson Health and US Fertility. Its chief executive, as recorded, is Aparna Divaraniya. Its website oova.life draws about 49 thousand monthly visits. Oova offers products and services including Fertility Hormone Kit, Perimenopause Hormone Kit, and Oova App. Its focus areas include HealthTech, Disease Self Management, Women Health and Monitoring. Its legal entity is OOVA, INC. Its competitors include kegg, Ava and Glow; 3 of its 3 listed competitors have raised funding.
Company details
Oova was established in 2017 in New York, United States, by Aparna Divaraniya as founder and CEO. A digital platform is provided for fertility tracking, enabling users to monitor hormone levels and reproductive metrics through at-home testing kits and app-based analysis. Operations focus on the health technology sector, with services targeted at individuals and healthcare providers seeking data-driven fertility insights. Geographic emphasis is placed on the U.S. market.
- Total Equity Funding$12.5M (USD)
in 4 rounds
- Latest Funding Round$10.3M (USD), Series A
Jun 2023
- InvestorsVirgin
& 10 more
Products & Services of Oova
Oova offers a comprehensive portfolio of products and services, including Fertility Hormone Kit, Perimenopause Hormone Kit, and Oova App.
Tests hormones to identify and confirm ovulation for conception support.
Monitors hormones to track perimenopause symptoms and patterns.
App provides insights on hormone levels for cycle management.
Funding Insights of Oova
Oova has successfully raised a total of $12.5M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $10.3 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.5M
- Total Rounds 4
- Last Round Series A — $10.3M
- First Round $1M
(Mar 2019)
- Investors Count 11
All 4 funding rounds of Oova with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $10.3M | Series A | – | Spero Ventures | |
| Jul 2021 | $1.2M | Seed | – | BBG | |
| Apr 2021 | Grant | – | – | ||
| Mar 2019 | $1M | Seed | – | – | – |
11 investors in total: 9 institutional and 2 angel.
Investors in Oova
Oova has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Virgin, Jefferson Health and US Fertility.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A boutique venture firm is focused on purpose-led companies. | spero.vc | |||
Venture capital services for biotech, IT, and innovative sectors in Connecticut. | ctinnovations.com | |||
Venture capital fund investing in early-stage tech startups | samsungnext.com | Berlin, Germany | ||
Gynecology clinics are operated nationwide as a specialized chain. | 2003 | usfertility.com | Rockville, United States | |
Investment and holding company | 1970 | virgin.com | London, United Kingdom | |
Health system | 1995 | jeffersonhealth.org | United States | |
| bbgindia.com | ||||
| companyventures.co | ||||
Women Who Tech is focused on funding and supporting women-led tech startups globally. | womenwhotech.com | |||
SB Sara Blakely | Founder of Spanx, billionaire entrepreneur, active angel investor in women-led startups | unknown_0c38f2e7018f47f78 |
Investor details for Oova
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Oova
24 people are tracked at Oova (5 in leadership, 15 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Aparna Divaraniya | Founder & CEO | Leadership |
Aparna (Amy) Divaraniya | CEO & Founder | Leadership |
Yasmeen Ammus | Chief of Staff | Leadership |
Zoltan Varadi | Head of Engineering | Leadership |
Ioana Calcev | Chief Operating Officer | Leadership |
Aman Bhullar | Medical Advisor | Board & advisors |
Ed Rowland | Business Advisor | Board & advisors |
Alicia Jackson | Chief Technology Advisor | Board & advisors |
Joel Dudley | Chief Scientific Advisor | Board & advisors |
Christine Becker | Scientific Advisor | Board & advisors |
Riccardo Miotto | Scientific Advisor | Board & advisors |
Sara Eshelman | Board Member | Board & advisors |
Steve Klasko | Board Member | Board & advisors |
Susan Lyne | Board Member | Board & advisors |
Jerome Scelza | Board Member | Board & advisors |
Abigail Sirus | Board Observer | Board & advisors |
Allison Malloy | Board Observer | Board & advisors |
Rena Gower | Advisor | Board & advisors |
Kipp Johnson | Advisor | Board & advisors |
Beck Hoehn | Advisor | Board & advisors |
4 more people are available in the full profile.
Complete people profiles for Oova
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Oova
3 dated milestones of Oova across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Oova is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $10.3M.
Competitors of Oova
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kegg.tech | 2017 | San Francisco, United States | $9.5M | 3 | Fertility tracking and pelvic health solutions are provided by kegg. | |
| ava.me | 2014 | Berkeley, United States | $16.18M | 20 | AI-based transcription and captioning services are provided for multiple applications. | |
| glowing.com | 2013 | San Francisco, United States | $23M | 6 | Fertility is tracked via menstrual cycle data and symptoms. |
Detailed competitors of Oova
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Oova
The website of Oova (oova.life) receives about 48.9K visits a month.
- Monthly visits48.9K
Websites whose visitors overlap most with Oova. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
miracare.com | miracare.com | 100% | #120,499 | – | |
| rescripted.com | 90% | 53.3K | #674,476 | View details | |
| kegg.tech | 89% | 78.5K | #472,014 | View details | |
bywinona.com | bywinona.com | 81% | #111,815 | – | |
| indiaivf.in | 78% | 57.6K | #684,608 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Oova
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Oova (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Oova
Complete news archive for Oova
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Frequently Asked Questions about Oova
Oova was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Oova is headquartered in New York, United States. It is registered at New York, New York, United States.
Aparna Divaraniya is the CEO of Oova, as recorded in our data. They have also founded this company.
Oova is a funded company, having raised a total of $12.5M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Mar 2019.
Oova was established in 2017 in New York, United States, by Aparna Divaraniya as founder and CEO. A digital platform is provided for fertility tracking, enabling users to monitor hormone levels and reproductive metrics through at-home testing kits and app-based analysis. Operations focus on the health technology sector, with services targeted at individuals and healthcare providers seeking data-driven fertility insights. Geographic emphasis is placed on the U.S. market.
Oova offers Fertility Hormone Kit, Perimenopause Hormone Kit, and Oova App.
Oova has 11 investors. Key investors include Virgin, Jefferson Health, US Fertility, Spero, and Connecticut Innovations.
Oova operates through Oova, Inc..